"There's science for science's sake, and there's science because it works. At the end of the day, it has to work for the customer." Jupiter Co-Founder and CEO Robbie Salter discusses the importance of investing in 'practical science' at BeautyMatter's NEXT Summit.
For brands, investing in practical science and customer-focused trials is the key to making a real impact. Robbie Salter, Co-Founder of Jupiter, shared key insights during the Next Gen Beauty Panel at the 2024 NEXT Summit. “There’s science for science’s sake, and then there’s science that works. At the end of the day, every customer’s skin is different, and it has to work for them. Great science means nothing if it doesn’t deliver results.” Read the insights from Robbie's panel where he sat alongside Ann Marie Simpson - Einziger of Mother Science, Allie Egan of Veracity, and Alec Batis of Sweet Chemistry Skincare:?https://lnkd.in/d4s-_xFy #beautyindustry #biotech #science #innovation #productefficacy?