We're excited to share that Kendra Scott is the winner of the Glossy Fashion and Luxury Award 2024 - Best Experiential Marketing Activation, for our "Hey Elisa! An Icon Goes on Tour” campaign! This campaign was a first-of-its-kind event for the brand, and it successfully engaged our college demographic in an immersive, creative, and approachable way while breathing new life into one of our most iconic styles. — "For Best Experiential Marketing Activation, Kendra Scott’s “Hey, Elisa! An Icon Goes on Tour” campaign secured the win by bringing its iconic Elisa necklace directly to Gen-Z students across college campuses. The jewelry brand combined experiential and digital engagement by launching the tour with its first augmented reality feature, showcasing the necklace suspended from the Scottish Rite dormitory at the University of Texas. Each campus activation featured experiences like interactive AR and exclusive pop-ups, drawing hundreds of eager students. With over six million video views and a 162% increase in social followers, the campaign resonated deeply, converting 40% of participants into new customers, reinforcing Kendra Scott’s leadership in experiential marketing," - Glossy Awards. Check out the full feature and list of winners here: https://bit.ly/3Of7n57
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