Key2Content

?? "Why did the content marketer break up with their headline?" Because it just wasn’t engaging anymore! ?? ?? Don’t let your headlines fall flat. Grab attention by: ? Adding numbers (e.g., "5 Proven Tips...") ? Using power words (e.g., "Boost," "Unlock," "Master") ? Sparking curiosity (e.g., "You’ll Never Believe...") What's your go-to headline trick? Drop it below! ?? Content development is an absolute must for any business. When combined with great SEO, you have a winning formula to attract high quality leads. Don't miss out on my Online Training. Get Day 1 for FREE for a limited time only. See landing page for details: https://key2content.com/ #SEO #TOPTIPS #ContentMarketing

??Friday Fact (Totally Unscientific): Studies show that hitting 'publish' on your latest SEO-optimised masterpiece instantly increases your ability to find errors. ?? Wishing you all a blooper-free Friday! #ContentMarketing #SEO #FunFactFriday https://key2content.com/

??Check Your Dates! Some of you may know that I run an affiliate website promoting afternoon teas. I've been doing this for about 10+ years and it's a great little business. I was doing some SERPS checking and was delighted to see in the image below that for one of my London bus afternoon teas that it was the first organic position after the paid ads for my desired search term?? However, I had noticed that sales of this had been quite low ?? despite the top organic ranking. Then it hit me. If you have a look at the yellow highlighted text you will see that the date the page was uploaded to my website was 2023 ??. No wonder sales had dropped. Web visitors would have thought it was an old offer and not clicked through. Fortunately, a quick fix to the publishing date in the back end of the CMS rectified this and in a couple of days it will appear as 2025 - and with a bit of luck the affiliate sales will pick up again?? This is a good lesson to learn and is the very reason why, in previous companies, when talking to web developers, I have asked them to remove the date-stamp from blog articles. If people think they are looking at old content, they'll move on in favour of what they think is more up-to-date and relevant content. So, if you have ever-green content, check your dates. For news items, I tend to keep these with the date visible. Why not take a second to do some Googling of your own search terms and see where you are in the SERPS (search engine results pages). You may be surprised at what you see. And, of course, if you need any help/training for you and your teams, then be sure to check-out my online course or enquire about 1-1 or small group training. if you're UK based you may eligible for funding. (Hopefully my faux pas will not put you off. I have to hold my hands up and you will, in this instance, see that it is a case of "do as I say and not as I do" ?? https://key2content.com/ #SEO #ContentMarketing #Bloopers

?? Short-form content – Are you making the most of it? With mobile-first habits stronger than ever, audiences crave quick, engaging content—think Instagram Reels, YouTube Shorts, and more. Brands that master snackable videos will stay ahead, capturing attention in seconds. Even as platforms shift, one thing is clear: short-form content is on the rise. Here are a few examples: ?Quick How-To Videos – Show a simple process, tip, or hack in under 60 seconds. ?Behind-the-Scenes Clips – Give a sneak peek into your work, office, or product creation to humanise your brand. ?Customer Testimonials – Short, punchy video reviews from happy clients build trust fast. ?Industry Trends & Insights – Share a quick fact, stat, or tip to position yourself as an expert. ?Before & After Transformations – Great for showcasing results, whether it’s SEO growth, content improvements, or product impact. ?Interactive Polls & Questions – Use Instagram Stories, LinkedIn polls, or Twitter questions to spark engagement and conversation. If you are wondering how to maximise your content strategy, why not sign up to my monthly newsletter for top tips to stay ahead in your digital marketing? ????https://key2content.com/ #ContentMarketing #ShortFormVideo #DigitalMarketingTrends #SocialMedia?

