Euphorics take Harvard University! Our CEO Jen Batchelor spoke to her founder journey to the HBS students this Sunday and we couldn’t be more proud to be making our mark.
Kin Euphorics
食品和饮料服务
Austin，Texas 11,154 位关注者
Meet the world’s first euphorics, created to elevate your state, connect with others, and take back our morning afters.
关于我们
In a time where you're only as good as you feel, who can afford a night less clear than day? Kin is proud to introduce a new category of adult beverage to the world. Dubbed "euphorics," our collection of lipospheric nootropic + botanic + adaptogenic formulas offer uplifting effects and social benefits. Always alcohol free, Kin Euphorics are a new way to elevate your Self, connect with others, and take back your morning afters.
- 网站
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https://www.kineuphorics.com
Kin Euphorics的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 11-50 人
- 总部
- Austin，Texas
- 类型
- 私人持股
- 创立
- 2017
- 领域
- adaptogens、botanicals、nootropics、non-alcoholic、beauty、biotech、hospitality、entertainment、mental health、herbal、cocktail、focus、connection、csr、social justice、euphorics、culture、nanotechnology、alternative、psychedelia、ayurveda、biohacking、well being、floral、bliss、hormone therapy、meditation、social clubs、positive psychology、creativity和flow state
地点
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主要
获取路线
815 a Brazos St
US，Texas，Austin，78701
Kin Euphorics员工
动态
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What the heck is "functional corn" and why would we put it in a drink intended for metabolic health? First, it's impossible to discuss the meteoric rise of functional foods, drinks, or the holistic wellness movements that propel them without mentioning the Indigenous Traditions that continue to drive their proliferation, especially today. Longevity may seem like a new hack among elite seekers of high-tech life-extending well-being, but it is a topic long explored within Native Latin, Central, and North American ancient healing practices dating back 5+ millenia. Practices so effective that, despite our best efforts, they will no doubt outlive us all. While the beginning of my journey to building Kin Euphorics had me immersed in the study of Ayurvedic + TCM practices and the plant-powered psychotropic medicinal benefits of the yierbas that fueled them, I quickly turned to my own roots to uncover some lesser known gems a bit closer to home. On one such research excursion, I met with fresh eyes an unlikely ally, one you might think you "see" everyday: Zea Mays aka ancestral purple maize (blue corn) and wow was I blown AWAY by the power of this steadfast healer. Let's look at her stats: * 20% more protein than yellow or white corn (for all my protein freaks, we know who we are) // source: PubMed 10.3390/foods11091255 * low glycemic index food, combined with its pholyphenol properties purple maize has been proven to lower insulin spikes and reverse T2 diabetes // source: PubMed 10.4162/nrp.2015.9.1.22 * high in anthocyanins (potent antioxidant) found in metabolites proven to reduce inflammation, prevent and reverse heart disease // source: NCBI 10.3389/fpls.2023.1154535 * antioxidant "3CG" deemed 40X more potent than Vitamin E for UV protection by inhibiting fat cell oxidation + improving overall skin elasticity // source PubMed 10.1371/journal.pone.0233094 * And on it goes I'm more than just a little obsessed with this ingredient which Indigenous Healers didn't just cultivate and weave into a multitude of remedies, but exalted as a beacon of abundance, fertility, and interconnectedness. So, we did what we do best & brewed it with wormwood, milk thistle, berberine (!), warm spices and called her Luna Morada, pictured here. We wouldn't be Kin if we didn't strive to uphold the values inherent to the very genome of this medicine (si! corn has a genome & one of the most complex ones we've seen in plants). For these reasons and more, this won't be the last of our offerings with Zea Mays. I hope this story brings you inspiration and comfort knowing there are brands like ours investing in the preservation of these traditions and finding novel ways to bring them into your homes for the nourishment of body, mind, and spirit as intended by their ancient stewards. Cheers to all Indigenous Peoples, past, present, and future. We are forever indebted to your sacrifice, courage, and curiosity. "We are the ones we have been waiting for" - Hopi Nation
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Next on the Kin line up - LUNA MORADA! Our new Metabolic Tonic embodies the essence of Latin American traditions, blending ancient ingredients like purple maize with modern wellness rituals. Our founder, Jen Batchelor, a proud Cuban-American, is passionate about honoring and celebrating our rich cultural legacy. In creating Luna Morada, she hopes to bring the flavors, stories, and rituals of our ancestors to life in a modern, meaningful way.
