Kim Conant Photography

Yes, the market is crowded, and you need to stand out, but you don't need to stand out and compete against the entire digital world. You need to stand out where your desired clients are hanging out. This takes intention and strategy. You have to think about a few things: 1. Create content that matches the level and quality of the service you provide your client. That's the impression you are going to make. Let them see your value. 2. You have to know your client's needs so you can align your content to speak directly to them. This will create a connection and help you start to engage them. Just like you need a business strategy, you need a content strategy that aligns with who you are and what you do for the people you serve. Take the time to be intentional about the images and the copy you use, and you will start to see a shift in who you attract.

It isn't only about having pretty, fun pictures –it’s also about being strategic in how you design and use them. Personal Brand images are designed to speak to your mission and values, enhancing your brand and highlighting your credibility and authenticity. Some recent stats: - People retain 80% of what they see, compared to 20% of what they read (Atlassian) - 67% of customers say image quality is important in purchasing decisions; 63% product info; 53% client reviews. (Hubspot) You can no longer get by with an outdated headshot or one image on your About Me page. To create connection you need to strategically place different styles of images throughout your website and social media channels. For example, images of you laughing to show your personality; images of you in action working with a client or doing yoga, etc. Remember, it’s not about fitting in or copying what other people are doing. It's about creating something that shows us who you are and what you do.

Images tell the world who you are. What does your current headshot say about you? First impressions matter. We have milliseconds to make an impression, so let's make it your best!

I read an article last week that said, "One of the best ways to differentiate yourself is to stop telling stories anyone can tell." Yes, of course, I thought! But wait a minute, how? I continued to read and learned that sharing our unique experiences can help us to build more authenticity in our brand stories and differentiate ourselves. Especially with AI, our unique perspectives and experiences woven into stories will be extremely important. As we all know all too well, standing out in a crowded market is a daunting task in business. However, it is true that your competitors don't have your stories, making it a powerful tool for differentiation. Here are a few things to think about when writing to help you get started (these are similar to ones we will be using in our Inside Out Branding and Messaging Workshop in September. 1. Where you grew up - how did this shape you into who you are today? 2. Who was a mentor you looked up to when you were younger? What are some experiences you had with this person that gave you the values you have today, and how do you run your business? 3. What fear did you overcome, and how did this impact your life? We think our stories are boring or too personal to share, but it depends! A current client of mine told me the story behind her company's name, and it was so moving. If I hadn't heard that story, I wouldn't have known about the life-changing moment that influenced her to start her business and I've never forgotten it! We relate to stories, and this one struck a chord in my heart. Just like our images tell a story our written stories are what make us who we are. If you would like to learn more about storytelling for your brand, check out our upcoming workshop and link in the comments. Never run out of ideas for creating content; make your stories pack a powerful punch!

You are here to make an impact, and we’re here to help you make it happen. It takes people 7 seconds to form an impression, so to say your brand’s first impression is crucial is an understatement. In today’s digital world, having a personal brand is no longer a luxury; it’s a must. And before content or campaigns can be created, you have to start with brand strategy. A solid brand strategy is crucial for any business to establish a strong and successful brand identity. It serves as a roadmap that guides how your brand exists and communicates, ensuring your messaging is clear, consistent, and laser-focused on your target audience. With a well-defined brand strategy in place, you can avoid costly mistakes and wasted time and confidently craft a brand identity that resonates with your customers and sets you apart from the competition. By developing a unique value proposition and a clear understanding of your target audience, you can create a powerful and effective brand identity to help you achieve your business goals and establish yourself as a leader in your industry. To craft a successful brand strategy, you must know: * Your Mission * Target Audience, * Define your Brand Positioning * Core Messaging Our workshops and 1:1 Coaching program are specifically designed for women 50+ by women 50+. It’s time to build your legacy. https://buff.ly/3xIkFTg

Summer School is in session like it’s never been before! Instead of dull, stuffy, hot classrooms, we will use fun, informational gatherings at Boston museums to inspire our creativity. Check out our recap of our meet-up at the ICA in Boston. Join us for our next session at the MFA in Boston. Tuesday, July 30th Find more information here: https://buff.ly/4cLk2XH

Workshop to Build Your Personal Brand It’s time to end the piecemeal approach to your personal brand because any lack of clarity in your core messaging or target audience is a hindrance and a drain on your resources. The most successful brands have clear and consistent messaging that's targeted to the right people. This workshop is going to give you that clarity. You will leave with: 1) Brand Foundation that you will act as your Brand Playbook 2) Core Messaging - UVP/Content Pillars 3) Strategy and Plan for Content Creation Get more information here:

It's all about stats today. Let's see what the data says. 1. According to a LinkedIn survey, profiles with a professional headshot get 14 times more views than those without. 2. In a CareerBuilder study, 41% of hiring managers said they are less likely to interview job applicants without a profile picture, and 20% said they have eliminated candidates based on their social media profile pictures. (ouch!) 3. Stanford University research found that people are more likely to remember information presented with visuals. 4. A study by the University of Maryland underscores the urgency of a well-crafted visual personal brand, revealing that it takes only 1/10th of a second for someone to form an impression of you based on your photo. 5. Adobe's survey underscores the importance of visual aesthetics in branding, revealing that 40% of respondents wouldn't buy from a brand with a poorly designed logo or website. The results are clear —these statistics show how crucial visual personal branding is for attracting clients and getting hired.

Discover the joy of creating content for Instagram Reels this summer. 3 Spots Left! MFA in Boston on Tuesday, July 30th, from 11 a.m. to 1 p.m. Creating content is one of our client's biggest challenges. We wanted to create a small group experience where women could have fun while learning tips and tricks for making fast, easy Reels. We had a super fun class/meet-up at the ICA in Boston and are looking forward to our next one at the MFA in Boston on Tuesday, July 30th, from 11 a.m. to 1 p.m. It was a great way to 1) create content, 2) have fun with new apps for creating Reels, and 3) incorporate some fun while enjoying art! Our meet-ups are designed to make content creation enjoyable and stress-free. With Beth and me's guidance, you will learn new skills, meet interesting people, and explore the beautiful museums of Boston in the summer. Say goodbye to the fear of creating content and hello to a fun and inspiring experience. This series is part of our Inside-Out Branding for Women 50+. Sign up here: