When a banana taped to a wall sells for $6M, you can’t help but wonder…can we top that? Last week our team quickly mobilized to recreate the piece, giving it our own cheesy twist by swapping the banana for a Cheeto -- so became The Cheetos Puff Art Auction for #client Frito-Lay. As PepsiCo Foods CCO Chris Bellinger said, “The perfect reminder that sometimes small ideas can make a BIG impact.” Join the auction for your chance to take home a one of kind Cheeto-y work of art:
关于我们
We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.
- 网站
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https://www.ketchum.com
Ketchum的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 1,001-5,000 人
- 总部
- New York City，New York
- 类型
- 上市公司
- 领域
- PR、Public Relations和Communications
地点
Ketchum员工
动态
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In collaboration with AMEC Measurement and Evaluation, Mary Elizabeth Germaine, Chief Data & Strategy Officer, is hosting a virtual Data-Driven Decision Making panel discussion on Dec. 5, 2–3 PM ET. Panelists will share insights how each has built a data-driven culture within their organizations and their outlook and expectations for 2025 and beyond. Don’t miss it! Register here: https://bit.ly/4eG23CL
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Ketchum Germany's #ShaveForever campaign for #client Braun won two Lovie Awards: Social Content & Campaigns + the Audience Award! With ARTUS interactive GmbH, we turned the “world’s most boring stream” on Twitch into a hit with 850K+ viewers. Thanks to all who made it happen!
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#KetchumProud of Nicky Battle, Managing Director, Healthcare Industry Lead for moderating this insightful panel. Read on for the group's top 5 best practices for health equity!
Thank you to Craig Romanok and the Medical Advertising Hall of Fame for making space for this incredibly timely discussion on advancing diversity in healthcare advertising. It was delightful moderating the best in the business: Divya Dileep, Veronica Warman (she/her/hers), Adrienne L. Lucas, J.D. and Michelle Edwards who gave us these TOP 5 best practices in equity: ?? Start at home: Taking good care of your team and your company culture will drive excellence in your equity work. ?? Stay curious: Ask the tough questions. Tell the truth, even when your voice is shaky. Your courage will lead to great work. ?? Get the quick win: You have the insights. Launch the content that gets to the heart of the matter in the spaces that matter. That success will give you the permission to grow the work for the long haul. ?? Lead with empathy: Your heart CAN make a difference. You don’t have to solve every problem. Attack one challenge for a specific population and stay focused on a heart-centered mission. ?? Inspire great work: Hire and build diverse teams that will create life changing work and inspire others to do the same by sharing best practices. And an honorable mention for Michelle’s “G.A.S. method.” You simply have to Give A Sh!t to make a difference at work and in the world. Last but not least, thank you to Nicole Camacho for effortlessly planning the evening, for Bliss Bio Health for lending their lovely space and for the dynamic group of professionals that attended, ready to drive this important work at their respective shops.
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How do brands survive in a time where crisis feels constant? ?? Ketchum Seoul shared powerful insights with Yonsei University students on building resilience and responsibility in the “PermaCrisis” era. #KetchumProud #FutureLeaders #PermaCrisis
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Looking for exclusive insights on how to make an award-winning entry? Join this AMEC Measurement and Evaluation judging panel moderated by Mary Elizabeth Germaine, Chief Data & Strategy Officer. Elevate your award submissions with tips and advice straight from AMEC judges! Register:
WEBINAR: AMEC Awards Judging Panel Discussion & Insights w/ Mary Elizabeth Germaine.
us06web.zoom.us
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We made a statement at the 2024 AMEC Measurement and Evaluation Awards! From impactful client recommendations to excellence in ESG and storytelling, our team’s work was recognized across diverse categories. Special shout out to Stacey Jaffe who took home the Executive of the Year award! #amecmm #amecawards ??
AMEC Awards 2024 Winners
https://amecorg.com
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#KetchumProud moment: Samantha Schwarz, President, Health Consultancy has been named to PRWeek's 2024 Health Influencer List 30! Join us in celebrating this well-deserved honor. See the full list here ??
Samantha Schwarz named to PRWeek's 2024 Health Influencer List 30
prweek.com
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#AI is transforming all aspects of communication right before our eyes. Recently in Berlin, Ketchum Germany’s Kerstin Steglich and Frederik Tautz led a workshop on using AI for crisis training—how it helps companies detect and manage risks early and exploring real-world cases in media monitoring and forecasting to reveal AI’s true power in crisis prevention.
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?? KetchDay for Ketchum Germany was a blast! Students and interns from Stuttgart Media University and the RTS Reiger Team dove into the world of communications. They saw how we turn data, creativity, and passion into campaigns—and our Marketing Intelligence Unit stole the show!
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