Keen Decision Systems

Loved joining the Vuja Dé Digital team to discuss Marketing Mix Modeling, the current environment with agencies, and Keen Decision Systems Give it a listen below!

Keen is going to #Amazon unBoxed! ? Bradley Keefer and Jesse Math will be attending unBoxed and would love to meet to talk about how Keen can support your Amazon advertising strategy and help you make data-driven marketing investment decisions. ? Book a time here: ? ?? https://lnkd.in/eRdGjfdt ? #unBoxed #amazonads #unBoxed2024

Are you ready to unlock your marketing team's growth potential with data-driven marketing strategies? Join us for the "Measuring for Impact: Unlocking Growth with AI-Powered Full Funnel Planning and Optimization" webinar on Thursday, October 10th at 11 AM PT / 2 PM EST. Why should you attend? ?? Get Clarity on Click and Touch-Based Attribution: As reliance on traditional click and touch-based attribution fades, discover why new methodologies are essential for accurate reporting and performance optimization. ?? Master Incrementality Testing: Learn how to leverage #incrementality testing to understand the true impact of your marketing efforts and enhance your strategy effectively. ?? Harness Marketing Data Triangulation: Gain insights into how triangulating various data points can refine your approach and guide better decision-making. ?? Optimize Performance with AI and Data: Unlock the potential of AI-powered tools to streamline your full funnel planning and #optimization, ensuring you stay ahead in today's competitive landscape. ? Hosted by industry leaders Jesse Math from Keen Decision Systems, and Andrew Richardson from New Engen, Inc.. This webinar is your opportunity to gain actionable knowledge that will transform your marketing strategies. Reserve your spot today! ? ?? Register here: https://lnkd.in/eMN4xEiK ? #MarketingOptimization #DataDrivenMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy

In this week's episode, we dive into the transformative power of AI-driven marketing insights with Beatrice Bronner Ellington of Keen Decision Systems. Beatrice shares how both emerging brands and agencies are optimizing marketing budgets, driving long-term brand equity, and uncovering growth opportunities that might otherwise go unnoticed. We explore the integration of AI, predictive analytics, and Bayesian regression models in forecasting marketing efforts and tying spend directly to business outcomes. Enjoy this week's episode! #mediamixmodeling #marketingmixmodeling #predictiveanalytics #performancebasedadvertising

There is a better way to measure #marketing and make data-driven decisions. Learn how Keen Decision Systems and TapClicks are changing the game for companies like Beekeeper's Naturals. ????https://bit.ly/3XuNStG #datacollection #marketingmeasurement #marketingmix #dataanalytics #marketingdecisions

As we move beyond traditional click and touch-based attribution, the question is: what’s next? ????♀? How do you continue optimizing performance and reporting on results amidst a changing measurement environment? ?? ?? That's where we come in! Join us for our upcoming webinar: "Measuring for Impact: Unlock Growth with AI-Powered, Data-Driven Full Funnel Planning and Optimization." Andrew Richardson, our SVP of Advanced Analytics & Measurement at New Engen, and Jesse Math, VP of Strategic Partnerships at Keen Decision Systems, will dive into the future of marketing measurement. ?? What you’ll learn: ? Why traditional click/touch-based attribution isn’t cutting it anymore ? Practical tips for triangulating your marketing data ? Strategies to enhance your reporting and performance optimization ? Incrementality testing, multi-touch attribution (MTA), and marketing mix modeling (MMM) explained ?? When: Thursday, October 10th at 11 AM PT / 2 PM ET ?? Secure your spot and RSVP via the link in the comments below. Don’t miss your chance to cut through the noise and gain confidence in your marketing strategies in this LIVE webinar. #MarketingAttribution #Incrementality #MarketingPerformance #MarketingMixModeling #CMOLeadership #GrowthMarketing

As a marketer, are you using multiple execution, data, decision and analysis tools to do your job effectively? Keen is excited to introduce our integration and technology partners that allow our customers to get powerful, trustworthy insights from Keen's marketing mix platform that integrate with your martech stack.????? Systems include ad platforms, data sources and more!?? Want to learn more? Explore Keen's integrations here:???? https://bit.ly/3ZO21oH #martech #marketingmix #marketinganalytics #marketingplanning #marketingdata

Dive into our "What is Incrementality in Marketing?" blog and discover: - What incrementality is and why it’s crucial - How to measure incremental impact accurately - Real-world examples and strategies to apply incrementality in your campaigns This blog will not only help you optimize your marketing strategies but also ensure you’re driving real value and growth. Don't miss out on the opportunity to stay ahead in the competitive marketing landscape. ?? Check out the full blog here: https://bit.ly/4eCyqCU #MarketingStrategy #Incrementality #DigitalMarketing #MarketingInsights #DataDrivenMarketing

Keen Decision Systems is excited to sponsor Path to Purchase Institute's Live & Expo. Keen's CRO, Bradley Keefer,?will be leading the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi, Athletic Brewing Co. and Wpromote on Tuesday, November 13th. ? Learn more about the event and register here:? https://lnkd.in/e_BjgH29 ? #marketingmix #CPGmarketing #CMO #retail #ecommerce

Keen understands that the job of a marketer is more difficult than ever. Between the launch of new digital channels and the explosion of retail media, it is harder than ever to decide where and when to spend your budget and to tie your investments to revenue. We can help you: ??Forecast ?Optimize ??Analyze the impact of your marketing across ALL channels Keen's clients see an average 25% increase in incremental revenue in the first year. Ready to learn more? Book a demo today! ?? https://bit.ly/3MXFdLt