Kampgrounds of America, Inc.

United by a shared commitment to outdoor adventure and community, KOA will be a full-season associate partner with JR Motorsports’ No. 88 car next year. Additionally, the brand will serve as primary partner at the Iowa Speedway in August with Connor Zilisch behind the wheel. Let’s go #KOARacing in 2025! Full press release >>> https://lnkd.in/gujYPzPV

Over the past decade, camping has evolved from a simple outdoor pastime to encompass a wide range of hospitality offerings catering to preferences from rugged wilderness adventures to luxurious glamping retreats. This growth has positively impacted the outdoor hospitality industry and the economies in which it operates. ??In the past year, campers increased their average daily spending by $28 per camper per day on their trips. In all, campers spent about $49 billion in local communities. ?? 90% of campers are adjusting their trips based on the economy. Most are spending less on food and entertainment, staying closer to home, or driving instead of flying to destinations. ??? Eight in 10 campers shared that they planned to increase or keep their camping trip consistent, pointing to a healthy desire for outdoor travel. Read the report >>> https://lnkd.in/gDBpN_up

How can you activate change agents on behalf of your organization? KOA's President and CEO, Toby O'Rourke, shares three tips for empowering employees to drive change that reflects organizational values and drives positive transformation in her latest piece for Entrepreneur Media.

Recently, we honored Recreational Adventures Co. (RAC) as one of our Foundational Partners. We recognize these partner organizations' pivotal role in KOA's growth and success over the last 62 years. In a special induction ceremony at company headquarters, Kent, Chris and Justin Cutler?celebrated their family legacy of providing guests with fun, quality outdoor experiences through superb professional service and superior amenities as KOA's largest franchisee. Read more >>> https://lnkd.in/gYq7xf3k

In late 2023, Kampgrounds of America, Inc. developed the first accessibility in camping report to better understand and provide solutions to campers with physical or neurodivergent needs. This report, the ninth of our Camping & Outdoor Hospitality Report series, is a collaboration of 2023’s data and more recent findings from our Quarterly Research completed in 2024. ? The average camper with a disability spends about one more night camping than all other campers and is slightly more likely to take three or more camping trips annually. ?????? The incidence of self-identified neurodivergence among campers is around 30%. About half of all camping travel groups include someone who is considered neurodivergent, well above the rate observed among other types of leisure travelers. ?????? The use of technology is more prominent among campers with disabilities, including more than half (53%) who say that technology impacts their ability to camp more often. Read the report >>> https://lnkd.in/gzhWi-kC

Kampgrounds of America, Inc. is the top-ranked hospitality provider in the 2024 Franchise Times Top 400. Securing spot 120, this recognition highlights our unwavering commitment to excellence in franchising and dedication to delivering unparalleled value to KOA's franchise partners and customers. See the list >>> https://lnkd.in/g9PBqet5

Our new headquarters, recently featured in Simply Local magazine, celebrates KOA's 62-year history while looking to the future of outdoor hospitality. LEED Gold certified, the building is a testament to KOA's commitment to sustainability and the Billings community. Read the article >>> https://lnkd.in/eUYaK896

Over the past decade, the landscape of camping and outdoor hospitality has evolved with new technologies, innovation, and market entrants with different travel goals. Our Campground Modernization study, part of KOA's 10-part Camping & Outdoor Hospitality Report, takes a holistic look into these changes shaping the present and future of our industry. ?? Modern campers express interest in a variety of camping accommodations, leading to a rise in diverse campground offerings. If money were not an obstacle, most campers (51%) would prefer glamping. ?? Wi-Fi, once an optional utility, is the most important amenity for many campers, with 48% sharing it, which is very important when choosing a campground. ?? Almost half of campers (46%) are using AI to assist with trip planning. Gen Z (68%) and millennials (59%) are the most likely to have used AI for camping. ?? Nearly one-fourth of campers own an EV (24%), compared to only 4% of non-camping leisure travelers. Four out of 10 EV-owning campers say they are more likely to camp at campgrounds that offer charging stations. Read the report >>> https://lnkd.in/gxj7hu7D

Billings KOA Holiday, the first KOA campground, has been designated a Certified Autism Center? (CAC) by the International Board of Credentialing and Continuing Education Standards (IBCCES), signifying their commitment to inclusivity and accessibility. To earn this designation, staff completed a specialized training and certification process, equipping them with resources and best practices and resources to assist every guest that visits the campground. IBCCES also conducted an onsite review of Billings KOA to create sensory guides and offer additional recommendations to improve the visitor experience. Read more >>> https://lnkd.in/g2V6rCUS

KOA franchisee?Mark Lemoine?has been announced as the senior vice president of Franchise Operations for Kampgrounds of America, Inc. Lemoine has owned and operated the Coloma/St. Joseph KOA Holiday in southwest Michigan since 2016. Before buying a franchise, Mark amassed over thirty years of experience in government affairs and business consulting. "It's been an incredible journey filled with faith, risk, hard work, and the reward of serving our guests," said Lemoine. "I'm honored to have demonstrated that the American Dream is alive and well and to now have the opportunity to contribute to the growth, innovation and success of my fellow KOA franchisees." Read more >>> https://lnkd.in/gpGQ-X4Q