JourneySpark Consulting

In collaboration with the Customer Experience Professionals Association (CXPA), we’re introducing a new, self-paced course designed to help you unlock the power of micro-segmentation in your customer experience strategy. In this short video, JourneySpark’s Matthew Egol reveals how breaking personas into actionable micro-segments allows for targeted experimentation, enabling you to maximize ROI—up to 3X—on your CX investments. You can attend a free open house on December 12 from 11a-12p EST to see if this course is right for you.?Click on the link below to sign up on the CXPA website. Open House: https://lnkd.in/eFYitJGJ #CustomerExperience #CXStrategy #DataDriven #JourneySparkConsulting #MicroSegmentation #ROI #CXPA

Too many CX programs fall short of their potential. In our new self-paced course done in collaboration with Customer Experience Professionals Association (CXPA), we’ll show you how to take a more data-driven approach to build personas and journey orchestration that boosts your ROI and helps you reinforce a culture of experimentation. Watch the video reel below featuring JourneySpark’s Matthew Egol to hear more about creating actionable micro-segments and connecting personas to your brand promise. You can attend a free open house to see if this course is right for you.?Click on the link here to find more information about the course on the CXPA website. Open House: https://lnkd.in/ez6csmut #CustomerExperience #CX #DataDrivenCX #DataDrivenPersonas #ROI #JourneySparkConsulting #CXPA

Personas and journeys are foundational in CX, but our approach takes them further! In collaboration with Customer Experience Professionals Association (CXPA), we've created a new course focuses on emotion and linking CX to brand promise in a powerful way. As JourneySpark’s Matthew Egol explains in this video, you’ll learn to make personas easier to activate and track via experiments, driving higher ROI from your investments in marketing and CX. You can attend a free open house to see if this course is right for you.?Click on the link below to find more information about the course on the CXPA website. Open House: https://lnkd.in/ez6csmut #CustomerExperience #CX #DataDrivenCX #DataDrivenPersonas #JourneySparkConsulting #CXPA

Ready to take your journey management to the next level? We’ve teamed up with Customer Experience Professionals Association (CXPA) to launch a new self-paced course designed to help you go beyond journey maps and focus on the metrics, moments, and emotions that truly engage your customers. In this video, CEO of CXPA, Greg Melia, CAE explains how the course empowers you to elevate CX with impactful, targeted strategies. You also can attend a free open house to see if this course is right for you.? Click on the link below to find more information about the course on the CXPA website. Link to the Open House: https://lnkd.in/ez6csmut #CustomerExperience #CX #DataDrivenCX #DataDrivenPersonas #JourneyManagement #JourneySparkConsulting #CXPA

We’re excited to collaborate with Customer Experience Professionals Association (CXPA) to bring you an interactive, self-paced course: Making Personas and Journeys Data-Driven and Actionable! Check out this first short video featuring Greg Melia, CAE, CEO of CXPA, and Matthew Egol, Founder and CEO of JourneySpark Consulting, introducing the course, which focuses on how you can leverage data and AI to drive customer lifetime value and strengthen your brand equity. You can attend a free open house to see if this course is right for you. Click on the link here to find more information about the course on the CXPA website. Link to the Open House: ?https://lnkd.in/ez6csmut

In our most recent webinar, Matthew Egol and Ken Demma teamed up to talk about how you can supercharge your BtoB customer experience by integrating bold, innovative bets into your business model. In this reel, Matt talks about the importance of using personas and journey maps to align your organization around actionable insights, focusing on key emotional moments in customer journeys to drive strategic design efforts. View the full webinar here: https://lnkd.in/eb_zte_w

In our most recent webinar, Matthew Egol and Ken Demma teamed up to talk about how you can supercharge your BtoB customer experience by integrating bold, innovative bets into your business model. In this reel, Matt talks about the crucial role of positive emotional peaks and memorable endings in customer experience design, highlighting the importance of balancing positive and negative emotions for building loyalty. View the full webinar here: https://lnkd.in/eb_zte_w

JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Ken Demma, BtoB Marketing Expert and Babson College Professor of Practice, on May 30th, 2024. ??? Please join us for a an interactive discussion on how you can "Innovate Better BoB Experiences by Prioritizing your Bold Bets" ?? Why Attend? Learn how to supercharge your BtoB strategies by integrating bold, innovative bets into your business model. Join our webinar to discover the key to unlocking enhanced customer experiences and driving superior returns in the BtoB space, ensuring you maintain a competitive edge in an ever-evolving market. ?? How to Register: Visit our sign up page on Vimeo (https://lnkd.in/etDC2DvJ) to secure your spot now! Don't miss out on this opportunity to ignite innovation and drive success in your organization. Let's spark better BtoB experiences together! ??? See you on May 30th! #JourneySparkConsulting?#CXConsulting?#CustomerExperience?#CX?#CustomerCentric?#CXStrategy?#CustomerJourney?#DigitalCX?#VoiceofCustomer?#VoC?#UserExperience?#CXLeadership?#CustomerEngagement?#CXTransformation?#CustomerFirst?#CXDesign?#CXInnovation #BoldBets

JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Ken Demma, BtoB Marketing Expert and Babson College Professor of Practice, on May 30th, 2024. ??? Please join us for a an interactive discussion on how you can "Innovate Better BoB Experiences by Prioritizing your Bold Bets" ?? Why Attend? Learn how to supercharge your BtoB strategies by integrating bold, innovative bets into your business model. Join our webinar to discover the key to unlocking enhanced customer experiences and driving superior returns in the BtoB space, ensuring you maintain a competitive edge in an ever-evolving market. ?? How to Register: Visit our sign up page on Vimeo (https://lnkd.in/etDC2DvJ) to secure your spot now! Don't miss out on this opportunity to ignite innovation and drive success in your organization. Let's spark better BtoB experiences together! ??? See you on May 30th! #JourneySparkConsulting?#CXConsulting?#CustomerExperience?#CX?#CustomerCentric?#CXStrategy?#CustomerJourney?#DigitalCX?#VoiceofCustomer?#VoC?#UserExperience?#CXLeadership?#CustomerEngagement?#CXTransformation?#CustomerFirst?#CXDesign?#CXInnovation #BoldBets

In our recent webinar, JourneySpark Consulting's?Matthew Egol teamed up with?The Agile Brand? with Greg Kihlstr?m?to share how creating a more agile culture in your organization builds your competitive advantage and yields a higher ROI from your CX investments. In this next reel, Matt talks about harnessing your culture champions' power as influencers to catalyze the adoption of desired cultural behaviors. View the full webinar here:?https://lnkd.in/eT37KNNx