Kit (formerly ConvertKit)

Excited to announce that Ramit Sethi has joined the Kit Creator Network. The Rich Life Newsletter helps readers take control of their money and design lives they love. Since joining the Creator Network, Recommendations have become one of Ramit's top channels for reaching new readers. Join 800k+ readers getting Ramit's actionable advice: https://lnkd.in/g_6AuVwT

Next best time to start is today.

Nathan Barry, founder of Kit (formerly ConvertKit) (AMA in comments) In 2015, Kit was on the brink of failure. Nathan Barry, its founder, had poured everything into building an email marketing tool for bloggers. But after two years of relentless effort, only had about $2,000/month in revenue. Most people would’ve quit. Most people 𝘥𝘰 quit. But Nathan made one decision that took his revenue from $2,000/month to $50,000/month: He narrowed his focus. Instead of trying to serve everyone in the blogging world, he narrowed his focus on one specific underserved group: 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Creators (writers, podcasters, YouTubers, and digital entrepreneurs) weren’t just looking for generic email tools. They needed a platform designed to help them build audiences, nurture relationships, and monetize their work. Nathan recognized this gap and pivoted Kit into an email marketing tool tailored for creators. 𝗔𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁, 𝗵𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝟯 𝗮𝗿𝗲𝗮𝘀: 1. Simplified automation While other platforms offered overly complex automation, Kit made it intuitive and creator-friendly, so users could focus on their content. 2. Landing pages & forms Built-in tools helped creators grow their audiences without the need for additional software. 3. Monetization features Options like paid newsletters and direct product sales empowered creators to turn their audiences into income streams. Nathan doubled down on serving them. Building features, refining messaging, and solving problems that mattered to creators. And that’s when things started to click. By focusing exclusively on creators, Kit’s growth exploded. Within a year, monthly revenue jumped from $2,000 to $50,000. Today, the team has grown to over 90 people, and Kit powers over 600,000+ creators while earning 𝗼𝘃𝗲𝗿 $𝟰𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮 𝘆𝗲𝗮𝗿 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗞𝗶𝘁’𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 1. Focus When you try to serve everyone, you end up resonating with no one. Kit’s success stemmed from honing in on a specific audience and solving their unique problems. 2. Listen to your audience Nathan’s decision to pivot wasn’t made in a vacuum. He actively listened to creators’ struggles and built solutions tailored to their needs. 3. Don’t fear the pivot Many founders cling to failing ideas out of pride or fear of change. Nathan took a leap of faith by solving a singular problem for a specific group of people. 4. Messaging matters It’s not just about what you build, but how you position it. Kit’s creator-centric messaging made its audience feel seen, understood, and valued. If you like his work, consider subscribing to his own newsletter https://lnkd.in/gwEKB3Ni #startups #venturecapital #founders

Driving traffic from your emails to your website? Here's how to get insights into what happens to those readers when they get to your site 👇

28k → 148k email subscribers. 100% organic growth. How one food blogger turned YouTube viewers into email subscribers. Vegan food blogger Nisha Vora has 1.3M YouTube subscribers. Instead of requiring viewers to pause the video to take notes, she offers downloadable PDF versions of her recipes through her email list. Here’s her checklist so you can do the same: ✔️ Create high-value lead magnets Turn video content into downloadable PDFs with bonus tips ✔️ Optimize video description Place your lead magnet link at the top with a compelling reason to click ✔️ Build a simple landing page Show exactly what subscribers will receive ✔️ Deliver lead magnet immediately Send a branded welcome email that matches your video style The result? “Since we started doing this, we’ve quadrupled our mailing list, from 28,000 subscribers to 148,000.” -Nisha Vora If this was helpful, share this with your fellow food bloggers.  Follow Kit (formerly ConvertKit) for more playbooks on building a valuable business.

Your email strategy has a blindspot. And it's costing you sales. Bev's breakdown of segmentation is worth a read if you're serious about email marketing 👇

Don't sleep on strategy number 4 👇

These are the 25 tools we use to run our 7-figure content agency: - Kleo - for LinkedIn research - Gumroad – to sell digital products - Canva – for creating visuals easily - Typeform – to gather event signups - Notion – our main operating system - Text Blaze – for keyboard shortcuts - Close – to manage our sales pipeline - Slack – all communication happens here - Make – to automate processes of any sort - Google Workspace – for literally everything - OpenAI – to outline and draft content pieces - TurboScribe – to transcribe YouTube videos - join.com – for recruiting and job applications - Miro – for visualization and process mapping - Calendly – for meeting booking with prospects - AuthoredUp – for post scheduling and analytics - Aware – to do inbound & outbound commenting - OpusClip – to generate short-form video content - Sales Navigator – to create highly targeted lead lists - HeyReach – to expand our network (no spamming) - Hemingway Editor – for copywriting quality assurance - Loom – to record videos instead of having meetings - Kit (formerly ConvertKit) – to send out newsletters - Riverside.fm – to record & transcribe our content calls in high-quality audio and video This is the tried & tested notus tech stack. (Maybe I’ll tag all of these companies and see if I can get some engagement 👋) If you have any tools you swear by, drop them in the comments. P.S. Spotify for the vibes.

Food bloggers: Which challenge is holding your business back the most? Future-proof your food blog at our free expert workshop on Feb 25. Build a sustainable business that grows on your terms. Register now: https://lnkd.in/gm6E8NHw

🛠️ UPDATE 🛠️ Introducing the Growing fast status. Get recognized with the blue circle status when your newsletter growth is in the top 10% of creators with similar sized audiences. And easily find other newsletters to recommend that are experiencing rapid growth. This makes it easier to build connections with active creators whose content is resonating. How else can we improve Recommendations?