Maximize Your Content: Work Smarter, Not Harder! ?? Did you know that refreshing and repurposing your existing content can boost visibility, engagement, and SEO—without constantly creating from scratch? ?? ? Turn blogs into podcasts – Reach listeners who prefer audio. ? Extract key insights for social media – Share bite-sized takeaways to spark engagement. ? Update and optimise old articles – Keep content fresh and ranking high. ? Bundle content into an eBook or guide – Create a lead magnet from existing assets. Your best content deserves more than a one-time use. ?? Revive it, repurpose it, and watch it work harder for you! Start boosting your web traffic and leads today. Check out my online training and get started: https://key2content.com/ #ContentMarketing #SEO #RepurposeContent #MarketingTips

?? Searching to find your business online? ?? I recently had a small business owner ask me why their website wasn’t coming up in the search engines for their business service in their local area. When I looked at their website, whilst they had optimised their website for some key search terms, they hadn’t actually mentioned, in words, where they were based! They had an online contact form but no address showing. They were leaving it to Google’s psychic ??powers to reveal their website. And as we all know, whilst Google is very clever – it’s not psychic. Fortunately, a quick tweak to their main service landing page with the location mentioned in their ?? meta title, ??on the page itself, and sneaked into an ??image description, quickly got the desired result. If you are trying to get found for a service you are offering at a local level, be sure to include the actual locations within the text – it seems so obvious but in this instance was overlooked. Don’t forget to ??geo-target. It’s simple but effective. ??TOP TIP: Take advantage of Google’s FREE business listings to promote your services and location. It’s an absolute must. ??SEO is very easy when you know how. Take control of your listings and start generating qualified leads. ??I’ll show you how: https://lnkd.in/eRVzZqb3 #SEO #Coaching #ContentMarketing #LearnOnline

Helping businesses boom. Always worth checking funding options and training from local business partners.

Want to boost your website's ranking & attract more visitors? ?? Optimise your images! ? Here's how to ensure your images will be loved ??by the search engines: ??Resize: Ensure images display well on all devices. ??Compress: Reduce file sizes for faster loading. ??Descriptive names & alt text: Use keywords to help Google understand your images. ??Mobile-friendly: Check how they look on different devices. Simple steps ??, big impact! Don’t forget that many people search ?? the images within search engine results to get what they are looking for – not just the SERPS pages themselves. Optimising images is often over-looked but it can make a real difference. I know. I have rescued many a website by ensuring images are optimised. This is just one of many steps to help boost your website. To find out how to increase your traffic and more importantly, get qualified leads, check out my online SEO and Content Marketing training. ? New Year Offer – don’t miss out: https://key2content.com/ #ImageSEO #WebsiteOptimisation #SearchEngineRanking #SEO

??TOP TIP: FIXING OFF-CENTRE EYES IN VIDEOS ?? One of the key elements of content marketing is making a connection with our audience. This has seen the increase of video creation – from webinars, podcasts or short, top-tips. I’ve helped in the creation of a few videos recently and one of the challenges was direct eye contact of the speaker with the camera – even with a teleprompter. I was delighted to be pointed in the direction of Veed, An AI eye contact app to redirect your eyes to the camera. What a gamechanger. I uploaded a video where the speaker was looking off-camera and within seconds the eyes were brought back to looking at the camera. It’s going to save hours of work having to re-record. If you haven’t done so, it’s well worth checking out and taking advantage of their free trial. I’d been keen to hear how you get on. Here’s the link: https://bit.ly/411Wxr3 #ContentMarketing #VideoMarketing #VideoTips #MarketingTools #ContentCreation #VideoProduction #DigitalMarketing #SocialMediaTips #MarketingStrategy #AIInMarketing #VideoEditingTools #MarketingHacks #MarketingMadeEasy

Want to Boost Your Webinar Engagement? Make your next webinar or podcast a hit. Encourage audience participation with pre-event Q&As! This will help ensure that your content is bang on track, addressing their most pressing problems. ?It will give you time to prepare more in-depth answers and thoughtful responses to specific queries. The next time you promote your event, include a field for registrants to submit their questions. It’s a simple step that can make a big difference. If you want to maximise your content, be sure to sign-up to my “5-Day Lab Products SEO & Content?Marketing Course”. Check it out: https://lnkd.in/eRVzZqb3 Key2Content