Listen in to Junction Development’s Founder, Alisa Rosenberg, when she joined The Value Add Podcast with Eytan Goldstein with Eytan Goldstein to share the story behind launching Junction and how she approaches thoughtful, high-impact development. In this conversation, Alisa reflects on how her background in art and architecture shaped her vision for creating meaningful, community-driven projects. She also shares how strategic relationships and strong advocates have played a key role in building Junction and why resilience is essential in today’s evolving real estate landscape. The discussion also explores the importance of women supporting women in the industry and how market challenges can create new opportunities for innovation. Listen in to hear how Junction is bringing character, identity, and purpose to multifamily development. Apple: https://lnkd.in/en6Ayqbi Spotify:https://lnkd.in/eRnkknp7 #RealEstateDevelopment #WomenInRealEstate #CommunityImpact #Entrepreneurship #TheValueAddPodcast
Multifamily & Senior Living Direct Lender - Fannie, Freddie, HUD, Bridge, CMBS - The Value Add Podcast with Eytan Goldstein
One of the simplest questions that we don’t ask ourselves often enough -- "Why am I doing this?" For Alisa Rosenberg, the "why" behind Junction Development is clear—she’s on a mission to bring character, uniqueness, identity, and meaning to multifamily projects. In our wide-ranging episode of The Value Add Podcast, we covered: ? How Alisa’s background in art & architecture shaped her approach to real estate development ? How today’s market challenges create opportunities for thoughtful development ? The role of strong relationships and mentors play in to long-term success ? Her deep commitment to community impact ? The resilience and perseverance rooted in her family's experiences during and after the Holocaust ? How do you define the term failure? ? The power of women supporting women in the real estate industry