Yesterday, Christy MacLeod, Chief Data & Solutions Officer, joined The Trade Desk and industry leaders Rachel Olive, Head of Media, Sony Pictures, and Jodie Peacock, Client President, EssenceMediacom, for a powerful panel in celebration of International Women’s Day. The panelists shared insights on fostering inclusivity, driving meaningful collaboration, and creating lasting impact in the media industry. #IWD2025?
关于我们
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- 网站
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https://www.kinesso.com
KINESSO的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- New York，NY
- 类型
- 上市公司
地点
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主要
获取路线
100 W 33rd St
US，NY，New York，10001
KINESSO员工
动态
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KINESSO转发了
Secure your spot at DV IMPACT: New York City on Wednesday, March 5th! Hear Graham Wilkinson, Chief Innovation Officer and Global Head of AI at KINESSO, share his insights on the "Driving Media Innovation in the Age of Disruption" panel. DV IMPACT brings together the top minds in our industry to chart the course for the future of advertising — and to reach new heights of media performance! RSVP here: https://bit.ly/4bnHFpM DoubleVerify
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Last week, Ankita AGARWAL, our Executive Head of Global Operations, was honored as a 2025 She Runs It Working Mother of the Year in the New to Motherhood category! Ankita is a true inspiration—balancing leadership, business, and mentorship while embracing the journey of motherhood with resilience and grace. ? Congratulations, Ankita!?
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Earlier this week, Christy MacLeod, Chief Data & Solutions Officer, joined a fireside chat on building a first-party insights strategy to drive more effective marketing outcomes at Amazon’s unBoxed Event. The session explored the increasing fragmentation of the media landscape and the growing importance of first-party signals in advertising. Amazon Ads #AmazonunBoxed ? Learn more about the event:?https://lnkd.in/gG8ZVY8V
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To thrive in the fast-changing food and drink industry, CPG brands need a smart, data-driven strategy. Amie Owen, Chief Commerce Officer, breaks down how brands can use data and a total commerce approach to succeed in online retail in her latest The Drum article. Explore insights on digital grocery sales, retail media networks, and last-mile delivery here:?https://bit.ly/43algKI
The food and drink industry is rapidly evolving. To succeed in this landscape, CPG brands need a strategic approach. In her latest article on The Drum, Amie Owen, Chief Commerce Officer at KINESSO, explores how brands can achieve success in the world of online retail. She shares insights on how to leverage data and a unified "total commerce" approach. The article also features Jamie Needham, Customer Marketing, Ecommerce & Pureplay Lead at General Mills, who highlights the need for a seamless consumer experience. She emphasizes that understanding all aspects of commerce is crucial for CPG brands to win in today's market. Learn how to navigate the challenges of digital grocery sales, retail media networks, and last-mile delivery here: https://bit.ly/43algKI #CPG #ecommerce #foodandbeverage
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Graham Wilkinson, our Chief Innovation Officer, and Mel Stern took the stage at the ThinkLA AI Brunch to explore how AI can be a multiplier of creativity, not just an efficiency tool. From strategic prompt engineering to AI-powered audience insights, they highlighted the power of using AI deliberately to drive unique, impactful results.
Last week Graham Wilkinson, Chief Innovation Officer of KINESSO, and Mel Stern, SVP, Performance Content of Mediabrands Content Studio, had the opportunity to speak at the second ThinkLA AI Brunch. Graham Wilkinson warned against AI homogenization from over-reliance on readily available tools and lazy prompting, advocating instead for strategic prompt engineering, diverse AI models, and human creativity to achieve unique results; he emphasized AI as a "multiplier" of capabilities, not just an efficiency tool, to avoid an AI "echo chamber." Mel Stern presented a case study during the AI in Advertising panel to demonstrate the power of using separate AI agents to represent distinct audience segments. This demonstrated AI's potential to amplify creative capabilities and personalization, exceeding a purely efficiency-driven approach. #AIinAdvertising #innovation
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KINESSO转发了
Beet Retreat 2025 brings together the top minds in advertising! Hear from Jean Fitzpatrick, EVP Commercial Strategy at IPG Mediabrands; Michael Piner, EVP Advanced Advertising at Mediahub Worldwide; and Amie Owen, Chief Commerce Officer at KINESSO as they lead key sessions on the future of streaming, AI in advertising, and commerce media measurement. 9:45-10:10 AM Programmatic Meets Prime Time: Revolutionizing Streaming Advertising (Jean Fitzpatrick/Michael Piner) 11:00-11:25 AM Building Commerce Media Measurement that Matters (Amie Owen) 1:45-2:30 PM Breakout 2: Future of Investment in Streaming: Is CTV Ready for Prime Time? (Michael Piner) 1:45-2:30 PM Breakout 3: Future of AI in Advertising: Beyond the Buzzword (Jean Fitzpatrick) 1:45-2:30 PM Breakout 4: Future of Shoppable Video: Bringing Commerce and Content Together (Amie Owen) Learn more and register here: https://bit.ly/3XbIaxs Beet.TV #BeetRetreat
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We are honored to have been recognized alongside incredible changemakers at the 2025 Impact Awards!?Thrilled to share that KINESSO was named a winner in the Data Defenders organization category. Being part of this industry where purpose and responsibility are celebrated is very meaningful. A huge thanks to Givsly for this incredible honor and leading the charge in celebrating impact and driving positive change. Also, a special thanks to Dave Byrne for your contribution in helping us win this award!
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? Join us at CES on January 8th. Don’t miss our very own Tom Amies-Cull and Keith Camoosa discussing How Scalable Data Drives AI Engagement at 2 PM PST. As well as Courtney Keating and Jarrod Martin sharing insights Predicting the Future of Retail Using Data and AI at 4 PM PST. ? Excited to see you there!
Join us for the best of CES 2025! The countdown is on, and we're excited to share where IPG Mediabrands' thought leaders will be speaking. Check out where to find us: Monday, January 6th ?Chelsea Freitas at Digital Hollywood, Session I: 1 PM PST ?Adam Simon at Digital Hollywood, Session II: 1 PM PST Tuesday, January 7th ?Michael Piner at OpenAP Audience Summit: 1:45 PM PST Wednesday, January 8th ?Graham Wilkinson at Escaping the AI Echo Chamber: 1 PM PST ?David Mataranglo at Campaign x Reddit Roundtable: 1:30 PM PST ?Tom Amies-Cull and Keith Camoosa at How Scalable Data Drives AI Engagement: 2 PM PST ?Nicole Estebanell at Equality Lounge: 2:30 PM PST ?Sean Muzzy and Amie Owen at Retail Readiness: 3 PM PST ?Maureen Bosetti at Equality Lounge: 3 PM PST ?Courtney Keating and Jarrod Martin at Predicting the Future of Retail Using Data and AI: 4 PM PST We can't wait to see you there!