JPL

AI tools like Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, Claude and Gemini are changing how people find information. The next logical step for marketers is to change the way you think about search strategy with these 3 mindset shifts: 1?? Brand perception extends to AI 2?? Get comfortable with visibility KPIs 3?? Take the ecosystem approach Read more about the collision of AI and search engines: ?? https://lnkd.in/e5UQUMmW #AI #Search

Women at JPL are redefining what’s possible by guiding us with expertise, innovation and unstoppable determination. This Women’s History Month, we’re celebrating the fundamental talent, leadership and impact they bring to the table. Here’s to the incredible ladies who get us jazzed up and prove every day that the women of JPL are a force to be reckoned with. ?? #IWD2025 #ForAllWomenAndGirls #WomensHistoryMonth

We’re looking for a Senior Digital Marketing Analyst who thrives on turning complex data into actionable insights. If you’re a hands-on expert who excels at uncovering opportunities, optimizing campaigns and executing data-driven decisions, this role is for you. Step in, own the analytics and make an impact from day one. Position can be based in Harrisburg, PA, or NYC. Ready to join us? Apply here: https://loom.ly/zbdMGnU #Hiring #MarketingAnalytics #DataDriven

Mastering B2B niche marketing is all about strategy and precision. ?? In this interview, Senior Manager of Paid Media Cody Arnold breaks down how rethinking your media mix and data-driven targeting can better connect your brand with your audience and deliver real results. ? Catch the full conversation: https://lnkd.in/eWja7Ety ? #B2B #B2BMarketing #NicheMarketing

Is AI use hiding in the shadows of your organization? Without clear guidelines for your teams, the phenomenon of “bring your own AI to work” (BYOAI) can lead to: ? Security breaches ? Data privacy risks ? Compliance violations It’s time to mitigate the risks of unregulated AI use and instead build an intentional, responsible approach to using AI in the workplace. Learn how: https://lnkd.in/eNFDaJeh #InternalCommunications #EmployeeEngagement

?? Proud of our GOLD win at the Healthcare Digital Marketing Awards for our work with the Immune Deficiency Foundation! Our team reimagined primaryimmune.org with a human-centered approach, making it easier for people to access critical health resources when they need them most. Through extensive user research and empathetic design, we created a digital experience that truly serves the rare disease community. Honored to be recognized among the nation's top healthcare marketers and grateful for our partnership with the Immune Deficiency Foundation in this meaningful work. Explore the work: https://loom.ly/jsztpf4 #HealthcareMarketing #WebDesign #UX #HDMAwards

?? Thrilled that our CR11 Combine Product Launch Campaign for New Holland Agriculture earned Merit recognition in the 2025 Best of NAMA Awards regional competition! Out of 864 regional entries, our work stood out for its innovative approach in bringing a new product to market. Next stop: national judging, where the campaign will compete among North America's top agricultural marketing initiatives. Thank you to our incredible team and partners at New Holland North America. Looking forward to the national awards in Kansas City this April! Explore the work: https://loom.ly/QMR9v-U #AgMarketing #Agriculture #NAMA #NewHolland

Today’s parents think beyond milestones. ?? They look ahead with a whole-child wellness perspective—nurturing their child’s physical, emotional, social and cognitive journey. To meet audiences where they are, family-focused brands must also embrace this approach. A smart whole-child content strategy delivers on empathy, trust and holistic thinking to prove you’re an enduring partner for parents. Get more insights on marketing through the whole-child lens: https://lnkd.in/gSRhPiPp #FamilyMarketing #ParentMarketing

For many people, their health journey starts in a search engine. So, if your health care marketing strategy isn’t grounded in search research, you’re missing out on valuable insights. ? Learn how to prevent search from being your marketing blind spot: https://lnkd.in/eMa-XyhT ? #HealthCareInnovation #HealthCareMarketing

At the 2025 JPL Impact Awards, we celebrated the team members whose ingenuity and dedication contributed most to JPL’s creativity, culture and client success over the past year. Meet the winners: ?? Client Whisperer: Jen Munsch ?? Bottom Line: Lisa Lyons ?? JPL Experience: Erica Snyder ?? Behind the Scenes: Meagan Blasdell & Suri Sahay ?? Trailblazer: Frank Delaney ?? Rookie of the Year: Cole C. ?? Platypus of the Year: Jeffrey Haskett & Cantrell Frey Find out how these extraordinary individuals inspire all of us at JPL to push boundaries, think differently and exceed client expectations: https://lnkd.in/eqKpukhG