Kelley Blue Book

Missed the Cox Automotive webinar on Automotive News? No worries! Catch it on-demand now! Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive Inc., shares key insights from the 15th Annual Car Buyer Journey Study, featuring exclusive data from Kelley Blue Book. Discover the latest consumer behavior trends and learn how to use these insights to boost satisfaction and drive growth. Vanessa provides detailed explanations and practical examples to help you implement effective strategies for today's car buyers. Don't miss out on this opportunity to stay ahead in the car-buying journey! Watch the webinar now and transform your approach to the car-buying process. https://bit.ly/420IcKe

Micah Tindor and Patrick A Janes, have joined forces on vAuto by Cox Automotive latest podcast to explore the intricacies of the appraisal process. They reveal common variances and customer disconnects that can lead to missed opportunities in vehicle acquisition or mispricing. Tune in to gain valuable insights on pinpointing the steps where the "right" money often goes astray and understanding the specific expectations customers bring to each appraisal. Don't miss out—check out the podcast and elevate your appraisal process today! https://bit.ly/4irXVcl

We're excited to announce that Kelley Blue Book will be featured on the AIS & NRC Mainstage! Join us on Wednesday, April 9th, right after breakfast, for an insightful keynote panel. https://bit.ly/3RcsPcr Panelists: - Jade Terreberry, Senior Director of Strategic Planning at Autotrader US and Kelley Blue Book - Micah Tindor, Senior Director of Strategic Planning at Kelley Blue Book's Instant Cash Offer - Noah Lee, Director of Multi Solution Product Consulting at Cox Automotive Inc. In this session, you'll learn how to capture more eyes, more sales, and ultimately more market share by understanding what to do from click to close. We'll cover: - Driving a personalized, connected, and seamless omnichannel shopping experience - The five key steps: Click, Find, Follow, Drive, and Close - Real-life examples of how to digitally bring your brand and marketing to life Don't miss this example-packed keynote at the AIS & NRC conference from April 8th to 10th in Cary, NC. We can't wait to see you there!

Happy St. Patrick's Day from Kelley Blue Book? Instant Cash Offer! We're revving up the celebration with a touch of green and a lot of luck! May your day be filled with smooth rides and green lights all the way.

Take a second to think about how you appraise customers’ vehicles. Ask yourself: - Do I have a repeatable process in place? - Are my appraisers consistent? - What differences are there in how we assess and capture a vehicle’s condition? Inconsistencies in your appraisal process can damage your customer relationships and lose you acquisition opportunities, negatively impacting your bottom line. Let’s find you a better way. Swipe to see how combining Kelley Blue Book? Instant Cash Offer and vAuto gives you a consistent appraisal process that leads to more inventory wins with greater potential for profit. For more details on how to get it done, read the full blog now: https://cox.auto/uiabu

Did you know that new-car buyers are more engaged than ever? Our latest Car Buyer Journey Study, celebrating its 15th anniversary, reveals that buyers are dedicating more time to research, especially exploring vehicle features. Find out how buyer satisfaction has reached an all-time high and what this means for your marketing strategies. https://bit.ly/3DbZn3d

You don’t win every acquisition opportunity customers bring in. So, what happened with the ones that got away? Those losses can actually give you key insights into how to strengthen your acquisition strategy. How? Swipe to see two ways you can benefit from knowing where you didn’t win. It’s a simple filter within Kelley Blue Book? Instant Cash Offer that can be used to your strategic advantage. Want to see what other Instant Cash Offer features can have a big impact on your acquisitions? Get a personalized demonstration now: https://cox.auto/uh8kr

Join the exclusive Cox Automotive Inc. webinar tomorrow, March 5th to gain actionable strategies for dealers to improve customer satisfaction and drive more sales and service opportunities. Don't miss out on expert tips and insights! Register now: https://bit.ly/41JMOWk

Join Jade Terreberry for an insightful episode of UnJaded featuring Micah Tindor , Senior Director of Strategic Planning at Kelley Blue Book Instant Cash Offer. Micah dives deep into the importance of consistent appraisals, evolving consumer expectations in the automotive industry, and the latest trends in EV adoption and battery health scores. Discover actionable steps on how dealers can enhance their appraisal processes, build trust with consumers, and leverage new technologies to drive profitability. Don't miss out on this valuable discussion! https://bit.ly/3Xo9R6j

What if there was a simple way to increase your offer volume and acquire more high-quality used inventory? Great news—there is. Kelley Blue Book? Instant Cash Offer dealers can take advantage of interactive banners that drive trade-in interest directly on their websites. Download the one-sheet now to learn all about this valuable feature: https://cox.auto/uh2uF