Keynes Digital

There were so many big news moments this week in the world of Adtech and CTV and one that definitely packed a punch was the Netflix streaming issues during the Paul-Tyson fight. Rather than focus on the technical glitches on the night Keynes' CEO Dan Larkman focused on the positives from the night when he shared his views with ADWEEK's William Bradley “They had more success than they were expecting. It overloaded the servers,” Dan Larkman, CEO at programmatic CTV company Keynes Digital, told ADWEEK about the Jake Paul and Mike Tyson match. “It’s actually a massive positive for them.” Read the full Adweek article on the out look for Netflix Live Sports here https://lnkd.in/ggxe3HFC #ctv #streamingTV #livesports #ctvadvertising

We're proud to share this fantastic testimonial from 50Floor! At Keynes, our goal is to provide valuable and seamless service in every project. Thank you for the kind words about our amazing team! ?? #CTV #STV #ConnectedTV #StreamingTV #advertising #programmatic

Omnichannel strategies are boosting Black Friday conversions! As brands kick off early Black Friday promotions, many are turning to omnichannel strategies to maximize reach and efficiency. One advertiser saw impressive results by adding online video to their connected TV efforts in the weeks leading up to the holidays including a boost in conversion rate, visit rate, and ROAS. By combining early launches with an omnichannel approach, brands are on track for a stronger Black Friday performance. Source: Keynes Digital Data #BlackFriday #DigitalAdvertising #CTV #ConnectedTV #STV #StreamingTV

?? Keeping Up with Keynes ?? Last week our team continued their way across the map, venturing out to the Path to Purchase Live & Expo in Chicago for some client meetings and CTV conversation. We also had the opportunity to meet with our good friends from Brandstar in Denver. You never know where we'll end up next! Path to Purchase Institute #CTV #ConnectedTV #STV #StreamingTV

Dive into this week's VuePoints to uncover how AI is revolutionizing media buying, explore key social media trends for 2025, and gain insights into evolving ad metrics and agency practices. Discover YouTube's latest creative capabilities, and don't miss our featured industry highlights and our must-hear podcast recommendation. Stay ahead—and get this week's roundup of the industry's best insights.

The future of advertising is here, and it's streaming! As we head into 2025, the CTV market is poised for major transformation. In his latest op-ed for The Current, our CEO Dan Larkman dives deep into how CTV is not just engaging audiences in new ways, but completely reshaping the advertising landscape — especially with the rise of retail and commerce media. The opportunity for growth and meaningful engagement has never been greater. Read?the?full piece on the evolving CTV landscape and why 2025 will be a game-changer for marketers ?? https://lnkd.in/dgU7ai2w ?? #ConnectedTV #StreamingTV #STV #CTV #Advertising #programmatic

Inside this edition of The Current:? - Is live news the next frontier in ad-supported streaming? We explore if news content is "the next big thing” for streaming platforms in light of Amazon Prime Video's live election coverage. - Rachel Lawson (she/ her), Mondelēz International’s director of brand marketing, shares two?key promises of retail media and the importance of diversity in the advertising cycle. - In a new op-ed, Keynes Digital’s Dan Larkman highlights the opportunity CTV holds for marketers in 2025. #streaming #retailmedia #connectedTV

Thank you, The Current, for the opportunity to look into my crystal ball and predict 2025! Staying ahead of the curve is essential for brands looking to grow and for marketing partners who strive to lead the way. At Keynes Digital, we’re constantly analyzing new technologies and trends on the horizon, innovating to drive better outcomes for our advertisers. 2024 has been a massive year for the CTV market, and 2025 shows no signs of slowing down!

In a recent article by Michael Shields, we learn that CTV advertising faces a significant challenge in accurately identifying consumers across fragmented platforms. Despite growing ad spend, the reliance on inaccurate IP data makes it difficult for performance brands to target people accurately. CEO & Founder of Keynes Digital, Dan Larkman, was featured in this piece saying "Identity is crucial (for performance brands). The biggest hurdle we have in CTV is identity. The proxy today is IP, which is wildly inaccurate. For example, Comcast changes it every day". If you want to learn more, check out the full article here: https://lnkd.in/ddxQHAvj #CTV #ConnectedTV #NextInMedia #STV #StreamingTV #Programmatic

Keep an eye out for some of our team at Path to Purchase in Schaumburg, IL. We'd love to catch up with our industry peers at such an insightful expo! Path to Purchase Institute Christopher Chen Jared Haynes Jeremie Vaught #ctv #connectedTV #stv #programmatic #streamingTV #advertising