Ketner Group

?? NRF will be here before you know it. As you put the finishing touches on your strategy, we'd recommend prioritizing the following: - Brief analysts now, as they'll be in high-demand during NRF. - Finalize your press release strategy, ideally scheduling releases to occur before, during and/or after the conference. - Draft your media pitch and finalize your media lists so that you are ready to complete media and analyst outreach following the Thanksgiving holiday. - Don't forget to show kindness and respect to everyone you encounter! ?? Find more recommendations on our blog: https://ow.ly/9Cun50UcW5F #nrf #nrf2025 #nrf25

Dan Berthiaume, Chain Store Age, does a great job highlighting how Amazon's new low-priced storefront, Amazon Haul, is prepared to compete against retailers like Temu and Shein. In addition to highlighting "ultra-low" priced items, customers can obtain more savings when they spend more. Find his full report here: https://ow.ly/S9rL50U8a5A #amazon #shopping #discounts

The reality is, media are burned out from AI. ?? A recent Fast Company article remarked, AI has gone from truly wondrous to truly annoying. Unfortunately, all this noise can obscure the innovative work being done by tech companies. To capture journalist attention for our retail tech clients, we recommend telling real stories about how their customers are using AI to solve substantial challenges. ?? If customers are hesitant to share, considering it a competitive advantage, try thought leadership content, bylined articles, media pitching and awards! #ai #aitrends #techtrends

??? October was a good month for retail sales, with purchases bouncing back as consumers "moved past concerns about a port strike and other issues that slowed September's sales." ?? Learn how this specifically impacted all retail categories in the latest NRF release: https://ow.ly/cinn50U88ma #retail #retailsales #retailtrends

??♀? Oh department store, where did you go? ??♀? In her latest audio blog, president and CEO of Ketner Group, Catherine Seeds, highlights the good, the bad and the future of retail department stores, while mixing in personal experiences of these retail giants. ?? Watch the video below or read the transcript on our blog! https://ow.ly/F20h50U2h5R #retailtech #retailtrends #departmenstores

We love celebrating great client coverage and today we're thrilled to share that Appriss Retail was featured in AP! ?? "Last year, roughly 14% of returns were fraudulent, costing retailers $101 billion in losses, according to a joint report from the National Retail Federation and Appriss Retail," the publication reports. ?? Read more: https://ow.ly/ZWmN50U3vFg #returns #returnfraud #prwin

Holiday marketing has started even earlier this year, led in part by supply chain disruptions, a desire for retailers to capture more wallet share and a general trend toward extended holidays. But these shifts are stressing many consumers out. Learn more in this deep dive via USA TODAY: https://ow.ly/AlG250TYhN9 #holidayshopping #holidayspending #holidaymarketing

?? Congratulations are in order for our client Birdzi, Inc. and their client Strack & Van Til. ?? The retailer was awarded by IDC for its work enhancing the customer experience with digital coupon redemption and rewards capabilities. https://ow.ly/j18g50TYiO0 #personalization #grocerytech #digitalcoupons

?? For this month's audio blog, Ketner Group CEO and president Catherine Seeds explores department stores, including their glory days, challenging years and innovative futures.? ? ?? Watch the video or read the transcript on our blog! ? https://ow.ly/F20h50U2h5R ? #departmentstores #shopping #futureofstores

The window for NRF strategic planning is nearing its end as we enter November and kick off NRF campaigns alongside media and analyst outreach. Looking for a partner to help you stand out amid the crowded vendor landscape? Our NRF Awareness Accelerator is built for just this purpose, helping you execute across earned, paid and owned media. ??Learn more: https://ow.ly/Eiks50TYi0X ??? Book a meeting: https://ow.ly/1iNH50TYi10 #nrf #nrf25 #nrf2025