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??? Just shared some real talk on the Marketing for Designers podcast! Here's the deal: if your interior design business is relying solely on social media, you're building on shifting sand. One algorithm change and poof – visibility vanishes! I explained why email marketing is your secret weapon (and no, it's not outdated). It's the only audience you truly OWN. My favorite tip from the episode? Stop saying "Join my newsletter" (seriously, no one wants more email). Instead, tell people what's in it for THEM. Listen now to get all 5 of my non-salesy ways to build an email list that actually brings in design clients: https://lnkd.in/egE9bRaX? #InteriorDesignMarketing #EmailTips

?? Ever feel like your AI-written content sounds like it came from... well, AI? You're not alone! In this quick episode, I'm answering the top 3 AI questions I get asked ALL the time: ? How to make AI content that actually sounds like YOU ? What to do when ChatGPT ghosts you mid-prompt (hint: you shouldn't wait 2 weeks!) ? My favorite tool for creating presentations without spending hours on design I share exactly how I create my 6 different AI voice prompts (yes, I have different ones for different platforms!) and the step-by-step process I use to create presentations in a fraction of the time. If you're using AI for marketing but feel like something's missing, this episode is for you! Listen wherever you get your podcasts or watch on YouTube - and let me know which tip helps you the most! YouTube link is in the comments. #ImperfectMarketing #AIMarketing #ContentCreation

?? Ever wonder if Chamber memberships are really worth it for your business? In my latest episode, I sat down with Sheila from the Troy Chamber of Commerce to spill the tea on what REALLY happens inside local chambers (and why in-person networking is making a massive comeback!) Fun fact: When I first joined the Chamber 11 years ago, I had no idea what I was going to do with my membership. Now? It's been the foundation for so many of my relationships! We chat about: - The surprising post-pandemic networking trends - How to make the most of your first Chamber event (even if you're an introvert!) - Why those casual conversations about shoes might lead to your next big opportunity Listen to this episode wherever you get your podcasts or catch the full video version on YouTube. Trust me, if you're looking to grow your local business connections, you won't want to miss this one! Let me know in the comments: Are you a Chamber member? What's been your experience?

Live demos seem great… until they aren’t. Live demos sound like a great way to showcase your product or process. But in reality? They’re one of the riskiest things you can do in a presentation. Here’s why: 1?? Tech is unpredictable. Platforms go down, Wi-Fi drops, software glitches—if something can go wrong, it will at the worst possible moment. 2?? It disrupts your flow. A smooth, engaging talk keeps attention high. A failed demo? That’s an instant engagement killer. 3?? It puts your credibility on the line. If your demo fails, it’s not just frustrating—it can make your audience question your expertise. Better Alternatives Instead of relying on a live demo, I recommend: ? Pre-recorded walkthroughs – Guarantees a polished, predictable experience. ? Screenshots and GIFs – Quick, effective, and immune to tech hiccups. ? Story-driven explanations – A compelling narrative can be just as powerful. At the end of the day, a presentation isn’t about showing off—it’s about delivering value. And the best way to do that? Remove anything that could derail your impact. Have you ever had a live demo fail in front of an audience? #BusinessTips #PublicSpeaking #PresentationSkills #TechFails #ProfessionalSpeaking

Had an incredible time on the Attract Your Ideal Clients podcast sharing how AI can be your creative partner, not your replacement... The world doesn't need more content. It needs insights, context, and real solutions to complex problems. When Marcus and I sat down to discuss AI in content creation, we both agreed on this fundamental truth: AI works best when it enhances your expertise rather than attempts to replace it. Think about it: - Your unique experiences can't be replicated by AI - Your industry knowledge has nuance AI doesn't understand - Your creative perspective is what makes your solutions valuable I've found that when experts use AI as a tool—not a replacement—they actually create MORE authentic content because they spend less time on the mechanics and more time refining their insights. What if instead of fearing AI, you viewed it as your personal assistant that helps organize thoughts, explore different angles, and polish your communication? The most powerful combination isn't AI alone—it's AI plus YOUR expertise, YOUR experience, and YOUR unique perspective. Have you tried using AI as a creative partner rather than outsourcing your thinking? What's worked for you? Check out our full conversation #AIForExperts #ContentCreation #ThoughtLeadership #ExpertBranding #DigitalCommunication Would you like me to make any adjustments to this post?RetryClaude can make mistakes. Please double-check responses.

