KARLA OTTO

London has long been a beacon of creativity where new talents take center stage. And while some established names were missing from the official calendar, a fresh wave of designers – paired with strategic buzzy moments – infused #LondoFashion Week with new energy, driving its continued growth. With clever casting on the runway and on the FROW, LFW reached $24.2 million in Earned Media Value (EMV), according to Lefty data – a 16% increase season-on-season.?? What were the moments that bolstered this growth? And who are the names to know? Find out in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from KARLA OTTO.?

Despite major names missing from the official calendar and some key celebrities swept away to New Orleans for the Super Bowl, #NYFW defied expectations, growing 39% year-over-year and generating $59.6 million in Earned Media Value (EMV), according to Lefty. At the heart of the buzz was Calvin Klein, where Veronica Leoni’s much-anticipated debut cemented the brand as the week’s undisputed leader.??? In an era where digital presence is almost as vital as the clothes themselves, how did brands refine their social strategies to captivate audiences? And which names left an indelible mark????? Find out in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from Karla Otto.?

The Super Bowl isn’t just a game – it’s a cultural and commercial phenomenon. This year’s showdown at the Caesars Superdome in New Orleans, featuring the Philadelphia Eagles and Kansas City Chiefs, drew a record-breaking 152.4 million viewers, according to AdImpact. More than ever, the event transcends sports, drawing the world’s leading brands and showcasing era-defining musical performances. From Kendrick Lamar and SZA’s headline-grabbing performance to Nike’s big return to the ad lineup and the names who stole the show on social media, we break down the biggest moments in our latest newsletter. Subscribe now and be the first to know key data and insights from key cultural events, brought to you by Karla Otto.?

This season, storytelling took centre stage at Haute Couture Week, weaving deeper narratives than ever before, while its bond with art reached new heights – underscored by a first-of-its-kind fashion exhibition at the Louvre. As a result, Spring 2025 Couture surged by 9% year-over-year, amassing an impressive Earned Media Value (EMV) of $122.4 million, according to data by our partner at The Independents, Lefty.? Meanwhile, a 63% drop in influencer activations highlights a fundamental difference in how audiences engage with Couture versus Ready-to-Wear. Who were the voices that truly amplified the essence of Couture? We reveal all in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from KARLA OTTO.?

Fewer participating brands, less content generated and fewer influencers activated: the Men’s Autumn/Winter 2025 season experienced a significant 31% year-on-year decline, dropping to $139.9 million in Earned Media Value (EMV), according to Lefty data.?? However, as established power players stepped back, the stage was set for emerging designers and innovative formats to steal the spotlight. So, what were the moments and strategies that defined this season? We reveal all in our newsletter.? ? Subscribe now and be the first to know key fashion week data and exclusive insights from KARLA OTTO.?

Commune's Seymour Bath Salts, combining pink Himalayan salt, Hawaiian black lava sea salt and grey sea salt from the coast of Brittany, named The Best Bath Product 2025 by Stylist Magazine.? ? https://lnkd.in/esivfz4u

Karla Otto is pleased to announce that the agency has been appointed to manage Public relations for international luxury house?Balmain. The agency’s remit will include strategic PR relations, VIP & Influencer engagement and Events & Runway shows support, for the European and US markets.

2024 has proven that the digital landscape is evolving rapidly. Compared to 2023, this past year saw a shift in what it means to be a top influencer – today, influencers are blending niche interests with mass appeal, and as a result, their impact across industries has reached new heights: according to our recent luxury consumer survey, conducted for The Independents latest whitepaper, the influence of local influencers is expected to grow by 8.43%pt. by 2027, and the influence of lifestyle influencers on purchase decisions is forecast to increase by 4.56%pt. over the same period. At the forefront of this change is Nara Smith, who, rising on the back of one particular trend, defined her own form of content which infuses high-fashion with homelife, and the allure of aspiration and authenticity. Her meteoric rise has redefined how influencers build and engage audiences, making her the standout of 2024. To see how she achieved this, and to uncover the full landscape of influencer success this year, download our ‘A Year in Data: 2024’ report, compiled in collaboration with our partner, Lefty.

From historic wins at the Fashion Awards to Beyoncé's record-breaking? Christmas Day halftime show, there’s no shortage of cultural milestones that happened over the Holiday period. Some fashion houses enter 2025 with vacancies, while Netflix is storming ahead with a big push into live sports broadcasting. And, the word of the year speaks to widespread content fatigue as the drive to keep up with trends diminishes. As we return from the holidays, KARLA OTTO’s Insights team recaps the key moments you might have missed. Get caught up on all the must-know updates in our January ‘ICYMI’ newsletter. https://lnkd.in/e-y_2Zxd

We are proud to support The Outsiders Perspective's mission to drive positive change and increase representation in the luxury, fashion, beauty and media sectors. ? The Outsiders Perspective?Accelerator Programme supports your career transition into these industries and is designed for professionals of colour driving innovation and bringing new perspectives. ? Applications are now open for the?Spring Programme (April/May 2025): https://lnkd.in/gQvhXisn? Deadline:?Sunday, 2nd March 2025