Kapoq

Between now and the end of the year, Amazon brands will be scrambling to take advantage of the holiday shopping season which brings increased search volumes and conversion rates across categories. Most of the prep work is over - your inventory is finalized, your promotions were submitted weeks ago, and you wouldn’t dare make content or pricing changes this close to Black Friday/Cyber Monday. So, do you sit back and watch your sales soar through the rest of the year? No! There are plenty of things you should be doing to ensure a strong finish to the year and a head start into 2025. So, we’re teaming up with Elizabeth Greene at Junglr next week to break down what you should be spending your time on between now and the new year. We’ll cover: 1. How to keep ads performing (and not wasting) during the entire holiday season 2. Post-holiday strategies to maintain momentum in the new year 3. Practical tips for Q1 demand forecasting and managing excess inventory 4. Returns analysis and benchmarking - we crunch the numbers and show you what to expect with Amazon’s longer holiday return window ? Be sure to save your spot at this exclusive webinar happening next Tuesday, November 26th, at 10 am PST:?https://lnkd.in/emVZ4ZwH

What do you know about Amazon Liquidations? This service is provided by Amazon for sellers with excess inventory in FBA as another option to recover value from excess and customer-returned inventory, without needing to remove or destroy the inventory. Here’s how it works: When you have excess inventory in FBA, your fees continue to grow especially in Q4. If your products have been at FBA for over 180 days, you’ll also face long-term-storage fees, which can be multiple times higher than the normal fees. What options do you have in this scenario? Amazon for years has offered removal or disposal of FBA inventory, for a nominal fee. But there’s a third option that many sellers aren’t aware of: Amazon Liquidations. In this program, Amazon partners with 3rd party liquidation companies to offload your inventory. Amazon calculates your net recovery value (they amount they will sell your inventory for) based on the following factors: ? Your sales history ?? The average FBA selling price on Amazon ?? The sales history of the specific ASIN Amazon reports that liquidators will generally purchase this inventory for about 5-10% of the products value, from which Amazon deducts their own fees and pays you the net amount. It’s worth noting that there’s no guarantee Amazon will be able to secure a buyer for your inventory. There are some products which are ineligible too, namely hazardous materials. ----- Have you used Amazon Liquidations? Share your experience with us in the comments below. And if you’re looking for more last-minute Q4 tips, don’t miss out on next week’s webinar with Kevin Fischer and Elizabeth Greene - where we’ll discuss excess inventory and much more! Register here:?https://lnkd.in/eGU9HsGS

We've been analyzing return rates by product category for our upcoming webinar on last-minute tips for Q4 and planning Q1. We're seeing some very interesting and unexpected trends in the data - if you're curious, be sure to sign up for our webinar where we'll share the full report with everyone. In the meantime - which day do you think has the lowest return rates on Amazon? Sign up for the webinar here: https://lnkd.in/eGU9HsGS

?? Subscribe and Save Dashboard Updates ?? At Amazon Accelerate in September, Amazon unveiled some major enhancements to their subscribe and save dashboard. If you've been following our content, we covered this in detail during our LTV webinar a few weeks ago. Previously, sellers had a very limited view into their subscribe and save performance on Amazon. You could see a weekly view of total subscriber count (and therefore calculate your WoW change), but getting more granular with the data wasn't an option. For example, you could not measure how many subscribers canceled after their first or second delivery. This is a popular trick many consumers use to take advantage of the first discount, while not staying subscribed long-term, but you couldn't see to what extent it affected your account. The days of ambiguity around Subscribe and Save are over! Here's a few highlights of what Amazon's new dashboard offers: 1. A full historical data set that graphs historical performance for the past 5+ years (one of few instances where Amazon makes a long range of data available directly in Seller Central!) The historical data includes information on sales through Subscribe and Save, as well as your historical Subscriber Count over time. 2. The ability to slice and dice the data at different dimensions, for example aggregating by day, week, or month, and by filtering for specific categories, ASINs, or SKUs. 3. Finally, Amazon gets into the good stuff - we now have graphs for sales by deliveries, showing the proportion of subscribers with 2+ deliveries compared to subscribers that canceled after 1 delivery, and subscribers with active subscriptions and only 1 delivery. Seeing your subscriber retention rate can be a game-changer for decisions around how much to invest upfront to acquire new customers. 4. Additionally, Amazon offers detailed reporting on whether your Subscribe and Save coupons are driving the intended results. You can measure the coupon penetration rate, and share of coupon subscriptions over time. (P.S. if you're not using SnS coupons already, you need to test them!) 5. Because Subscribe and Save can drastically impact your inventory planning, Amazon also simplified and improved the forecasting view. This now gives you insight into planned units and sales in a much more comprehensible way, without needing to dig through fulfillment reports to find it yourself. Overall, these changes are welcomed by the Amazon selling community. Especially heading into Q4, brands who sell consumables should be analyzing their LTV to ensure they don't leave money on the table this holiday season. We talked about this new dashboard and other LTV considerations in Q4 during our webinar a few weeks ago. We even shared a specific strategy you can implement this year that drove a 40% increase in Subscriber rate for a brand in the pet category. If you missed it live, stream the webinar on-demand for free here: https://lnkd.in/gj9UXVx2

