Thank you to all who attended the Sound.Sport.Style?event in Seattle. It was an unforgettable evening, and we’re thrilled you could be a part of it.
The event kicked off with an incredible panel, moderated by podcast host?Michael Powell, featuring?Steven Severin?(Co-Owner, Neumos + Barboza),?Courtney Carter?(CRO, Seattle Sounders FC and Seattle Reign FC), and?Rachel Arellano?(Senior Marketing Manager, Zumiez). Each panelist spoke about?how the community is at the core of everything they do—whether it’s Steven fostering connections in Seattle’s music scene, Courtney driving community engagement in sports, or Rachel tapping into youth culture at Zumiez. Hearing how they’ve each used their platforms to uplift and empower their communities was truly inspiring and reinforced how vital community-driven work is across all industries.
Our second panel, moderated by?Molly Hawkins?(Founder + Head of Strategy, We Are Unicorns), took an insightful dive into the?art of?brand collaborations.?Daniel Portrait(CEO and Founder,?Kamp Grizzly ),?Bryanna Emmerling, (Director of Marketing, Tactics), and?Mark Sperling?(Co-Founder, Group Y) shared real-world examples of standout collaborations and revealed the secrets behind their success. They highlighted the importance of genuine passion for the communities you serve, aligning values between partners, and building strong, well-rounded teams. Their insights showcased how collaboration, when done right, can create unforgettable brand experiences and lasting impact.
The night was more than just an event—it was a celebration of the?creative talent and collaborative spirit of the Pacific Northwest. It was a clear demonstration of how community and partnerships play pivotal roles in building moments that resonate long after the event ends.
Stay tuned for more Group Y events coming to Seattle and Portland at GroupY.co