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Introducing our newest drink - Picklesecco! Our limited-edition pickle potion helps beat the bloat with apple cider vinegar and postbiotics while sea salt hydrates and replenishes the body. Get yours now! #innovation #pickle #cpg #nonalc #guthealth
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Find us at the UNFI Winter 2024 Show next week in Minneapolis! Stop by booth #730 for your daily dose of bliss #unfi #wintershow2024
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Kin expands to 1400+ stores for a special Dry July (and beyond!) Summer sips sidecap feature. Never in our wildest dreams did we imagine sitting on these shelves this “early” in the game, let alone topping the charts for nearly 9 months straight. We truly would’ve have been able to do any of this without you guys sharing feedback and support along the way. We know price is always top of mind, especially while exploring the many incredible options now available at Target so we’ve worked with them to extend one of our lowest per singles can prices at $3.49 so you can try and find your favorite Kin feeling and flavor. We are so so proud of how far this category has come and even more excited at the thought of just HOW MUCH MORE work we get to accomplish ahead, together. Cheers! ??
Momma always said, don’t squat with your spurs on! Kin may have been fashionably late to the retail party as far as beverage brands are concerned, but for a team looking to break thru an otherwise dull and dingy category with style, intention, and a flair for the dramatic, it turns out we were right on time. Despite being born of the SaaS-turned-CPG VC era of yore, never have we subscribed to the “move fast, break sh*t” rhetoric of our tech-endowed brethren. Sip slow and break even is more our speed. We first launched DTC and stayed that way from 2018-21 doubling revenue YoY while gathering critical consumer insights during a time where changes in drinking behavior and the state of health as we knew it were changing rapidly- first among our core consumer and, finally, en masse. From these insights we assessed several key patterns that would soon come to define not only how our target customer would be shopping this category live, but more importantly, how the buyers themselves would eventually enter the space: 1. Functionality reigns supreme when it comes to driving repeat 2. Context is key for maintaining price (ie value for guest driven largely by adjacency to other premium labels and, in Kin's case, perception of benefits) 3. Even though trends are defined by LA & NYC adoption, off-coast brand awareness is critical to ensuring long-term success 4. Once on shelf, first purchase is still all about that label. Packaging has to pop off & storytell to really move the needle 5. We didn’t need data to inform this one: product must be aces to drive growth Still, staying five steps ahead meant pushing our process beyond its stated limits and refining our product offering while evolving strategy as the world watched in real time. It wasn’t perfect, it still isn’t, but that it’s informed by 1st party data and inspired by a future we wanted to see on shelf has made all the difference between commodity and community. (AKA: OUR MOAT) There’s much more to this retail saga than I’ll go into right now as I want to be able to do it justice. For now, this is simply a love note to the art of the pivot and the power of listening. After all, at its most fundamental level, "data" is merely one human behaving naturally and the other holding space for the actions of their counterpart to unfold, observing them, then accepting them fully. Breaking thru means being humble enough to not have all the answers, bold enough to hold on to a vision, and curious enough to bend as the wind blows. If you’re not making mistakes & applying learnings along the way, I reckon there won’t be a whole lot of growth in your future. So be bold enough to move slower than what feels comfortable in order to put forth something real and considered, especially in a cluttered marketplace. Humbled to be toasting Kin's expansion into another 1400+ Target stores for an exclusive Dry July Summer Sips sidecap today, reminding us all Listening really can = Love!! ??
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We're on TV.. again! Laura McIntosh shows off her mixologist skills with Kin on CBS News and Stations #kinkin #cbsnews
Bringing It Home with Laura McIntosh, Part 2
cbsnews.com
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Pinch me moment - Kin on the Today Show with Hoda and Jenna! Thank you to our dear friend Alexandria (Dria) Murphy for including us in her summer #wellness roundup ??
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Over the past 6 months our founder Jen Batchelor has had over 16 speaking opportunities, sharing the latest and greatest from the #nonalcoholic category and discussing the challenges and triumphs of being a woman in business. During her recent interview on the Powerhouse Women podcast she delves into strategies for up-leveling your mindset and bringing your vision to life.
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Two questions I get asked all the time, usually from prospective investors (not customers) and even from existing investors (again, not always customers) ????: 1. "Hey, have you ever thought about improving Kin's taste?" 2. "When are you going to start selling to MEN?" Enter Men's Health Magazine to answer both of these questions for me this month. Bless to all the founders out there working to make functional ingredients as tasty as they are efficacious (without adding a bunch of bitter blockers and artificial sweeteners to mask indigenous flavors - a true art form!). Thank you to Ian Lecklitner and his gallant team of taste testers for a fascinating read on Superdrinks and this glowing review of our Kin Euphorics Bloom. Jazzed to be taking home the title for "BEST SUPERSELTZER" ???? Let's go, Men of Kin!
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