Here we are - it’s November and most of the important Q4 deadlines for Amazon sellers have already passed. Your inventory at FBA is locked in, promotions have been submitted, and you’ve done everything you can to ensure the next 6 weeks are as strong as possible. Now it’s time to focus on your advertising strategy - not just for Black Friday-Cyber Monday, but for the entire holiday season. And what happens post-December, when holiday returns and Q1 demand planning start to become the core focus? Well - you’re in luck. Kevin Fischer, President of Kapoq, and Elizabeth Greene, Co-Founder of Junglr, are teaming up to cover their best practices and tips for this years holiday season. Together, they’ll share: ? How to maximize your Q4 ads performance: Adjust ad strategies for extended shopper engagement beyond the initial rush, when and how to scale spend up and down ?? Post-Seasonal Momentum: Strategies for maintaining profitability and visibility after the peak season ends, while preventing post-rush ad waste ?? Q1 Forecasting and Unit Demand Planning: How to accurately predict your inventory needs in Q1 and how to handle overstocks in Q4 (excess inventory) ?? Returns and Benchmark Data: We'll share best practices around managing returns, analyzing the impact, and how to benchmark what to expect with Amazon’s longer holiday return window This is sure to be an informative session, so please be sure to register and join us live! We’re going live on Zoom Wednesday, November 20th, 2024 at 10 am PT / 1 pm ET. ?? Register on our website here: https://lnkd.in/eGU9HsGS

We've been talking about LTV a lot recently - it's top of mind for us over here at Kapoq as we gear up to help our customers win another holiday season on Amazon. As you're preparing your strategies and finalizing your numbers for Q4, we wanted to help make the process of benchmarking a little easier. LTV is an especially cryptic metric to benchmark for your business - the data is harder to get, highly specific to your individual strategy, and there's not a ton of benchmarks out there to compare to. If you missed our webinar last week, we covered a ton of details about LTV. Kapoq's very own Zak Fischer, FSA, Director of Data Science at Kapoq, also shared this internal benchmark data for LTV and repurchase rates by product category. Disclaimer: This data is based on Kapoq's internal data for sales to the same customer within one year of initial purchase. Unsurprisingly, categories with consumables are at the top of the list for repeat purchases, with Grocery, Office Products, and Beauty leading the way. Products like electronics, or auto parts and accessories, saw much lower repeat purchasers within 1 year. As you continue to plan for Q4 - make sure you don't lose sight of measuring and optimizing your LTV. Compare your repurchase rates to these benchmarks to ensure you're not behind the curve. -- Watch our LTV webinar with Eric Coats and Zak Fischer here: https://lnkd.in/gV6K4X3G Give Kapoq a test drive - see how easy it is to optimize your LTV automatically in our platform, that also gives you control across the rest of your Amazon business from one central platform. https://lnkd.in/g-P6HJEw

Think LTV isn't an important metric for your brand? Whether you sell products with high repeat purchase rates or not, you should definitely be tracking your LTV as it has implications across your business. One example is your new customer acquisition strategy. With a high LTV, you can invest more up front to capture new customers - because you know they will return and purchase many more times from you. Even in categories like electronics accessories (think iPhone cases), your LTV might not be as high as somebody selling monthly vitamin refills, but you likely have loyal customers coming back every 2-3 years when they upgrade their phone. Understanding your LTV - not just over the past 12 months, but true lifetime value - should significantly impact your customer acquisition strategy. When LTV is high, spend more upfront to capture those customers. If LTV is low, you need to ensure you're profitable or breaking even on each sale - unless there's another goal you're targeting. Beware: Amazon's internal LTV and customer analytics reports typically only show you 12-months of data. To see your true lifetime value, you will need to calculate it yourself or work with a partner, like Kapoq. We get into more details for both methods in the full recording of our LTV webinar. -- Want more advice on how to measure LTV, what to look out for, and tips and strategies you can implement right now? Check out the full recording of our webinar at: https://lnkd.in/gV6K4X3G Follow Kapoq for more webinars and educational content about selling on Amazon!

