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?? The Ketch Partner Program is HERE ?? Calling all consulting firms, law firms, tech platforms, and marketing agencies: today we officially announce the Ketch Partner Program, arming you with the next-gen tools to conquer privacy and drive data activation in the AI era. Ketch empowers partners with tech that simplifies privacy ops and unlocks the permissioned data for business growth. Companies select Ketch for our modern approach, including: ?? Automates key compliance workstreams, like consent signals and DSRs ?? No-code, intuitive interface designed for non-technical users ?? Powerful APIs and extensive integration options Why partner with Ketch? ?? Incentivized pricing and commissions ?? Dedicated partner management ?? Hands-on implementation support and guidance Our partners are already seeing the benefits: “Bounteous x Accolite clients who use Ketch value its ability to connect consent preferences seamlessly across their data ecosystems,” says Jonathan Weber, SVP of Data & Analytics at Bounteous. “The Ketch APIs reduce complexity and help automate key tasks, driving efficiency and ROI.” “Together, Myna and Ketch are building innovative solutions that put customers first,” says Eric Dieterich, Founder and Managing Partner at Myna Partners. “Our partnership thrives on a shared commitment to customer success and truly listening to client needs.” Ready to elevate your clients’ privacy game and unlock new revenue streams? Let’s get to work. Dive into the Ketch Partner Program below??? Bounteous Myna Partners Red Clover Advisors Wyng Assertiva S.A. Boltive Americaneagle.com 85SIXTY VeraSafe Kelley Drye & Warren LLP Kelley Drye Advertising Law Transparent Partners Saint Hugo CrossCountry Consulting Jigsaw

In this week's edition of The Ketch Up we're talking wiretapping, AI, and the first winner of our Ketch 7-Day Go Live Challenge ?? Read on ??

Want to be successful in your production AI initiatives? Privacy needs a seat at the table. ?? On Thursday, November 21st, join Jonathan Joseph with guest Enza Iannopollo for a LinkedIn Live on why privacy professionals are exactly what AI needs right now for producing results. In a session packed with Forrester research and live insights, they’ll explore how privacy leaders are redefining AI governance—moving from compliance watchdogs to strategic allies, driving trust, data ethics, and real innovation. ?? See how your peers are managing AI initiatives and challenges. ?? Learn how cross-functional collaboration contributes to ethical AI.?? ?? Discover how privacy-driven governance keeps you ahead of shifting regulations. Save your seat below! #Privacy #AI #DataEthics

Spoiler alert: your customer email list isn’t a numbers game. It’s a permissions game. Jennifer Peters nails a crucial mindset shift for brands today: ?? Quality > Quantity ?? First-party data > Third-party shortcuts ?? Consent > Assumptions As Jennifer puts it: “The goal is not to have the biggest list. The goal is to have the cleanest list.” Think about it: a bloated list of disengaged, non-consenting users is a risk. A clean, compliant list of customers who've given you permission to reach out? Now we're talking. A few tips to get your customer list in fighting shape: 1?? Prioritize first-party data collection. 2?? Stay in sync with your legal team to understand how new laws impact personal data use. New regulations (looking at you, Washington My Health My Data Act ??) are redefining what data counts as PII. 3?? Prioritize transparent language and notices for your visitors. When customers opt in because they want to, not because you tricked them, you win their loyalty and future-proof your brand. How’s your list looking?

2024 is almost in the rearview—let’s debrief over a drink (or two) ?? If you're a brand leader in privacy, tech, or marketing, we'd love to extend an invite to join us for ?? Cocktails with Ketch! Holiday Edition ?? on Thursday, December 12th. 1?? Dive into a lively recap of 2024’s biggest privacy moments 2?? Master mixology with festive cocktails, including a kit shipped right to you 3?? Get the latest on privacy and regulatory trends from Alysa Hutnik Spots are limited, and the registration deadline is November 28th. Interested? DM us or drop a comment below, and we’ll send you an exclusive invite.

Alysa Hutnik and Jonathan Joseph – we've missed you ?? On today's #PrivacyHuddle, they're breaking down the latest CPPA board meeting hot topics: ?? Automated decision-making. Headlines might infer it's a done deal, but CPPA board members are not aligned yet. We don't know what they key dates are, but it's reasonable to expect something in Q1-Q2 2025. ?? Expanding the definition of data broker. Businesses may need to file as a data broker by April 1st, well before The Delete Act comes into effect in January 2026. ?? CPPA Executive Director Ashkan Soltani announced his resignation, effective January 2025. As a key architect in California's privacy laws, his departure signals the endof an era. What's next? Watch below for this in person episode at Ketch San Francisco HQ!

Thrilled to share that Ketch has been accepted into the MACH Alliance community! Much more to come ?? ??

It's almost time ? Join Jonathan Joseph with Enza Iannopollo this Thursday for exclusive Forrester research on how privacy pros are tackling AI governance challenges, reporting structures, and more. Save your spot below ??

Opt-Out Gang. Data Strikers. The Redactors. No, these aren’t new regulatory bodies. They’re bowling team names ?? from a team event during our week of all-hands sessions at Ketch HQ in San Francisco ?? Competitive energy, cool swag, and a team of smart, passionate people who enjoy spending time together. That’s what makes Ketch, well, Ketch. We spent the week celebrating the wins, building what’s next for our customers, and reminding ourselves of the power of an incredible team. Photos below. We’ll let you guess who dominated ??

Oracle’s recent privacy settlement isn't just a headline—it's a turning point for digital advertising and adtech. ICYMI: Oracle handed a $115M payout to customers after settling a case around questionable data practices. Jonathan Joseph breaks down why this is more than a one-off case—it’s a sign that the status quo in adtech is changing fast. ?? Oracle’s alleged failure to provide transparent consumer data practices is the crux of this settlement. In the current regulatory climate, hidden data trails are no longer just risky—they’re a fast track to costly settlements and consumer backlash. ?? This settlement highlights an unprecedented level of enforcement targeting adtech’s reliance on tracking and third-party cookies. Regulators aren’t interested in warnings anymore; they’re pursuing hefty fines and settlements. ?? This reveals how vulnerable companies are when they lack direct relationships with consumers and rely on third-party data aggregators. Those leaning heavily on third-party sources for audience insights should brace for scrutiny. Digital advertising’s rules of engagement are shifting, and companies need to pivot fast Article link in the comments ??