2D codes changing the world...
We are delighted to have hosted the first meeting in 2025 at our headquarters in Würzburg as one of the solution providers of GS1 and a member of the 2D expert group. Brand owners, retailers and solution providers have openly shared latest market approaches to drive forward the transition from the static 1D barcode to unique 2D codes as part of GS1 'Project Sunrise'.
2D codes offer a range of exciting benefits for the industry, including:
♻️ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆
2D codes provide consumers with detailed recycling information, supporting a circular economy and reducing waste throughout the supply chain.
🔗 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆
2D codes enhance product authentication, provide detailed information on ingredient origins, and increase supply chain transparency, ultimately building consumer trust.
💬 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗦𝗮𝗳𝗲𝘁𝘆
2D codes protect brand integrity by helping to prevent the sale of expired or recalled products and combat counterfeiting.
🛡️ 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
2D codes provide access to brand-authorized information, promotions, and recipes, offering new ways for consumers to interact with brands. They also help brands comply with new market regulations (e.g. Digital Product Passport).
In addition to the project related topics, we were able to give the participants a comprehensive insight into our broad portfolio based on a 360° packaging workflow scenario. From digital printing presses and marking systems to connected packaging – we are able to provide a wide range of solutions to support brands and retailers in the implementation of this project.
A big thank to GS1, GS1 Germany GmbH, all the speakers and participants, Koenig & Bauer DIGITAL, Koenig & Bauer Coding, Koenig & Bauer Digital & Webfed, Christoph Müller, Thomas Vollmuth, Oliver Baar, Florian Stark – for this special event and inspiring insights into the future of packaging.
#koenigandbauer #GS1 #ProjectSunrise #innovation #printingindustry #packaging #digitalisation #markingandcoding