King & Columbus

The holidays are just around the corner! We know life can get busy, so here are our favorite tips to help keep your content on point. Ready to elevate your social strategy? Let’s work together!

It’s Monday, which means it’s time for another Virtual Water Cooler! Here’s what we found most interesting this week: ?? Schools and Media Literacy ?? Instagram’s ‘Creators of Tomorrow’ ??? Solo Dining is on the Rise These are the things we’d talk to you about if we saw you at the water cooler! What did you find interesting last week?

Branding vs. Marketing: What’s the difference? ?? Branding is about shaping your identity - it’s your company’s voice, style, and story. Marketing, on the other hand, is how you spread that message. It’s the strategies and actions you take to share your brand with the world, driving engagement and growth. Together, they create a powerful formula for success. At King and Columbus, we’re here to help you master both. Whether you've built a foundation or need help getting started, let's connect and get to work!

Going viral isn’t just about the numbers; it’s about creating something that resonates with others, sparks a conversation, and connects people beyond your typical audience. How will you make your content stand out in the crowd?

Insta Update! Instagram now allows users to express themselves even further by adding music to their profile. Users can add their favorite tunes right to the top of their profile so that viewers can know exactly what they’re listening to. What song are you adding?

Taking risks is part of the game! Trust that if things didn't go as planned, you’re not alone. We are all learning and growing together! #KingandColumbus

Is your business struggling to stand out on social media? You may be making one of these common mistakes! Check out these social media missteps that could be holding your brand back—and how to turn things around.

Every week, the King & Columbus team gathers for The Virtual Water Cooler. It’s our space to discuss what we would typically chat about around the office water cooler: cool campaigns, interesting industry updates, trends, and our predictions for the future. This week, our focus is on the future of influencer marketing, platform updates and some A.I. hiccups. ?? Instagram adds "limits" feature. ?? TikTok v. United States Government. ?? Influencer Marketing drives action. ?? TikTok Studio is here. ?? Google's AI Overviews sprials misinformation. Which update do you look most forward to keeping up with?

Team synergy at its finest! This past weekend, two of our team members, Rachael and Megan, accompanied a valued client to the Riverdogs game, ensuring a great time for all! Our commitment to client satisfaction and fostering strong relationships is always important here at King and Columbus. Cheers to memorable outings, team bonding and strengthening partnerships! ?? #TeamBonding #ClientEngagement #ProfessionalDevelopment

Today, on National Small Business Day, we extend our appreciation to the dynamic small businesses which powering our economy and community. In celebration of this occasion, we're delighted to offer a few insights into enhancing social media engagement—a critical facet of modern marketing strategy.? ? Leveraging all social media platforms effectively can propel businesses to new heights, no matter the size or industry. At King and Columbus, we're committed to empowering entrepreneurs with the knowledge and tools to thrive in the digital landscape. ? These three tips we've shared are fundamental to our every day work and we strongly encourage any small business owner to use them: ???????????????? : Stay Audience Focused ?????????? : Optimize Visual Content? ?????????? : Develop a Social Media Calendar ? Here's to the resilience and innovation of small businesses everywhere! ?? ? If you're seeking guidance or support with any of these tips, don't hesitate to connect with our experts via [email protected].? ? ?#NationalSmallBusinessDay #SocialMediaMarketing #Entrepreneurship #ShopLocal #SupportLocal #SocialMedia #Engagement