KICKS CREW

We are excited to announce that international basketball athlete, artist, and actor Kyrie Irving has joined KICKS CREW as an equity shareholder and will assume the role of Chief Community Officer. Fresh from signing a new brand partnership with ANTA and unveiling his new logo, Irving has invested in KICKS CREW because of its track record and commitment to building a player-owned and empowered platform. The partnership is driven by a mutual desire to democratize the sneaker marketplace and unite communities through sneaker culture. Kyrie Irving's role as Chief Community Officer will also showcase a cause-driven, community-centric approach, empowering new brands and collaborations that blend art and basketball in new ways. His efforts will extend globally, including initiatives and projects to positively impact the Middle East and Africa, embodying a broader social and cultural engagement vision. “I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers. This is an empowerment play for my fellow entrepreneurs, artists, and athletes who have and want their independent visions and approaches celebrated. My role as Chief Community Officer at KICKS CREW is centered around the mission of bringing all communities together through their love of sneaker culture to push forward unity and philanthropy,” said Kyrie Irving when discussing his new investment. Kyrie Irving has chosen to kick off his yearly 11 Days Of Giving Initiative with KICKS CREW to celebrate this new partnership and investment. Irving and KICKS CREW are giving away 111 pairs of the ANTA Shock Wave 5 from December 11th to December 15th, 2023. Fans can sign up to enter the giveaway on the?Kyrie Irving x KICKS CREW event page. Learn more about our partnership?here: https://bit.ly/3RgUnNy.

Game changing step, yet just one more step forwards a never ending journey!

KICKS CREW is proud to announce its official partnership with Serious Player Only, a performance basketball brand truly built by players for players. As the only footwear marketplace backed by NBA stars, this partnership is the perfect match, and we're excited to bring Serious Player Only's innovative, community-driven approach to our global audience.

Introducing the Li-Ning Way of Wade 11, a representation of my ongoing journey and evolution. Every step tells the story of my life: the wins, losses, and, most importantly, the strength of my family and the Wade legacy. The Li-Ning Way of Wade 11 will be available on June 29th at 11 AM EST on KICKSCREW.COM and WayofWade.com. Special thanks to our launch partner, KICKS CREW, for their commitment to connect the world through sneaker culture! ?? #KICKSCREW?#WayofWade

In my conversation with Kyrie, believe it or not, we didn't really talk about shoes. Not one bit. We talked about our we could leverage our respective reaches to bring the world a little close via culture and the right type of storytelling. We talked about KICKS CREW being a place where his support networks could all converge. Little did I know that it would end up in a piece from Tomer Azarly over at ClutchPoints. Big thanks to our Chief Community Officer Kyrie Irving, for a reminder that before the KICKS , there was only the CREW. "I just genuinely believe he has the energy to impact the world, and he sees it in a different way, and I think that's what you get with a lot of international partnerships where people see the world a little differently, and the most powerful thing that you can do is unite with them. It could be a racial difference, it could be a religious difference, but I think unification and going in there with the right energy matters." - Kyrie Irving