Karbo Communications

???? ?????Developers are driving innovation in 2025 — and connecting with them means understanding what truly matters to dev teams. From build vs. buy decisions to AI-powered workflows and data security, developers want authentic, technically credible messaging focused on real value — not hype. Want to craft a PR strategy that speaks their language? Let’s talk.

The media ecosystem is rapidly changing, with micro-media outlets and decentralized platforms gaining traction. Niche podcasts, Substack newsletters, and community-driven blogs are emerging hubs of authority and authenticity, offering highly engaged audiences aligned with specific interests. Meanwhile, platforms like Mastodon and Bluesky are challenging traditional social networks. So, how are YOU navigating this new terrain? ?? Experimenting with authentic podcast sponsorships? ?? Partnering with Substack writers aligned with your brand? ?? Building a presence on decentralized social platforms? Let us know in the comments! #TechPR #Media

We’re seeing articles everywhere including a piece from TechCrunch’s Kyle Wiggers that Alexa is getting its biggest upgrade in over a decade—finally stepping up to compete with Google’s Gemini. Learn more here: https://bit.ly/3D6aF93 With generative AI at its core, Alexa+ is no longer just a smart home assistant—it’s being positioned as a serious productivity tool. Amazon’s betting big on this retooled AI experience, but will it be enough to boost sales and keep Alexa in the game? What do you think—will this overhaul make Alexa a real contender in the AI race? #TechPR #AI #Alexa #GenerativeAI

?? PR ≠ Reality: Vertical Experience Isn’t Everything It’s a common belief that the best PR pros need deep experience in a specific vertical to succeed. But the truth? The best PR minds excel because of their strategic thinking, storytelling, and analytical skills—not just niche expertise. PR fundamentals like crafting compelling narratives, securing media, and shaping perception apply across industries. What truly matters is the ability to adapt, think critically, and spot opportunities—whether it’s in infrastructure, SaaS, cybersecurity, or any other field. Teams that work across various verticals CAN bring the best of both worlds: deep industry understanding and fresh, out-of-the-box thinking. What’s your take? Does niche industry experience make or break a great PR partner? Or can a cross-industry approach bring unexpected success? #TechPR #PublicRelations #PRStrategy

“Every app, or almost every app, will need to function as its own identity provider in the future,” said Reed McGinley-Stempel, CEO and co-founder of Stytch. Karbo client Stytch recently launched Connected Apps, a product that enables AI agents and third-party apps to securely authenticate, access data and take action on behalf of users. Reed met with Taryn Plumb of VentureBeat to highlight key features of the product, including that customers can make the data within their apps accessible to other apps both from a read and a write perspective. The article also features insights from Steve Domino at Crew who is leveraging this innovation to enhance financial automation & AI-powered experiences. Check it out: https://bit.ly/4hKRgJL #Stytch #technews #passwordlessfuture

??Tool AI vs. Agentic AI – Which Will Shape the Future? ?? A hot debate is emerging around AI: Tool AI (AI as an assistant, executing tasks under human control) vs. Agentic AI (AI acting autonomously to achieve goals). Will AI remain a powerful tool in human hands, or will autonomous agents redefine how work gets done? Where do you see the future heading? Drop your thoughts below! ?? #TechPR #AI #MachineLearning #FutureOfWork

?? PR ≠ Reality Myth: "If PR doesn’t immediately drive leads, it’s not worth the investment." Reality: PR isn’t a direct-response ad campaign—it’s a long-term strategy for building credibility, trust, and industry leadership. While a well-placed media hit can absolutely drive traffic and leads, its impact goes beyond immediate conversions. PR’s real value comes from shaping customer perception and differentiating your brand. If you only measure PR by direct leads, you’re missing the bigger picture. How does your company measure PR success? Let’s discuss ?? #TechPR #PublicRelations

In uncertain times, how you communicate matters more than ever. Economic shifts—?? inflation, ?? global disruptions, and ?? market volatility—can shake business confidence. But companies that prioritize transparency, trust, and customer-focused messaging will come out ahead. ?? Key shifts these teams keep in mind with their external communications: ?? Shift from promotion ?? problem-solving messaging ?? Showcase real impact with case studies & ROI-driven content ?? Meet audiences where they are—social, email, webinars ?? Leverage thought leadership to build credibility ? Stay proactive with crisis management Companies that adapt will not just survive—they’ll strengthen relationships and fuel future growth. Read our latest article here. #TechCommunications

Had a great time at the NBA All-Star event hosted by PlayersTV, bringing together an incredible mix of athletes, media, and sports tech creators shaping the future of sports.??? ? A special shoutout to Chiney Ogwumike, who continues to make waves in sports media. As an ESPN analyst and now the first female ambassador of the Basketball Africa League, she’s breaking new ground and expanding the conversation around global basketball. Her recent Forbes feature highlights this milestone and the impact she’s having beyond the court. Learn more here https://bit.ly/4b91q4p ? It’s always exciting to see athletes leveraging media to drive meaningful stories. Looking forward to more conversations like these at future events!? ? #NBAAllStar #SportsMedia #Sportstech

?? PR ≠ Reality: One and Done In today’s fast-paced market, businesses need results—fast. But effective PR isn’t about a single media hit; it’s about building momentum through strategic, consistent wins. ? Effective PR isn’t about waiting—it’s about momentum. Each media placement, thought leadership piece, and digital mention reinforces credibility, drives visibility, and creates tangible business impact. The brands that win are the ones that show up consistently, not just once. ? Have you seen the impact of sustained PR efforts in your business? Share your thoughts below! ?? #PRvsReality #TechPR