KathodeRay Media, Inc.

It’s Winning Women Wednesday! This month we are proud to highlight Jennifer Barnett, owner of Dry A.F. Craft Beverage Shop in Schoharie. Jennifer was a hairstylist for 24 years prior to opening her beverage shop and brought her salon clientele to her small building at 283 Main Street Schoharie in 2019. Jennifer was diagnosed with Multiple Sclerosis in 2021 and knew she needed to turn her Main Street location into a different, less physically demanding job and bring additional retail to Schoharie's quaint business strip. Jennifer found that alcohol made her symptoms worse and discovered there weren’t many options in the area for NA beverages. Thus, Dry A.F. was born. Today the shop carries a variety of NA beverages from small, women, and minority-owned businesses including alcohol free wine, beer, mock spirits, hemp, herbal and mushroom-infused beverages and even farm-crafted sodas for kids. When not running her business or working her other two jobs, Jennifer enjoys spending time with her dogs, gardening and kayaking. She also serves on Schoharie’s Comprehensive Plan Committee, helping to shape the future of the community and volunteers for the village food pantry on Saturday mornings. In the future, Jennifer hopes to expand her business hours and plans to open a second location in Schenectady. KathodeRay is amazed by how Jennifer did not let MS define her and used her lived experience to make a meaningful contribution to the Schoharie business community!

Triple Cheers! 🍀 💍 🎂 Today, we wish our EVP Mark Gustavson all the best as he celebrates not just one but three special occasions—his birthday, wedding anniversary, and St. Patrick’s Day! A man of many talents, Mark is a marketing mastermind, historian, musician, and storyteller. Whether crafting strategic campaigns, mentoring young artists, or championing businesses in the Hudson Valley, Mark's passion shines through in all he does. Beyond his professional expertise, Mark is also a poet at heart. Each year, he penned a beautiful sonnet for his wife, capturing the essence of love and time. In that spirit, here’s a little poem just for him: Ideas take flight, love, luck, and wisdom align, cake, rings, and green shine. Happy Birthday, Happy Anniversary, and Happy St. Patrick’s Day, Mark! Snyder Group, Inc. #HappyBirthday #KathodeRay #DigitalStrategy #EVP

It’s Winning Women Wednesday! This month we are proud to highlight local author, columnist and fitness instructor, Pat Larsen. For the past 14 years, Pat has been teaching fitness classes for seniors. She also organizes educational programs for seniors with her Aging with Grace group. In 2024, Pat was named one of Capital Region Independent Media’s Top 5IVE Change Makers in the women category. In her spare time, Pat enjoys spending time with her children and grandchildren, hiking, biking, baking, swimming and gardening. In 2025, Pat will be publishing her second book. She plans to continue to expand her Aging with Grace programming throughout the county and collaborating with senior facilities. KathodeRay commends Pat for creating a welcoming community that helps connect seniors with resources! #WinningWomen

It’s Winning Women Wednesday! This month we are proud to highlight Kenna Côté, owner of Mineral Springs Soap. 11 years ago, Kenna decided to take her hobby of soap making to the next level. Her company, Modern Soapmaking LLC, offers educational resources and consulting to aspiring soap makers, while the retail side of the business manufactures and sells soap at the Mineral Springs Soap shop in Cobleskill. Kenna appreciates the work the Schoharie Economic Enterprise Corporation (SEEC) does to support the local business community, and the mentorship of Donna Maria, owner of the Indie Business Network. In addition to owning her own business, Kenna enjoys gardening and raising house plants. In the future, she would like to have a warehouse for manufacturing soap and 20-30 employees from the local community. KathodeRay commends Kendra Cote for turning her passion into a successful business! #WinningWomen

This is such a fun annual project, and it's always a pleasure to work with Jon Meredith and his students! Keep an eye out for these up-and-coming recording professionals. https://lnkd.in/eyc6CtQ3

It’s Winning Women Wednesday! This month we are proud to highlight Michelle Rivera, owner of Love Shine Tea. An avid community builder, Michelle sees Love Shine Tea as a welcoming and inclusive place for people to gather.  In addition to teas from around the globe, the shop also has baked goods, snacks and products from local businesses. Love Shine Tea recently received the Schoharie County Chamber of Commerce’s People’s Choice Award. Michelle appreciates all the work the Chamber and the Schoharie Economic Enterprise Corporation do to support the local business community. In addition to owning her own business, Michelle is also a mom and amateur herbalist who enjoys hiking, camping and photography. In the future, she would like to build Love Shine Tea into a national brand. KathodeRay commends Michelle for taking such an active role in the Schoharie business community! #winningwomen

We will be closed Monday, November 11, for Veterans Day. Please join us in thanking all those who have served.

It’s Winning Women Wednesday! This month we are proud to highlight Joan Wissert, owner of Middleburgh Mercantile. As an artisan herself, Joan understands how difficult it is to constantly be loading up the car with goods and taking them to markets. After relocating from Western New York to Middleburgh, she noticed a void in the area of shops catering to local artisans. Her dream for Middleburgh Mercantile was to have a permanent location where local artisans could sell their goods. Soon customers will be able to order products online, with the help of a Digital Marketing Grant from Schoharie Economic Enterprise Corporation (SEEC). In addition to running her business, Joan is active in the local Rotary club, as well as designing and promoting Shop Local initiatives. She also enjoys repurposing items in her spare time. In the future, Joan wants to continue to offer high quality locally made goods at fair prices. KathodeRay commends Joan for making her dream into a reality! #winningwomen

We hope you enjoy your Labor Day weekend - KathodeRay will be closed Monday, September 2. See you Tuesday!

It’s Winning Women Wednesday! This month we are proud to highlight Lisa Tenneson, owner of Four Star Realty Group, Inc. Lisa’s dream of working in Real Estate began with her love for homes, design, and connecting with people. Just two weeks after graduating high school, she went to Real Estate school and loved it. Life took her in a different direction at first though, with a corporate job, but even then she was passionate about running her own business. She always had a side businesses, including at one point a traveling petting zoo. Traveling back and forth between New Jersey and New York, Lisa decided to get her NY Real Estate License and started building her Real Estate clientele. This was the start of her path to owning Four Star Realty Group. Lisa’s love for her community drives her to serve a large area in NY, and she's currently expanding her entrepreneurial spirit by opening a soda shop, Forget Me Not Pop Shop, next to her office. Despite the challenges Lisa faced during Hurricane Irene when both her home and office were destroyed by the flooding, her resilience and compassion have shaped her into successful women she is today. When she sees a need in the community, she seeks to fill it - she hopes her soda shop will become a fun place for kids to hang out, and enjoys mentoring new realtors. In her spare time, Lisa also enjoys hiking, biking, snowshoeing, and cross-country skiing with her spouse. Lisa loves to see people grow and be successful in her community and loves that the Middleburgh Branch Rotary Club in Schoharie County does so much for the community and people. KathodeRay applauds Lisa Tenneson for being so positive and upbeat and her resilience she has for her community and the people in her community. #winningwomen