Journal of Marketing Research

New JMR article available: "That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It" Read it here: https://buff.ly/41C5neE Authors: Brianna Escoe, Nate Martin, Anthony Salerno #cringe #wordofmouth #embarrassment #emotion #marketing

New JMR article available: "Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption" Read it here: https://buff.ly/4b5g8tc Authors: Lane Peterson Fronczek, Maura L. Scott, Martin Mende, Brennan Davis, My (Myla) Bui, PhD #consumerhealth #retail #food #marketingresearch

Loved following along for all things #AMAWinter this weekend? Stay up-to-date with the latest marketing research even after the conference is over by subscribing to the My Journal Reader newsletter! When you subscribe, you’ll receive an AI-personalized curation of journal articles, academic marketing news, and marketing insights from the AMA and beyond. Sign up here! ?? https://lnkd.in/e-sx-4y8

2025 AMA Fellow Inductees at the #AMAWinter Academic Conference! ? Sundar Bharadwaj, The University of Georgia ? Rajesh Chandy, London Business School ? Rajdeep Grewal, University of North Carolina at Chapel Hill ? Kevin Lane Keller, Dartmouth College (Not pictured) ? Rebecca Slotegraaf, Indiana University Bloomington The title of “AMA Fellow” recognizes scholars who have made exceptional contributions to the research, theory, and practice of marketing, as well as to the service and activities of the AMA. This prestigious honor is awarded each year to a select group of individuals nominated and chosen by distinguished peers. We're thrilled to have these AMAzing minds and their ongoing impact on the marketing world! ?? Learn more about each of these outstanding inductees → https://lnkd.in/eAJZWNpp #AMAWinter #MarketingExcellence #AMAFellows #MarketingLeadership

Standing room only at the session for the Journal of Marketing Research call for papers, "New Methods for the Future of Marketing." This call seeks papers testing new and improved methods for marketing. These methods may collect insights from new sources, analyze new or existing data in new ways, combine data from multiple sources or multiple media, or improve on existing methods by analyzing data more accurately or efficiently. See the full Call for Papers for more information and a list of potential research ideas: https://lnkd.in/gUU4ry6J Rebecca Hamilton Journal of Marketing Research #AMAWinter

Celebrating John Lynch today at #AMAWinter as the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator?recipient! The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recognizes marketing educators who have made exceptional contributions to the field over time. Join us in celebrating his remarkable impact on marketing education!?? Read more about John Lynch and the award here: https://bit.ly/4fFtZI3

Journal of Marketing Research Editor in Chief Rebecca Hamilton answers a #peerreview question from Julia van de Sandt at the Journal of Marketing/ Journal of Marketing Research Reviewer Workshop ?? #AMAWinter

Insights from the #AMAWinter panel at the AMA-Sheth Foundation Early Career Consortium ???? What’s one thing from your early career you would do differently? Stephanie Noble: "It's a marathon, not a sprint. You're going to see people around you that sprint out the door. Good for them, but not everybody is that person. And do not convince yourself back to the imposter syndrome. Do not tell yourself you can't do it. You can it just might take a little bit longer." Valarie Zeithaml : "The biggest thing I regret, and that I couldn't control, was the particular teaching that I was assigned, because some of it had nothing to do with my career. If you can try to find some teaching that correlates with your research and talk your institution into letting you do that." Linda Price: "Don't always assume that the advice we give is going to be the right advice for you. The papers I'm best cited for, I was told would never be published in an A-level journal. So be careful about the advice you take. And also, if you're grateful for your life, be grateful for all of it." P. K. Kannan: "I have no regrets. You know, it's all a question of trade offs. If I had done something else, then something else would have suffered. So, you know, just move on." Kapil Tuli: "Learn to switch off. We are thinkers, right? The thinking does not stop. So find some mechanism where you can switch off. Because mind is a muscle. It gets tired, and when it tired, creativity doesn't kick in. And we are in the creative business."

New JMR article available: "The Golden Halo of Defaults in Simple Choices" Read it here: https://buff.ly/3X0gPhw Authors: Nicolette Sullivan, Alexander Breslav, PhD, Samyukta Dore, Matthew Bachman, Scott A. Huettel #consumerchoices #eyetracking #decisionmaking #marketingresearch