JWMorton

Sometimes, you don't need a completely new website— a strategic refresh can make better use of budgets and time. ?? That's how we approached updating the website of our client, Iowa Eye Center. Adapting and repurposing parts of the old site allowed us to: ? Make the project more cost-effective ? Significantly shorten the timeline for completion Check it out at: iowaeyecenter.com. And let us know if we can help give your website a facelift in 2025!

Effective digital marketing doesn't happen by accident—it starts with research, clear goals, and a plan tailored to your audience. From defining success to mapping your customer journey, building a focused approach may be simpler than you think. JWM digital marketing strategist Jake Davis breaks down four steps to help you create a smarter path to better results in our latest blog post.

Leadership isn’t about titles—it’s about impact. And Dave’s impact speaks for itself. His vision, drive, and ability to bring out the best in those around him have earned him a well-deserved spot on this year’s IOWA 500 list of influential business leaders, compiled by the Corridor Media Group. Congratulations, Dave! And a big shoutout to all of the honorees making a difference across Iowa. ???? ??

A strong brand isn't just a great logo—it's a consistent message, look, and feel across everything you do. That's where a brand guide comes in. It keeps your visuals, voice, and identity on track, so your audience always knows what to expect. Learn more about what goes into creating a brand guide and why it can be essential for your business's long-term success. ??

Great job, team! ????????

Now that we’ve had time to watch and re-watch the 2025 Super Bowl commercials, it turns out our team has a wide range of favorites, from Rocket Mortgage, Coors Light, and Google to Uber Eats, Jeep, and Lays. There was some general consensus in the area of odd: Tubi, Mountain Dew, and Coffee Mate. ?? Check them all out again, and tell us your hits and misses. ??

Shout out to SwineTech, Inc. for featuring our very own Dave Morton on their Popular Pig Podcast. ?? Tune in to hear Dave and host Matthew Rooda discuss: ?? Why branding is about more than a product—it’s about creating emotional connections. ?? How agricultural companies can leverage their culture and values to build authentic brands. ?? The critical role branding plays in attracting and retaining top talent in agriculture. ?? Challenges and strategies for branding through dealer networks and supply chains. ?? Dave’s “Golden Nugget.” ??? LISTEN: https://hubs.ly/Q034P8mL0

Your company's LinkedIn page is more than just a profile—it's a powerful tool for building relationships, showcasing expertise, and attracting the right audience. But what types of content should you be sharing? ?? From thought leadership to team highlights, we've put together some ideas to help you boost your social media game in 2025. ??

Reflecting on a year of collaboration, creativity, and exciting projects! 2024 was all about creating connections and delivering meaningful results. Here are just a few of the many highlights of the past year.?

Thanks to the Corridor Business Journal for sharing our rebranding news! Here’s to the next chapter of bold ideas and lasting partnerships. ??