Kevel

?? The Ultimate Retail Media Ad Serving Guide Retail media ad serving is rapidly transforming the digital advertising landscape, with ad spend expected to reach $178 billion by 2028. Now accounting for 20% of total ad spend—up from just 10-15% in recent years—retail media is on track to surpass TV advertising and is one of the fastest-growing segments. As more retailers integrate retail media networks into their strategies, it’s becoming a must for brands and advertisers to engage shoppers effectively. What's included? ?? The Evolution of Retail Media Ad Serving ? Best Practices from Top-Performing Networks ?? How to Launch and Scale Your Own Retail Media Platform Plus much more! ? Download 'The Ultimate Retail Media Ad Serving Guide' today! https://bit.ly/4fpoT2q #RetailMedia #RetailMediaCloud #Kevel #Ecommerce #AdTech #RetailMediaNetworks #RMN #AdServing #eBook

?? Ad Types & Formats 101 Different ad types—whether a video, banner, or native ad—shape how audiences perceive and interact with the content. As we continue our 'Ad Tech Fundamentals' series, we’re exploring popular ad types used in retail media that you see daily but may not even notice! This week, we explore several ad formats that shape the digital ad landscape and are used in retail media - Banner Ads, Responsive Ads, Pre-Roll, Native Ads, Sponsored Listings... As digital media evolves, ad formats will, too. Future ad formats may focus even more on personalization and cross-platform compatibility—think connected TV and in-game ads. ? Are there any formats that you think will take center stage soon? Let us know! These terms plus much more are covered in our 'Advertising Terms: All you need to know' glossary right here ?? https://bit.ly/3V2s9sB #adtech #retailmedia #digitalmedia #kevel

?? Mercad?o is a well-established supermarket marketplace in Portugal with an expansive team of personal shoppers ready to fulfil their clients’ orders within 2 hours. Mercad?o offers real-time order tracking and operates across local supermarkets to ensure same day deliveries and a swift, personalized customer experience. Mercad?o wanted to engage and maximize the efficiency of their paid media and retargeting campaigns. Kevel equipped Mercad?o with the right tools to understand and predict their customers’ behavior leveraging first-party data combined with predictive capabilities and RFM scoring. The results! ?? +1,500?more sales across Q1 and Q2? ?? Boost ROAS by?+83% ?? Reduce cost per purchase by?45% Find out more today ?? https://bit.ly/48UOXjD

?? Check out our esteemed Chief People Officer, Mike Kohn talking to Alexa Bustamante about the importance building team relationships and connections at Kevel’s All Hands earlier in 2024 at The Atlantis in The Bahamas! We are really excited about our 2025 retreat in Cancun when we will continue to build on those connections and celebrate an exciting year for Kevel! Our workshop was facilitated by Bell Leadership Institute ?? Thank you for featuring Mike, Alexa Bustamante and RetreatsAndVenues.com

?? Advertising Terms - everything you need to know! Ad Tech can be confusing! Especially with so much industry jargon and acronyms flying around. If you work in digital media or ad tech, this glossary will help you understand industry language and concepts related to data privacy, audience targeting, campaign management, and programmatic advertising. Stay tuned as we break down the fundamentals in ad tech each week to make this space more accessible for everyone! ?? If you spot terms we missed, let us know! #adtech #retailmedia #digitalmedia #kevel https://bit.ly/3V2s9sB

?? Kevel Newsletter | Beyond Pose 28: Roblox’s Latest Success ??This week’s Kevel newsletter explores the impact of programmatic video ads on Roblox’s advertising ecosystem. Plus, insights from Internet Retailing’s Colin Lewis talks all things retail media evolution. #KevelNewsletter #AdTechNews #RetailMedia

?? We’re excited to share that Kevel’s Founder & CEO, James Avery, has been ranked in the Most Loved Workplaces? 2024 list of Most Loved CEOs, as certified by the Best Practice Institute. ?? This recognition highlights leaders who foster supportive, innovative cultures that empower their teams. James’ leadership at Kevel has created a dynamic environment where employees thrive and drive success. We’re proud to be recognized for our commitment to cultivating a workplace that fuels growth and innovation. Check out the full list of recognized leaders here ?? https://lnkd.in/eGThN2jb

??? How did Ticketmaster deliver personalized fan experiences at scale? They used Kevel's API's to serve tailored recommendations and sponsorships seamlessly across their site—driving more revenue and better customer engagement. By showing the right content at the right time, Ticketmaster increased sales revenue by increasing their CTR by 600%. ?? 600% higher click through rate ?? 200%+ increase in revenue from homepage listings ?? First-party data and contextual targeting ensures relevance ?? See how they made it happen: https://bit.ly/3URGZBZ

?? Stay ahead in retail media with the Kevel Newsletter! Your weekly go-to for: ??Ad tech & industry insights ?? Kevel updates ?? Must-read, watch, and listen picks plus more. We cut through the noise to bring you the essentials—straight from the frontlines of the [b]ad tech rebellion! ?? Subscribe now and never miss a beat ?? #Kevelnewsletter #Kevel #RetailMedia https://lnkd.in/evKY93t9

?? Chairish is the design lover's marketplace for vintage furniture and art. As they grew, Chairish realized they had an untapped revenue opportunity: sponsored product listings, similar to those on Amazon and eBay. Unfortunately, no out-of-the-box ad server gave them the flexibility they wanted, and they didn't have the resources to build the ad platform entirely from scratch. So Chairish turned to Kevel's ad serving APIs. They outsourced the complicated, commoditized parts of ad serving to #Kevel — like reporting, targeting, and decisioning — and instead focused their efforts on ad strategy, user feedback, and front-end work. Within a few weeks, Chairish had launched a high-margin sponsored listings platform (with self-serve buying) that their sellers loved. You can check out the full customer story here ?? #RetailMedia #RetailMediaCloud #RetailMediaNetwork #marketplace https://bit.ly/4fN6bSh