Kevel

?? Unlocking Retail Media Potential for Small E-Commerce Retailers: Insights from Kevel’s Sales Director EMEA, Paul Astbury. Retail media is no longer exclusive to the giants. Even small to medium-sized e-commerce merchants can tap into this billion-euro industry. In a recent interview with the French publication, Journal du Net, Kevel’s Sales Director, Paul Astbury, shared some key strategies to help smaller merchants profit from this rapidly growing space. ?? To get started, site traffic is crucial, but to maximize potential, e-merchants need to scale. For optimal results, Paul suggests aiming for 500,000 unique visitors per month to truly attract advertisers. ?? But traffic isn’t the only factor: Paul notes that "between 3 and 6 months, the e-retailer can already achieve a positive ROI." So, retail media doesn’t just offer potential revenue; it provides a relatively quick return for those ready to make the leap. ?? Tech and user experience are key: "The experience must meet advertisers' needs," explains Paul. Retailers need to adopt flexible, user-friendly technology that evolves with their business. At Kevel, we believe in empowering retailers of all sizes to succeed in retail media. The right mix of traffic, ad tech, and timing unlocks a new revenue stream. #RetailMedia #RetailMediaCloud #Kevel #Ecommerce #AdTech #RetailMediaNetworks #RMN?

"Orange Apron Media by The Home Depot is transforming The Home Depot's retail media network’s technology, by working with Kevel’s?Retail Media Cloud??to create a range of new retail media offerings for advertisers that boost customer engagement. The retailer is also working with separate tech platform Vantage, to offer self-service ads to clients." Thank you to InternetRetailing for featuring this news, to find out more about this exciting partnership check out the full article below. #RetailMedia #RetailMediaCloud #Kevel #OrangeApronMedia #TheHomeDepot #RetailMediaNetwork https://lnkd.in/eR88w7GC

AdExchanger’s Managing Editor, Allison Schiff spoke to Kevel CEO & Founder, James Avery about what it was really like take the stand as a DOJ witness in the antitrust trial against Google. Find out more here ?? https://lnkd.in/eKhJEkRt

? Last week we talked about World Mental Health Day and what Kevel, as a company is doing to support and prioritize mental health and wellbeing in the workplace. ? As well as unlimited PTO and traditional holidays, Kevel has introduced one Wellness Day per month that the whole company takes off together, allowing everyone to rest and recharge! ???“Paying attention to our employee's physical and mental health is what allows them to bring their whole selves to work.” Puja Rios, COO, Kevel. ?? ICYMI please check out our World Mental Health Day blog, 'How To Promote Workplace Wellness' with Chief People Officer, Mike Kohn https://lnkd.in/eiudt_3Y ?? We spoke to some Kevelers to find out how they plan to make the most of their time this wellness day! #CompanyCulture #Kevel #WellnessDay #WorldMentalHealthDay #TeamKevel #MentalHealthAwareness

??What an incredible week at Groceryshop! We left Vegas excited and inspired by the great conversations buzzing around the conference about the future of adtech and retail media. Thank you to everyone who joined us for our exclusive Happy Hour on Tuesday, hosted alongside Placements.io it was great to see you there! ?? Thank you to all the thought leaders, partners, and fellow innovators who connected with us. ?? ICYMI Kevel CEO & Founder, James Avery was on stage giving attendees a quick-fire view into how innovative retailers and grocers are leveraging their loyalty and shopper data and in-housing their ad tech stack to drive revenue and growth. Check out his talk below ?? Missed us at the event? Reach out to our team to discuss how Kevel can help you bring your retail media adtech in-house! #GroceryShop2024 #Kevel #RetailMedia #GroceryTech #AdTech #RetailMediaCloud https://lnkd.in/dwdr4fyh

?? Today is World Mental Health Day ?? The theme for the 2024 campaign focuses on?'Mental Health at Work' and the essential role that workplaces play in promoting the mental wellbeing of their employees. Here at Kevel, we’re especially passionate about promoting wellness in the workplace. Our People Team, with Chief People Officer, Mike Kohn at the helm is dedicated to ensuring that Kevel offers a supportive environment where employees can thrive. Kevel offers unlimited PTO, monthly wellness days, and a two-week winter holiday break to ensure employees have ample time to recharge and prioritize their mental health. Holly Shuffett spoke with Mike Kohn to hear firsthand how Kevel is creating a culture that results in a healthy work environment for everyone. Our latest blog covers: ?? How to Promote Workplace Wellness ?? How to Support Your Mental Wellness At Kevel, wellness isn't just a perk—it’s a priority! Please check out the full blog and let us know how you are supporting World Mental Health Day?? #mentalhealthawareness #wellbeing #companyculture #worldmentalhealthday #kevel #teamkevel https://bit.ly/3YlHIhf

Having just announced Kevel's partnership with Orange Apron Media by The Home Depot, the retailer's new self-service platform was a hot topic at Advertising Week in New York on Monday, alongside executives from ad tech partners, Vantage and Pentaleap. Find out more about how The Home Depot is using Kevel's Retail Media Cloud? to power its retail media offering ?? https://lnkd.in/eKxCVaVb

?? Newsflash! ? ExchangeWire has released the final shortlist of possible winners of the AdTech Personality of the Year 2024, which includes Kevel CEO and Founder, James Avery. The winner will be decided by the audience at The Wires 2024 on Nov 7th in London. Thanks for voting, check out the shortlist list here - https://lnkd.in/eAikDk8E

Kevel, an API-first ad serving company, has partnered with The Home Depot's Orange Apron Media to transform its retail media network. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on an in-house journey to innovate its services. 'Providing the best possible service and experience for our customers and our advertising partners is at the top of our list of priorities,' said Melanie Babcock, vice president of Orange Apron Media and Monetization. 'Finding like-minded partners, like Kevel, makes it easier to build custom solutions that help brands connect with customers at the right place and at the right time.' Orange Apron Media will leverage Kevel's Retail Media Cloud? to power its in-house retail media technology. This collaboration aims to seamlessly integrate retail media offerings into digital strategies, enhancing the customer experience across owned and off-site channels through storytelling and personalization. 'Kevel's flexible API-based Retail Media Cloud was designed specifically to enable retailers like Orange Apron to build customized in-house retail media solutions,' said James Avery, Founder & CEO of Kevel. 'This approach differentiates them, leveraging their unique attributes to provide advertisers with innovative, cutting-edge decisioning, ad formats, targeting, and site performance.' Kevel The Home Depot #retailmedia #advertising #innovation #customersuccess

Huge news for the entire Kevel team today ??