Kepler

Séamus Brennan, our Director of Partnerships and Strategy for EMEA, recently appeared on The Drum's podcast to discuss the challenges and opportunities facing marketers in the rapidly changing world of TV and video advertising. In the episode, he offers valuable insights into why the shift to a digital-first approach is transforming the industry. Tune in for an in-depth exploration of connected TV advertising: https://hubs.ly/Q02Y_xnr0

We're thrilled to be one of the winners at The Drum awards in the Retail Media category for our work with Hasbro. The campaign leveraged Amazon's Prime Video ads to revitalize Peppa Pig’s brand preference among UK parents. Thanks to Daniel Fosh and Marco Bettini for their work on this campaign. View all the winners here: https://hubs.ly/Q02YKG0-0

"In the end, TV will break down its own silos, but we agency strategists need a new audience planning framework that unifies this changing medium based on how audiences engage with it, not on the old structures of TV trading." says Séamus Brennan, Our Director of Partnerships and Strategy in EMEA in this recent article in the Media Leader. Read the full article here: https://hubs.ly/Q02YKrdj0

From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV. Séamus Brennan, our Director of Partnerships and Strategy for EMEA, joined The Drum's podcast to discuss all things CTV. Here, he shares his insights and predictions for its future. Listen here for a deep dive into the world of connected TV advertising: https://hubs.ly/Q02YyTTr0

World Mental Health Day at Kepler was an exploration of Emotional Awareness & Regulation. Thank you to Dr. Kennette Thigpen Harris, LCSW for guiding us on a journey of personal growth and leaving us with actionable tips and strategies. At Kepler, we care about our team's mental health, today and every day. #KeplerWellness

Fun Fact - Data Strategy & Analytics Associate Director Emma Killian is the first person ever to be certified in Amazon Marketing Cloud! Get to know Emma in this week's Employee Spotlight.

Sponsorships, partnerships, and local events are bringing banking brands closer to their customers. Whether it’s helping a new grad save for the future or offering perks with new accounts, personalization is key. In The Drum, Kepler's Client Partner Maria-Luisa Morales Ostberg explores how banks are adapting to a new reality. https://hubs.ly/Q02Y82vj0

Who's the next B2B consumer? As Carolyn Martin Emond and Jourdan Gariepy tell the Digital Marketing for Financial Services Summit, Gen Z is who's transforming financial services marketing with demands for immediacy, authenticity, and personalization. As we prepare for a cookieless future, privacy-first, AI-driven strategies and short-form video content are now essential for brand relevance and engagement.

With fewer physical locations, banks are finding new ways to build relationships, foster trust, and support their communities. From partnering with local organizations to using data-driven insights, banks are creating digital connections that go beyond transactions. Kepler's Client Partner Maria-Luisa Morales Ostberg speaks to The Drum about how these brands are embracing digital community marketing to stay relevant. https://hubs.ly/Q02XKFwy0

Explore the evolving landscape of B2B consumers on November 8th, 2024 at the 11th Annual Digital Marketing for Financial Services Summit. Join our experts, Carolyn Martin Emond and Jourdan Gariepy, for a deep dive into revitalizing digital marketing strategies for financial services brands.