Ketch

?? Product Drop Announcement! ?? We’re officially launching Ketch Third Party Risk Intelligence. If your business relies on third-party vendors tags, trackers, and cookies, this is the diagnostics and management toolset you've been waiting for. Regulatory enforcement is increasing and wiretapping lawsuits are on the rise. The plaintiffs' bar is aggressively pursuing cases around unlawful data collection practices—putting brands directly in the crosshairs. To completely understand your data collection practices, it's not just about what tags, trackers, and cookies are your website. It's about: ?? Comprehensive understanding across web, mobile, and smartTVs ?? Knowing not just WHAT trackers exist, but WHERE they came from ?? Automatically connecting this granular understanding to consumer opt outs Legacy. Tools. Aren't. Cutting it. (We're looking at you, consent managers and third party risk managers.) These old tools fail to accurately determine the origins and reasons for data collection. Making the controls incomplete, and ineffective. Ready to see what real third-party risk intelligence looks like? ?? Swipe through the carousel for a deep dive into the key features.?? ?? Check the comments for a link to our free Privacy Health Check tool, to see if your data collection practices today comply with consumer opt outs.

?? What’s happening BEHIND your cookie banner? If you're in the market for a new consent manager or privacy software, this is one of the most important questions to ask: "Can you please break down the exact capabilities of your CMP integration?" It’s not just about collecting consent—it’s about where that signal goes next. Can your consent software push that consent downstream to all the places where you store personal data? Why this matters: Privacy laws like CCPA/CPRA require opt-outs and "Do Not Sell" requests to be enforced across your entire data ecosystem. Yet, many vendors only handle DSR (Data Subject Request) integrations, leaving consent orchestration—the flow of consent signals—completely overlooked. The result? Either your dev team scrambles to fill the gaps, or you pay for professional services. At Ketch, we’ve nailed this with our Integration Library, featuring pre-built connectors for DSR ?and? consent orchestration. Best part? It’s clicks, not code—no devs or extra services needed. Watch Maxwell Anderson break it down below ??

?? What a week! #SFTechWeek was a whirlwind of creative events, energizing conversations, and meaningful connections that I’m still buzzing from. I walked in nervous, unsure of what to expect, but I quickly realized: ???????? ???????????? ?????????????? ???????? ?????? ???????? ???????? ?????????????????? ??????????????????. If you’re feeling stuck, get uncomfortable and dive into new experiences—you’ll always learn something valuable! I found myself not only learning from founders and investors but also adding value with my own insights. The tech community truly welcomed me with open arms. Here are some highlights: ? AI & Marketing Panel: The future of marketing with AI is thrilling, but the key takeaway? ???????????????????????? ??????’?? ???? ????????????????. In a world dominated by tech, staying true to your voice and connecting with your audience will matter more than ever. (s/o Rava AI and Global Entrepreneurs Hub ???) ??♀? Power Yoga + Marketing Brunch: A mindful morning reminding us to ???????? ???????? ?????????? ???????? and let it guide you, whether it’s at the start of your day or before bed. Intentionality is everything! (Fabulous hosts Mailmodo, Charm, Persana AI and Quest Labs) ?? DTC Leaders Mix and Masterclass by Jon Suarez-Davis (jsd) super{set} and Ketch: Riveting legal perspectives shared by John Dombrowski (The RealReal) paired with marketing insights by Andrew Tweed (Shari's Berries) that focused on balancing authentic customer connections and consumer data privacy in the age of hyper-personalization. ?? And my favorite? The Women in AI Breakfast by Instalily. Picture this: It’s 8 AM on Day 5, you’re exhausted from the week, but you walk into a stunning art gallery filled with ????????????????????, ???????????? ?????????? ???????????????????? ?????? ???? ???? ???????????????????????? ?????? ??????????—from streamlining legal paperwork (Formally), healthcare to fostering human connections, and even predicting and analyzing disasters. The energy was electric, and these women showed how AI is a catalyst for meaningful, real-world impact. (s/o to Sumantro Das for pushing me to attend this last minute!) From exploring AI to connecting with amazing folks in tech in beautiful spaces, TECH WEEK by a16z reminded me why I love the Bay Area and its ever-evolving innovation. ?????? ???????? ???? ?????????? ?????? ????????, it's rapidly growing, and I'm so ready to grow with it! ?? #SFTechWeek #AI #Marketing #Growth #Innovation #WomenInTech

