Kalder is more than just 'loyalty'—we’re redefining how brands engage their best customers. When we focus on solving real needs instead of fitting into a category, the results speak for themselves. We're excited for this shift!
We're officially banning the word "loyalty" internally at Kalder. I didn't realize until now, but we've been limiting ourselves—and our customers—with a single label. The moment we say "loyalty platform," marketers immediately think of: a) Massive budgets b) Lengthy timelines c) Projects that never quite deliver ROI But Kalder is so much more than a loyalty program. Loyalty is one of our primary use cases, but what we do is far beyond it. Let me share a perfect example of what I mean: We recently onboarded a leading apparel brand who approached us saying they HATE the word loyalty but needed an online VIP client selling platform. If we'd pitched them as a "loyalty platform," they would have walked away immediately. Instead, we talked about solving their specific need: Giving their top 1,000 customers early access to products that typically sell out in 10 minutes. So we built it for them, gating the "add to cart" button, verifying VIP emails with 2FA, and limiting purchases to 2-3 items per customer. The strategy creates a formal experience where customers feel genuinely appreciated online—something surprisingly difficult to achieve in digital spaces. Before, we tried bundling VIP retention and nurture into our full loyalty offer. But this brand didn't need capabilities like QR code event check-ins or build-your-own-quiz, so why do we feel the need to force it? As a founder, I've realized that onboarding a high-value customer with a small, focused project beats trying to sell a bundled 10-product vision every time. The smaller the scope, the faster they say yes, and the quicker they see results. That's why we're repositioning. Because when we stop calling ourselves a "loyalty platform," we can actually help brands build deeper customer relationships—no matter what they want to call it.