Keen Decision Systems

Did you know 48% of marketers struggle to show campaign value? Here are some essential strategies to boost your marketing impact: ?? Understand Marketing ROI: It’s not about impressions; it's about the dollars your campaign brings in. ?? Predictive Insights: Move beyond intuition with advanced forecasting. Use scenario-based planning and predictive modeling to anticipate trends and allocate resources effectively. ?? Maximize Marketing Spend: Focus on high-performing channels. Conduct A/B testing to find the best strategies. ?? Visual Storytelling: When presenting to executives, use clear visuals to highlight how marketing drives financial outcomes. Uncover how to link marketing efforts to financial outcomes effectively! Check out the Keen blog to learn more: https://bit.ly/4fiSCdz #MarketingROI #PredictiveAnalytics #AdvertisingStrategy #MarketingMix

Challenger brands face the unique obstacle of maximizing impact with limited resources. Smaller marketing budgets and team sizes require brands to be strategic, creative and agile to compete with larger brands. Keen's Challenger Brand guide shares: ??Triangulation spending strategies to maximize your investments ??Tips for how to use data-driven insights to outpace the giants ??Insights for connecting effectively with consumers Check it out here: ?? https://bit.ly/3YSvjAe #CPGMarketing #ChallengerBrands #MarketingStrategy #MarketingMix

Keen Decision Systems is proud to share the results of the Gartner Magic Quadrant Analysis for Marketing Mix Modeling (#MMM) Solutions, which commended Keen for its innovation, onboarding process, and SaaS approach to MMM that allows users to optimize their full marketing budget through insights on the short- and long-term effects of marketing investments. ? According to Greg Dolan, Keen's Co-Founder and CEO,?“We believe the future of marketing mix modeling is software-led, and our product offerings reflect that.?While the rest of the market continues to invest in service-first offerings, we’re following a path that will help us succeed long-term. By delivering actionable insights to our clients through a SaaS-first approach to MMM, we’re standing out from our competitors and giving them the transparency that they’ve long desired." ? To read the full announcement, go to: ? https://lnkd.in/eTUnQ5TP ? #MarketingMixModeling #BusinessGrowth #Innovation #CPGmarketing #MarketingAnalytics

?? Marketing Measurement Made Modern with Keen In a world where marketers are under constant pressure to measure performance and prove ROI, traditional methods like MMM (Marketing Mix Modeling) have often fallen short—too slow, too static, too outdated. That's why Keen Decision Systems is redefining the game. ? Speed Matters: Traditional MMMs can take months to implement, but Keen's real-time platform builds fully customized models in seconds. This means no more waiting—get actionable insights and start optimizing your marketing investments now. ? Beyond Basics: Our Bayesian approach enables Keen to integrate data from lift studies, MTA (Multi-Touch Attribution), and other research, triangulating insights to inform priors and create a holistic, robust understanding of performance. Say goodbye to data silos and hello to smarter, more informed decision-making. ? No Cookies? No Problem! ?? Keen uses a multiplicative econometric approach to model the interaction effects between channels and the customer’s buying journey. This means we don’t rely on cookies or identity-based tracking. Instead, we uncover how every channel influences each other—and the final sale. ?? As highlighted in this recent article from eMarketer (https://lnkd.in/e759pHpz), modern marketers need tools that are not only accurate but adaptive to today’s privacy-first environment. With Keen, your marketing can thrive without compromising speed, precision, or privacy. It’s time to transform MMM from a retrospective exercise into a forward-looking, decision-making powerhouse. Ready to unlock the full potential of your media investments? #MarketingAnalytics #MMM #MediaOptimization #BayesianModeling #MarketingEfficiency

There is lots of talk in the industry about ads coming to Meta's Threads.?Are you considering adding this new ad platform to your mix?? ? Justin Jefferson, Director of Analytics at Keen, recently told Media Daily News, "Since Threads doesn't offer much of a new user base for advertisers, I don't see the introduction of ads on the platform leading to a significant shift in share of ad spending.” ? Read the full article to learn more: ? https://lnkd.in/es9iZzTv ? #adspend #marketinganalytics #marketingmix #CPGmarketing

The growth of Retail Media Networks (#RMNs) has exploded and has created more fragmentation and complexity to the planning process for marketers. If you are looking for a resource to help guide your RMN strategy, then check out our eBook to learn why scenario planning and advanced analytics is necessary to make data-driven decisions to help maximize your investments in this space. https://bit.ly/4hOj4gE #retailmedia #dataanalytics #scenarioplanning #marketingmix #marketingstrategy

Why ROAS Isn’t Enough—And Why It’s OK If You Hate Math I get it—marketing isn’t finance, and for many marketers, math isn’t the most exciting part of the job. ROAS feels simple. It gives you a quick number to show your campaigns are "working." But here’s the problem: ROAS lies. It only tells part of the story. It says nothing about whether your campaigns are profitable, sustainable, or driving long-term value. And when you don’t have answers to these questions, your CFO starts to question whether marketing is worth the investment. Here’s the truth: you don’t have to be a financial wizard to tell a better story. Metrics like Net Present Value (NPV) might sound intimidating, but they’re just a way of answering the questions your CFO is already asking: Are we making money on this campaign? What’s the long-term impact of our spend? If you’ve ever felt the sting of a budget cut, it’s not because your work doesn’t matter—it’s because you’re not showing it in terms the business understands. Tomorrow, I’ll share a practical example of how NPV changes the narrative. For now, ask yourself: Are you hiding behind ROAS because it’s easier, or are you ready to show your true impact?

Marketing can be overwhelming. With so much data, it’s hard to know if your investments are truly driving growth. According to Search Engine Land, "Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize marketing strategies, allocate budgets effectively and achieve measurable results in 2025 and beyond." ? Keen Decision Systems' marketing mix solution helps brands make informed, data-driven decisions, predict future success, and optimize marketing spend for maximum impact. ? If you are ready to learn how Keen's marketing mix solution can help YOU achieve your 2025 growth goals, schedule a demo today! ? ? keends.com/demo ? #marketingmix #marketingstrategy #growthgoals #CPGmarketing #2025goals ?

Keen Decision Systems is thrilled to welcome Robert O'Doherty to the team as our new Head of Marketing!?We know Rob will do an amazing job leading the team and helping us achieve our 2025 goals. ?? Welcome to the team, Rob! Want to learn more about Keen??Go to?https://keends.com/about/?to learn more. ? #Keenonculture #newhire #companyculture ?

ROAS Is Killing Your Marketing Budget Let’s have an honest conversation: Your obsession with ROAS is why your budgets keep getting cut. ROAS might make you feel good in the short term, but here’s the hard truth: more often than not, it’s financially meaningless. It doesn’t account for profit. It ignores the lifetime value of your campaigns. And it often makes your CFO think marketing is a cost center, not a growth driver. If your campaigns aren’t profitable—and most high-ROAS campaigns aren’t—then your CFO is right to cut your budget. You’re equipping them with the proof they need: marketing isn’t delivering real value. If you want to stop this cycle, you need to stop chasing vanity metrics and start focusing on what really matters: profitability and long-term impact. Tomorrow, I’ll share the math and an example that proves this point. But for now, ask yourself: Are your campaigns truly profitable? Do you know their multi-year impact? Or are you just clinging to ROAS because it’s easy? It’s time to rethink how we measure success. Your CFO isn’t the enemy—they’re just reacting to the numbers you’ve been giving them. Let’s do better. See you tomorrow.