Ever wonder why your press releases aren't getting picked up? My guest Mickie Kennedy blew my mind with his insights on what REALLY gets media attention (hint: it's not your new HR hire!) This episode is pure gold if you're trying to get media coverage. We dive into why storytelling matters more than features, how to use AI strategically for press releases, and the ONE type of release that Mickie says generates media coverage every single time. Plus, Mickie shares his journey from aspiring poet to PR expert, including a fascinating story about 1-900 numbers that landed coverage in The Economist and Wall Street Journal! Listen now wherever you get your podcasts or watch on YouTube to discover: The 3% of press releases that actually work Why being small is your PR superpower How to craft quotes journalists can't resist A step-by-step approach to using AI effectively Stop wasting time on press releases that go nowhere. Tune in to transform your PR strategy! #ImperfectMarketing #PR #SmallBusiness #Marketing #PublicRelations #BusinessGrowth

Are you living someone else's life? ?? One of the most powerful things Wendy Gunn shared with me started with her copying her friends' lives and comparing herself to others. Then, everything changed with a cancer diagnosis that became her wake-up call to live HER life. What happened next? She: ? Lost 100 pounds ? Built a thriving business after 60 ? Grew an email list to 12,000+ subscribers ? Found her true purpose This conversation will make you think differently about your own journey and purpose. Watch now: https://lnkd.in/ekEiEEGR or listen wherever you get your podcasts!

?? Feeling overwhelmed by all the AI tools out there? I get it - my software budget cringes every time I see a new one! In this week's episode of Imperfect Marketing, I'm breaking down the three AI tools I use most often (and why I choose each one for different tasks). Plus, I'm sharing how I save 2-3 hours EVERY DAY on writing by using these tools the right way. No more jumping from tool to tool hoping to find "the best one." Instead, I'll show you exactly how to choose the right AI tool for YOUR specific needs. Want to stop wasting time testing every new AI tool that comes along? Listen now wherever you get your podcasts or watch on YouTube!

? Raise your hand if you've ever hit "send" on an important email and immediately found a typo... On this episode of Imperfect Marketing, I'm joined by Jon Clemence who shares why good editing isn't just about perfect grammar – it's about giving your content the best chance to connect with your audience. Fun fact: Jon was the guy in college who edited papers for fun (his words, not mine! ??). Now he helps business owners polish their content so they can hit 'publish' with confidence. We discuss: Why a $20 dictionary might be your best business investment How AI fits into content creation (and when it doesn't) A genius trick for catching errors you'd normally miss The environmental impact of digital content (this surprised me!) Ready to make your content shine? Listen wherever you get your podcasts or watch on YouTube! https://lnkd.in/enYjchuh What's your biggest content editing challenge? Drop it in the comments ??

Anti-Valentine’s Day is trending. Are you ready to join in?? Not everything this week has to be about love, hearts, and Cupid.? While I love a good Valentine’s Day message (and appreciate each of you who follows me), I also know there’s power in flipping the script.? Why not try something different?? Who needs Cupid when you have… *you?*? → Treat yourself. (You deserve it!)? → Celebrate your wins.? → Indulge in something that makes you happy.? The truth is, Anti-Valentine’s Day isn’t about being bitter—it’s about embracing self-appreciation.? And, honestly? It’s a trend that’s gained *serious* traction over the past few years.? I’m curious to see all the creative spins on this today. But more importantly, I hope it inspires you to focus on YOU.? Because here’s the thing: You are your BEST Valentine.? What’s one thing you’re doing to treat yourself today? ??