Katalys

We're thrilled to share that Katalys has made the Inc. 5000 list for the second year in a row! This achievement reflects our commitment to innovation and the incredible efforts of our team. ?? Curious to learn more about our journey and what drives our success? Head over to our latest blog post for the full story. ?? - https://lnkd.in/gT6zqhMt #Katalys #Inc5000 #Innovation #CommerceMedia #TechStartup #Growth

#AI is transforming how we shop, from personalized recommendations to one-click checkouts. With emerging AI tools that aim to streamline shopping while empowering merchants, a new standard is being set for efficiency and convenience. Catch up on the latest in this week's edition of Katalys Connect! ?? #KatalysInsights: Learn how advertisers can access exclusive holiday placements with top publishers on Katalys Marketplace. ?? #Monetization: Discover how publishers are leveraging AI tools, performance marketing strategies, and content licensing deals to unlock new revenue streams and drive ad growth. ?? #Growth: Explore how Perplexity, TikTok, and Meta are creating innovative ad opportunities, from AI-driven creative tools to unique audience targeting and fresh ad channels. ?? #TheFutureofCommerce: Uncover how TikTok, Amazon, and Perplexity are transforming e-commerce with shoppable content, budget-friendly platforms, and AI-powered shopping tools.

Mobile is projected to drive 53% of holiday sales - is your holiday strategy ready? As mobile shopping soars, brands are optimizing every step – from faster checkouts to scroll-stopping social ads – to capture distracted holiday shoppers. This season, it's all about a seamless, mobile-first experience that converts. Catch this and more in today's edition of Katalys Connect! #Monetization: Explore how AI-driven news apps, subscription models, and careful use of Google Discover are impacting publisher revenue strategies for sustainable growth. #Growth: Discover how mobile-first optimization, privacy-compliant targeting, and TikTok’s innovative ad tools are helping brands capture attention and boost conversions. #FutureofCommerce: Explore how AI-enhanced product visuals, predictions of e-commerce trends, and advancements for faster delivery methods are defining the next wave of innovation in the digital commerce space.

With the holiday season right around the corner, players across the industry are making strategic shifts post-election to capture consumer attention and maximize impact. Wrap up your week with the new edition of Katalys Connect and catch up on the latest! ?? #Monetization: Discover how publishers are responding to the FTC’s new “Click to Cancel” rule, new findings on AI’s use of premium publishers’ data, and DPG Media’s example of breaking from Google’s ad ecosystem. ?? #Growth: See how brands and agencies adjusted ad strategies amid election uncertainty, Microsoft’s Copilot ad tools, and United Airlines’ proposed upgrades to its data-driven ad network. ?? #TheFutureofCommerce: Discover how TikTok and Amazon are taking an interactive approach to holiday shopping, while Perplexity steps up to challenge Amazon with AI-driven e-commerce.

Online shoppers crave personalized experiences, but only 27% feel comfortable with brands using unsolicited data. With high-profile data breaches shaking trust, brands face a growing dilemma: how to personalize without overstepping privacy boundaries. Curious how brands are balancing this equation in the age of AI? Jump into this week's edition of Katalys Connect! ?? #Monetization: Explore Perplexity’s copyright clash, Google’s watermarking for AI content, and DMG’s brand investments as publishers seek new, ethical ways to monetize digital content. ?? #Growth: Uncover how brands are adapting to changing search trends, consumer ad fatigue, and the rise of ad-free options, prioritizing organic and personalized content to stay relevant. ?? #TheFutureofCommerce: Learn how commerce is evolving to meet transparency and engagement demands with the FTC’s new review rules, Google’s video shopping ads, and trust-focused personalization.

Google Shopping’s AI upgrades are set to transform how users shop while offering brands smarter targeting - but will these changes boost ad performance? Explore further in this week's edition of Katalys Connect! ?? #Monetization Catch up on the battle over AI content, YouTube’s new Shorts monetization rules, and how Microsoft’s Copilot is paying publishers while Google isn't. ?? #Growth Discover how SearchGPT leads AI referral traffic, brands tackle rising shipping fees, and TikTok proves its ads drive in-store sales. ?? #TheFutureofCommerce Dive into Google Shopping’s AI upgrades, pay-by-bank options shaking up checkouts, and OpenStore’s new AI customer support tool for Shopify brands.

With AI-powered SearchGPT on the horizon, publishers face a new challenge: while this tool promises to drive traffic, OpenAI won’t be sharing ad revenue with the publishers whose content fuels its results. What does this mean for the future of digital publishing and how can OpenAI win publishers over? Catch up on the latest in this week's edition of Katalys Connect! ?? #KatalysInsights: Explore Katalys Marketplace, a powerful new tool to connect brands with hundreds of curated opportunities from top partners. ?? #Monetization:?Discover how Substack’s push into new creator-driven content offers more control for influencers, OpenAI’s SearchGPT sparks debate over revenue sharing, and X shifts to engagement-based payouts for creators. ?? #Growth:?Understand why brands hesitate to fully adopt AI-generated holiday ads, Meta’s new tools for controlling ad comments, and how Adobe’s AI-powered GenStudio aims to streamline personalized ad creation. ?? #TheFutureofCommerce:?Look into how QVC merges live sports with shopping, TikTok and YouTube turn social commerce into impulse buying, and the influencer market shifts towards celebrities and larger creators

Virtual influencers are reshaping the marketing landscape—offering brands a way to engage without the unpredictability of human influencers. But are they building customer trust? Catch up on these insights and more in this week's Katalys Connect! ?? #Monetization: Explore how Google’s AI Overview is driving publisher traffic, Meta's revamped monetization program simplifies creator earnings, and Google faces growing pressure to level the ad tech playing field. ?? #Growth: Discover how iOS 18's support for rich text campaigns is transforming engagement, TikTok’s search ads are changing product discovery, and why advertisers may want to move beyond walled gardens during election season. ?? #TheFutureofCommerce: Dive into the rise of AI-powered virtual influencers, how AI is reshaping search ads for deeper engagement, and the generational differences driving 2024 holiday shopping strategies.

Google’s search results are evolving into Amazon-style category pages, giving shoppers instant access to product details, reviews, and prices—without ever leaving the search page. Curious how this update could impact your business? Dive into this week's edition of Katalys Connect! ?? #Monetization: Publishers unlock new revenue streams with Microsoft’s Copilot payouts while adapting to Snap’s redesign and Google’s evolving ad landscape for long-term success. ?? #Growth: Brands maximize ad performance with TikTok’s enhanced targeting while Google’s e-commerce shift demands new SEO tactics. ?? #TheFutureofCommerce: Online retailers capitalize on AI-driven voice tools and record holiday e-commerce growth projections while navigating supply chain challenges with proactive strategies.

Commerce video is rising, but are shoppers sold? This valuable ad format may carry risks for brands - but can also lead to big rewards. Dive into this and more in this week's edition of Katalys Connect! ?? #Monetization: Empower your content strategy as Cloudflare’s new AI tools help publishers protect their assets and a booming newsletter trend offers fresh opportunities for targeted revenue growth. ?? #Growth: Explore the challenges and opportunities in ad formats, from the growing pains of Meta’s ad platform to Amazon’s immersive brand experiences in Fortnite. ?? #TheFutureofCommerce: Discover how Amazon is integrating shoppable ads into TikTok, influencers are transforming digital couponing, and AI is revolutionizing product search and personalization for e-commerce.