How do you generate a 40% increase in new subscribers on Amazon? For Eric Coats the answer is simple: Subscribe and Save coupons + a deep understanding of your LTV on the Amazon channel. If you missed our webinar last week, you missed Eric walking us through a recent success story he had with a brand in the pet category. After plugging the brand's account into Kapoq, there was a clear opportunity to focus on repeat customer retention and growth. Kapoq easily revealed that the brand had an average order value of $30, an average repeat order frequency of 5x, a 3x higher LTV for repeat purchasers than single purchasers. Music to any marketer's ears. With this insight in hand, Eric and his team quickly setup a Subscribe and Save coupon to test whether providing an initial discount would increase the overall subscriber rate for the brand. Results? Well, the brand saw a 40% increase in the new subscriber rate, which led to $18,000 in incremental sales in just the first week... Those sales will continue to compound and provide huge returns for the brand - all in exchange for offering an additional 10% off the first purchase. Have you tested Subscribe and Save coupons? How did they work for you? Let us know in the comments, and be sure to follow Kapoq to be first to know about upcoming webinars! --- P.S. The full webinar recording is available for free on our website. You can watch it here: https://lnkd.in/gV6K4X3G

Do you know how many customers cancel their Subscribe and Save after using the initial discount? What about during the holiday season - do you have a plan in place to preserve your margins and LTV while still offering the discounts that customers have come to expect in Q4? Seasoned brands know that tent-pole events and the entire holiday season are a boon time for acquiring new customers. Traffic on Amazon is higher than ever, and purchase intent is through the roof as consumers look for deals and new products to delight themselves and family/friends. That's why we're teaming up with Eric Coats and Zak Fischer, FSA to present our top strategies for preserving, and increasing LTV during Q4. We're going live next Wednesday, October 30th, at 10 am PT / 1 pm ET. Join live to learn: 1. How to calculate LTV and why it's not truly "lifetime" value 2. Advanced LTV use cases such as "first ASIN purchased" and "time between purchases" to further enhance your targeting based on purchase order and frequency 3. Case studies of these strategies being implemented in the real world, with results 4. Live Q&A to ask us your strategy questions You can register for the webinar on Kapoq's website, here: https://lnkd.in/gV6K4X3G

Control is the operative word when selling on Amazon, according to Courtney Taylor. This is one key reason why so many brands and agencies love using Kapoq - it enables you to have control over every part of your Amazon business from one operational platform. But, if you're in a Vendor relationship with Amazon, you know they don't give you much control over where to steer the ship. Conversely, on the 3P side, you have control over just about every aspect of your product's lifecycle on Amazon including: 1. Inventory - knowing when to replenish FBA warehouses to avoid stock outs, creating shipment plans, staying on top of all the changes and deadlines. 2. Promotions - the promotional opportunities available to Vendors are different than those offered to 3P sellers, and you pay for them differently. There's no Vendor manager reaching out to discuss them with you either, you have to plan ahead and submit your deals on Amazon's timelines. 3. Pricing - while Vendors can give Amazon a MAP or MRSP price to stick to, Amazon ultimately has final say over the price customers pay for your product, often going below MAP. On 3P, you are free to set your price however you like, and/or test different price points as often as you like. 4. Payments - just ask any 3P seller how fun it is reconciling their payments from Amazon every 2 weeks! (Unless they use Kapoq, then it's easy!) 5. Daily operations - you're responsible for a lot more when you are on 3P (just about everything, actually). Ensure that you have the right team, tech, and external resources to handle it all without missing a beat. What did we miss? There are tons of differences between 1P and 3P - while the grass may look greener on the 3P side, don't forget about all the additional work that comes with it too. Watch the full webinar here: https://lnkd.in/gC6PN_iY -- If you need help managing the complexities of your 1P OR 3P business with Amazon, Kapoq makes it a breeze through our six-interconnected modules. Book a demo with us today: https://lnkd.in/g-P6HJEw