Jumia Kenya转发了
E-commerce, Account Manager & Sales Development Representative Driving Business Growth & Customer Satisfaction| Buytec Stores
?? Highlights from eCommerce Day East Africa 2024 – Let’s Talk Growth! ???? The second edition of #eCommerceDay East Africa 2024 was everything we hoped for—and then some! From insightful presentations to dynamic panel discussions, the event delivered on its promise to spark meaningful conversations about the future of #digital commerce in the region. One standout moment for me!? Vinod Goel powerful presentation on fostering sustainable growth in digital #eCommerce.? His four key pillars for success are a game-changer: ?? Include rural areas – because digital commerce should leave no one behind. ?? Address needs, not just wants – meeting essentials builds loyalty and trust. ?? Include off-grid populations – innovative solutions can unlock untapped potential. ?? Balance cost with convenience – because affordability drives adoption. He also emphasized the transformative potential of #Direct-to-Consumer (D2C) models, opening doors for businesses that might lack the capacity for traditional setups to thrive in the digital space. If nurtured effectively, #eCommerce can redefine our economy: ? Make products more affordable for all. ? Create new tech-driven job opportunities. ? Empower SMEs to scale into MNCs. ? Birth more D2Cs that could grow into tomorrow’s SMEs. The potential is enormous—and the responsibility is ours to ensure this growth is inclusive and impactful. ?? What’s your take on the future of eCommerce in East Africa? How can we collectively address the challenges and maximize these opportunities? Let’s brainstorm in the comments below! ?? #eCommerceDay2024 #EastAfrica #DigitalTransformation #Innovation #BusinessGrowth #Buytecstores