Mother Bear Agency

Alexandra Elich-Burr, Mother Bear's Director of Communications & Media Relations, joined Jody Fisher on The PR Podcast to share her journey from journalism to PR—plus the creativity, tenacity, and tactics that have driven impactful coverage and standout results for our clients. Give it a listen! https://lnkd.in/gCyPEQWB

Happy International Women’s Day! And yep, you better believe we’re still celebrating—because the work isn’t done. Today is about recognizing the incredible, diverse women in our pack—team members, clients, mentors, and partners—who show up, lead, and make an impact every day. It’s also a reminder that equity and inclusion aren’t just one-day conversations. Real change happens when we keep creating spaces that uplift, advocate, and empower all women to thrive. Here’s to the progress we’ve made, and the work still ahead. #IWD2025 #AccelerateAction

Our client, Rigetti Computing, a pioneer in full-stack quantum-classical computing, just announced a groundbreaking deal with Quanta, accelerating the path to quantum commercialization. We landed them an exclusive on Bloomberg TV to share the news. Watch the full segment here: https://lnkd.in/g78RFyr6

Huge congratulations to our client, HouseWhisper, on an amazing launch day! ?? Their AI assistant for real estate agents officially debuted yesterday, earning some fantastic media coverage and social engagement. Just check out this piece below from GeekWire ?? https://lnkd.in/gupxate9 A BIG shoutout to everyone who made this launch a success, including Mother Bear’s own Alexandra Elich-Burr and Stefanie Fazzio! ?? #UnitedWeRoar #realestatenews

For both B2B and B2C, we make the work that works. ?? Check out some roaring results: https://lnkd.in/gi4UNR4C #marketingagency #communicationsagency #prcomms #womenowned #agencylife

Today, Kingston Marketing Group proudly relaunches as?Mother Bear—an independent marketing and communications agency built on the same tenacity and heart that have been the foundation of our work for the past five years. Mother Bear?represents who we have always been: fiercely protective of our clients, relentless in pursuing their growth, and dedicated to nurturing brands through every stage of their growth journey. We solve your toughest challenges by delivering?clarity?in your strategy, building?credibility?with your audience, and driving customer?conversion. Meet Mother Bear. We raise your brand and your bottom line. ?? ?? To learn more about Mother Bear, visit: https://motherbear.agency/ #marketingagency #communicationsagency #prcomms #womenowned #agencylife

?? Tips from Alexandra Elich-Burr, Director of Communications Media Relations Behind every pitch is a person—and that applies to reporters too. They’re juggling multiple deadlines and often under-appreciated for their work. A little kindness goes a long way: ?? Acknowledge their time with a polite apology when calling. ?? Show gratitude after securing an opportunity. ?? Proactively offer value, like early access to reports or resources for future stories. When we build relationships based on respect and empathy, we’re not just securing coverage; we’re fostering partnerships. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

?? Tips from Alexandra Elich-Burr, Director of Communications Media Relations: Reporters aren’t always glued to their inboxes, so connecting requires a creative approach. Here’s how our comms team gets it done: 1?? Cold Calls: If you’ve worked with a reporter before, a quick call (you can often find their number from a past email signature) can deliver instant feedback. Always acknowledge the interruption and respect their time—empathy matters. 2?? Texting: A well-timed text—especially with embargoed stories or as a post-opportunity follow-up—can cut through the noise. It’s often the fastest way to get a response, even if it’s a simple “no.” 3?? Social Media: LinkedIn and Instagram DMs are underrated tools. Engaging with posts or tagging them in a comment can nudge them to check their inbox. The takeaway: Meet them where they are. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

??Tips from Alexandra Elich-Burr, Director of Communications Media Relations: Persistence is an essential skill in PR, but it can feel tricky to balance. Our seasoned comms team has a tried-and-true rule: 3–4 follow-ups typically hit the sweet spot for getting a response—especially when the pitch is a perfect fit for a reporter's beat. The key? Be upfront about your persistence. A little self-awareness (“I know I’m being that annoying PR person”) goes a long way. Most reporters understand and often apologize for delays—they’re just busy juggling multiple stories. TLDR: Respect, patience, and good timing often turn “no response” into a meaningful conversation. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency

Before moving into PR and communications, Alexandra Elich-Burr spent nearly a decade as a reporter—an experience that gave her a behind-the-scenes look at how newsrooms operate and prepared her for her role as Director of Comms and Media Relations. She knows what reporters need, how to craft stories that connect, and the nuances of their day-to-day that are essential for building strong, trusted relationships.?Check out her tips from the newsroom below!