ICYMI: Last week we launched Ketch Third Party Risk Intelligence. Why? Because brands need better visibility and diagnostics for third party data collection on their apps and websites. If you're a marketing, IT, or legal stakeholder, you're at least somewhat aware of the various tags, trackers, and cookies that have been placed on your brand website. Many of these trackers are "privacy-dependent" – collecting user data for analytics needs, advertising, etc. Did you know that 40% of these privacy-related trackers are ignoring consumer privacy signals? ?? If you're ignoring consumer privacy signals –?where is that unconsented data going? To your data systems? Your AI models? You need better controls. The good news: now those controls exists ? with modern, purpose-built tech from Ketch. Learn more about Ketch Third Party Risk Intelligence here: https://hubs.ly/Q02TvZJb0

It can be difficult to find issues everyone agrees on. But data privacy shouldn't be one. Jonathan Joseph wrote about why making data privacy a core business value will do nothing but benefit your brand in VentureBeat. First and foremost, it's just paying attention to what the people are saying: a remarkable 74% of people now rank data privacy as one of their top values. To win customers' trust? Look BEYOND compliance. ? Proactively deleting data when it’s no longer needed ? Offer customers meaningful visibility into what you’re doing with data ? Don't be shy about sharing your responsible practices with the world

?? Retail marketers, are you ready for Shoptalk Fall in Chicago this week? Our Head of Marketing Colleen Barry is hitting the floor and meetups from Oct 16-18, ready to dig into the convergence of personalization, identity, and permissioned data. ?? Ready to dig into how data activation confidence supports your personalization and AI initiatives? Colleen's your person ??? Shoot us a DM to get on her schedule! #ShopTalk #DataPrivacy #RetailMarketing

"It's not about collecting every data point; it's about crafting personalized experiences that respect a customer’s identity and values." – John Dombrowski, Associate General Counsel The RealReal This quote from our #SFTechWeek event for DTC + ecommerce leaders sums up the evening perfectly. Here’s a quick recap of the key insights from Wednesday night: ?? Privacy is non-negotiable. Data privacy has evolved from a regulatory checkbox to a core customer expectation. Brands must adapt fast or risk regulatory challenges. ?? Effective personalization requires trust. It’s not about having all the data—it’s about using the *right* data to create meaningful, respectful customer experiences. ?? AI can enhance, but it must be ethical. Andrew Tweed, Shari's Berries reminded us: "We could send reminders for every gifting occasion, but what if that relationship no longer exists? Personalization can backfire if it doesn’t feel authentic." AI-driven personalization can backfire if it crosses ethical lines. ?? Cross-functional collaboration drives success. Silos kill innovation. Privacy teams must work with marketing and other departments to build compliant, customer-first strategies. Huge thanks to our speakers and everyone who attended for making the night a success! ?? #SFTechWeek Jon Suarez-Davis (jsd)

Are businesses actually respecting consumer opt-outs? ?? New research ?? In this episode of the?#PrivacyHuddle, Jonathan Joseph?chats with Alysa Hutnik, spilling the tea on: ?? Opt-outs: Are businesses enforcing them? ?? The sheer scale of data collection on the web ?? Dual identities: Data brokers and adtech participants Our upcoming report looks at 170 different websites to determine how—and if—businesses of various sizes and across various industries are respecting people's data rights. Want to be the first to read the report when it drops? Request your copy: https://bit.ly/4h0dyr4

Thanks Sasha Shrimanker for joining the Ketch team for "DTC Leaders Mix + Masterclass" at #SFTechWeek ??

As regulatory enforcement increases and wiretapping lawsuits over unauthorized data collection surge, brands are increasingly at risk from the hidden actions of third party trackers. Managing these risks has never been more urgent. In this edition of Ketch Up!, Colleen Barry dives into the rising trend of third-party data collection lawsuits and introduces??????????? ?????????? ?????????? ???????? ????????????????????????—a new tool designed to give businesses the visibility and control they need to stay ahead. Learn how this solution can help protect your brand while optimizing your data strategy. #DataPrivacy