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How to Win Amidst Amazon's Purge of Vendor Central Brands Amazon Vendor Central is going through another round of program terminations for brands doing less than $15 million in sales, ending POs by November 9, 2024. Five years ago, Amazon did the same thing for brands doing less than $5 million, and those that pivoted to Amazon’s Seller Central (3rd party marketplace) found instant success. Following Amazon’s push to grow the Grocery & Gourmet segment on Seller Central and Amazon Fresh, it was just a matter of time before they shifted brands to these alternate selling platforms. How can you win? Take a monumental step by transitioning your business to Seller Central. However, this is not the easiest task as Amazon puts all the responsibility on “you” as the seller to own every aspect of your business. Luckily, JOH and our eCommerce division, KartSmartr, have navigated these waters for the past six years with great success for CPG brands. If your Vendor Central account received this termination notification, or if you would like to proactively learn more about a contingency plan, please reach out and connect with our team to learn more!