KARL LAGERFELD

Meet Deanie Roodbol, KARL LAGERFELD’s Digital Product Activation Manager for Marketplaces. As her elaborate job title indicates, her role is multifaceted —?she’s responsible for the timely launch of KARL LAGERFELD collections on digital marketplaces with the correct images, product information and prices. “I'm like a spider in a web, collecting all kinds of information and support from different areas of the business and external service providers,” she explains.?? ? Deanie recently celebrated her milestone 10th anniversary at KARL LAGERFELD. She says her loyalty stems from KARL’s open culture, rapid growth, digital innovation, and the opportunity to work with likeminded team members from around the world. “In my team, everyone’s from a different country,” Deanie says. “It’s an enriching experience to learn about their different cultures ... and they always bring back delicious sweets when they visit their home countries!”??

Meet Deanie Roodbol, KARL LAGERFELD’s Digital Product Activation Manager for Marketplaces. As her elaborate job title indicates, her role is multifaceted —?she’s responsible for the timely launch of KARL LAGERFELD collections on digital marketplaces with the correct images, product information and prices. “I'm like a spider in a web, collecting all kinds of information and support from different areas of the business and external service providers,” she explains.?? ? Deanie recently celebrated her milestone 10th anniversary at KARL LAGERFELD. She says her loyalty stems from KARL’s open culture, rapid growth, digital innovation, and the opportunity to work with likeminded team members from around the world. “In my team, everyone’s from a different country,” Deanie says. “It’s an enriching experience to learn about their different cultures ... and they always bring back delicious sweets when they visit their home countries!”??

KARL LAGERFELD proudly joins the International Women’s Day movement to celebrate the strength, creativity and leadership shown by women everywhere.?? To our #TEAMKARL women: your unique perspectives and talents enrich our journey, making it more meaningful, dynamic and powerful. Thank you for continuing to inspire us, today and every day.

Meet Cristina Fernández de la Mela Diez?, KARL LAGERFELD’s Strategic Partnerships Manager. Originally from Seville, Spain, she relocated to Amsterdam 14 years ago and has been a #TEAMKARL member since 2023.?? ? Cristina leads the strategy and growth of KARL LAGERFELD’s key partnerships, to ensure each collaboration strengthens the brand’s presence and delivers real value to customers. Balancing business acumen, market analysis and relationship management, she works closely with partners, buyers, merchandisers and marketing teams to bring the brand’s vision to life. “What drives me is the challenge of turning opportunities into long-term success, while staying true to Karl’s legacy,” Cristina says.? ? Thriving in a fast-paced environment, Cristina says she feels empowered to grow, innovate, share ideas and push boundaries. “Even though KARL LAGERFELD is a big name, the brand operates like a close-knit family where every voice matters,” she adds. “From interns to senior leaders, everyone is encouraged to take ownership, contribute ideas and make an impact.”??

This week, Hun Kim, Creative Director of KARL LAGERFELD, had the privilege of joining "Germany’s Next Topmodel" as a guest judge, as contestants took to the catwalk in full KARL LAGERFELD looks—a truly special moment with #GNTM! During the episode, Hun brought a unique perspective to the judging panel, offering thoughtful advice and sharing personal stories from his time working alongside Karl. His presence left a lasting impression on the contestants, giving them a rare glimpse into the world of one of fashion’s greatest icons.

Congratulations to Caroline Lebar (Karo), SVP of Image and Communications, on her 40th anniversary with the Maison KARL LAGERFELD. The milestone was celebrated last night in Paris during a surprise dinner at 7L — Karl Lagerfeld’s bookshop and photo studio — together with colleagues, family and friends of the House.? ? Karo’s journey with the Maison began as an intern when she was just 19 years old. Throughout her inspiring career, she grew to develop a deep level of trust with Karl Lagerfeld — both professionally and personally — and became one of his closest advisors. From fashion and design to branding, pop culture and communications, her dedication and creative vision have shaped the company in countless ways, and today, she continues to be instrumental in defining Karl’s future legacy.? ? From Pier Paolo Righi, CEO of KARL LAGERFELD: “Congratulations Karo on your remarkable career. You continue to be instrumental in defining Karl’s future legacy and your unwavering passion is inspiring to us all.”?? ? Please join the #TEAMKARL family in congratulating Karo on this remarkable achievement.

Paris, 2010 #KarlForever

KARL LAGERFELD is pleased to announce its partnership with Fairly Made?, the leading French platform for fashion transparency. Fairly Made uses cutting-edge technology and expert insights to help brands trace, measure and improve the impact of their products while staying ahead of evolving global regulations. Starting with its Pre-Fall 2025 collection — which launches in April — KARL LAGERFELD will give consumers even greater transparency into its supply chain and environmental impact, from raw materials and manufacturing to final delivery. This is an exciting step in KARL LAGERFELD’s sustainability journey and KARL CARES strategy to build a better future of fashion. These ongoing commitments are rooted in three core pillars: the People it works with, the Planet it takes resources from, and the Partners it collaborates with.

To celebrate the spirit of love, KARL LAGERFELD hosted a special Valentine’s Day event where colleagues came together to connect, unwind and enjoy each other’s company. Set at Karl’s Café, with stunning views over the city of Amsterdam, the gathering was filled with sweet treats, laughter and meaningful conversation. It was a reminder that strong workplace culture is built on the little things with a big impact: kindness, collaboration, support, positivity and mutual respect. “At Karl, we love turning fun ideas into reality, and this day was no exception! From heart-shaped sweets and decorations to our very own Cupid, the party was a perfect blend of fun and creativity" says Anel Saifullina, Business Process Analyst at KARL LAGERFELD. "It was a great way for everyone to unwind after work, share some laughs, and celebrate in true Karl style!”

For the arrival of Spring-Summer 2025, KARL LAGERFELD invites you to celebrate what ikonik means to you. Bold and assertive or quietly classic? Effortless, confident or fearlessly authentic? The answer is deeply personal — and always powerful. The collection comes to life with five modern-day ikons: Amber Valletta, Calum Harper, Marjan Jonkman, Kendall Baisden and Jarrod Scott. Through their minds, stories and styles, they share how curated wardrobes reflect their own unique identity and connection to Karl Lagerfeld’s vision.? Ikons are defined by their individuality and the courage to express it. So embrace your inner Karl, express your style, and share your own ikonik story.