Journey Managing Director Fergus Byrne and Client Services Director Darius Watson earlier today at #MIPIM2025!
8.45am on the third day of MIPIM is always a slog but VMI Studio's new interactive digital model (a first for London) for Fleet Street Quarter and Gensler was a pretty compelling reason to get up with a full house in attendance. Static images don't do it justice but in summary... Groundbreaking digital storytelling for urban regen ? Bringing the typically 2D/flat planning process to life for all stakeholders (b2b and b2c) ? Increased understanding of complex projects with multiple developers ? Supporting future leasing and 'finding the gaps' ? Live modelling that adapts as the project evolves ? Wayfinding for the public ? As Lady Lucy French OBE neatly put it: "enabling a holistic approach to genuine placemaking for this incredible area." Ian Mulcahey Katie Stewart Fergus Byrne Darius Watson Emily Alexander Four Agency Worldwide