JPW Communications

?? As we get ready to gather around Thanksgiving tables, we want to express our gratitude for PIOs who sit at decision-making tables and advocate for all voices within their communities. ?? It's no easy job, and your work keeps the public informed and engaged. ?? Thank you for trusting us to work alongside you.

The holidays are stressful and so is being in charge of communications and outreach for a public agency. As we all prepare to activate our OOO messages, we wanted to provide you with some inspiration for how to enjoy the holidays this year. From PIO to PIO, we know you need a little R&R. ?? Assuming that natural disasters and EOCs mind their manners, take this chance to unplug from your computer and phone. It will still be there when you get back, we promise. ?? Crisp mornings and shorter days are made for early morning walks. Get out there, stretch your legs and breathe in the fall air. A cure-all for the do-all. ?? Read something for you (not for work), and you might just be amazed at how you can take inspiration from other authors writing style, diction and sentence structures when you're back in the office. Have plans lined up for the holidays? Share them with us below!

We love to see government agencies taking a fresh, creative approach to educating the public on important topics. As we approach the holiday season, you may be aware that education about properly disposing of fats, oils and grease (FOG) is key to preventing damage to our pipes. Eastern Municipal Water District takes a fun approach to educating customers about FOG using their mascots Savvy and Patrick. Check out their Instagram (@easternmuni) and Facebook (@Eastern MunicipalWaterDistrict) accounts to see how they message this important topic (and others!) in a fun, engaging way. #Kudos #EMWD #CreativeMarketing #BehaviorChangeCampaigns #FOG #SewerSmart

Our November newsletter is here, and we're reflecting on one thing we’re especially thankful for: election season is over! For government communicators, the year ahead brings change, hard work and new opportunities, especially if you had a ballot measure pass or if you're onboarding new elected officials. To help you navigate what's next and shift to a season of proactive communications, we created a post-election strategic communications toolkit. The toolkit is packed with resources to help you build a cohesive strategy that: ??Communicates the big picture ??Fosters trust ??Supports smoother outreach efforts ?? So, go ahead, tackle the year ahead with confidence.? ?????Download at?jpwcomm.com/store ? Our newsletter also includes two new blogs you can find at jpwcomm.com/blog: ????Your sales tax measure passed...now what? ???New council, new you ? ???To sign up for our newsletter, or say hello visit:?jpwcomm.com/contact

We're in a thankful mood, and our gratitude list includes some newcomers and some oldies but goodies. Any you'd like to add? ? The OG of PIO tools, the AP Style Guide will always be near and dear to us. When "web site" updated to "website," we may have lost a little sleep, but as our guiding star for punctuation, spelling and consistency, we continue to follow your lead. ?? If you don't follow it already, @designerhumor on Instagram is a feed of pure gold. Their posts are only funny because they're true. ?? We are more than a little obsessed with ClickUp, our project management tool that lives up to its tagline, "one app to replace them all." ???? Spellcheck and grammar check tools that save us from making any of these faces: ?? ?? ?? ?? And last, but certainly not least, we are thankful for our wonderful clients who trust us, and by extension, we are grateful for their residents, customers and ratepayers who show up at meetings, answer surveys and believe in the power of good communication. ??

That's a wrap on the Creek project ?? We are so proud of the City of San Marcos, CA construction crews and the project team for all of the hard work that has gone into this project. This marks a big milestone in the City's history, but also in JPW's too! We have been there every step of the way, including for all of the delays related to: ?? A worldwide pandemic ?? Protecting an endangered bird species ?? Historic rainfall Our team celebrated this project's completion by helping host the ribbon cutting ceremony. It was a wonderful day to reflect on the importance of this project for the community and take a sneak peak at the wonderful park trail, which will be opening to the public soon. #SanMarcos #RibbonCutting #SanMarcosCreek #OurNeighborhood #OurCreek #OurCreekEra

Our designers are back from the Adobe MAX conference in Miami and brimming with creative energy! While there, they added a few new skills to their arsenals that we’re excited to share with our clients including: ?? ?? Software that optimizes efficiency for short-form video and social graphics. More IG reels, please! ?? Best practices for digital accessibility. ADA compliance? Check! ?? Industry trends and AI that will shape the future of creativity in communications. Don’t worry, the robots haven’t replaced everyone…yet! Staying on the cutting edge of industry trends and continuously investing in professional development is what sets JPW apart and keeps us delivering high-impact solutions for our clients.

Congratulations to the City of Glendora on receiving a prestigious 3CMA Savvy Award for their city rebrand. ?? Glendora's new brand is centered on a custom, hand-illustrated wordmark that was thoughtfully crafted by our Sr. Multimedia Designer Molly Schellenger to honor Glendora's charming legacy and inspired future. The new color palette includes various warm hues to reflect the city's welcoming ways. The dominant color is dark green, which for those who've known Glendora for a while, is a nod to the claymation classic Gumby that was created there. There are other little hidden gems in there too that we could share, but hey, a gal like Glendora has got to have her secrets. A special thank you to the Glendora team for giving us the opportunity to creatively tell your city's story and ensure it lives on for generations to come. ? JPW was honored to present the award alongside city staff to Glendora's City Council in late October. Read our blog to learn more: https://lnkd.in/gvi2tF73

Congratulations to the City of San Marcos, CA for completing their largest capital improvement project to date! The Creek project has been decades in the making, over three decades to be more precise, and it is so exciting to see this hard work pay off. We are proud of our partners at San Marcos for the countless hours they put in to make this dream a reality for their community. Special thanks to Isaac Etchamendy for leading our team on this long journey. We have been so fortunate to work on this project and feel honored to be a part of such a historic moment for the city. The Creek project consisted of the following improvements: ?? Building a 1.2 mile loop trail ?? Building two new bridges on Via Vera Cruz and Bent Avenue ?? Restoring over 1.5 miles of Creek habitat ?? Expanding Discovery Street from two to four lanes ?? And much, much more To learn more about our work on the project, visit our website and read our case study: https://lnkd.in/g2tnXq35. #SanMarcosCreek #OurNeighborhood #OurCreek #SanMarcos

Is a strategic plan just a trick of the trade or a treat for all who use one? Here at JPW, we find that having a strategic communication plan helps prepare your team for any future potential tricks ?? . Let’s break down why we think a solid plan always wins. ??Getting everyone on the same page: When people see different writing styles or social media practices across your platforms, it can come off as unorganized. Having one centralized plan for internal and external communications helps present your team as one cohesive unit. ??Onboarding for new employees: By incorporating your strategic communication plan into your onboarding process, you can prepare new employees to seamlessly transition into their role. It helps take out the questions on how to communicate something when the program is laid out right in front of them. ??Reference guide: Having a plan in place acts as a quick and easy best practices reference guide that can be accessed at all times. It also acts as a breathing document where updates can be made in real time as changes happen to your organization. What do you think? Let us know if the comments below if you find strategic communication plans a trick or a treat ??. #StrategicCommunications #beprepared #preparednotscared #localgov