We Hope You Enjoyed the AAA Conference 2025 at Pittsburgh! As the AAA conference comes to a close, we want to thank everyone who attended, engaged in thought-provoking discussions, and explored the latest research in advertising! If you missed any sessions or want to dive deeper into key topics, don’t forget that several Journal of Advertising (JA) collections are still free to access for a limited time: Best Paper Award Finalists – Featuring outstanding research nominated for JA’s Best Paper Award. Read here: https://lnkd.in/gq6QVr8e Consumer Research Collection – A special selection of articles originally curated for the ACR conference. Read here: https://lnkd.in/g8-RzU7J Special Issue: Computational Advertising Research Methodology – Cutting-edge research on methodologies in computational advertising. Read here: https://lnkd.in/gUrrGpPy We hope these collections continue to inspire your research and practice! Let us know what your favorite conference moments were in the comments! Don’t forget to follow American Academy of Advertising and Taylor & Francis Group for more updates! #Advertising #AdvertisingResearch #ComputationalAdvertising #ConsumerBehavior #AAA2025 #JournalOfAdvertising
Journal of Advertising
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Journal of Advertising is the premier journal devoted to development of advertising theory and applications to practice.
关于我们
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be emailed to the Editor-in-Chief Dr. Shelly Rodgers at [email protected] prior to submission of a manuscript. JA is listed in the Journal Citation Reports? with a 2019 Impact Factor of 6.302. Ranked 1/92 in Communication, 12/152 in Business. Impact Factors ?2019 Clarivate Analytics, 2019 release of the Journal Citation Reports?
- 网站
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https://www.tandfonline.com/toc/ujoa20/current
Journal of Advertising的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 类型
- 教育机构
- 创立
- 1972
- 领域
- Advertising Theory、Advertising Creativity、Branding、Celebrity Endorsement、Cross-Cultural Communication、Digital Advertising、Emotions in Advertising、Environmental Advertising、Gender Roles、Healthcare and Pharmaceutical Advertising、Integrated Marketing Communication (IMC)、Media Landscape、Media Multitasking、Product Placement、Public Policy and Advertising、Online Privacy, Security and Safety、Sponsorship、Social Media、Artificial Intelligence和Computational Advertising
Journal of Advertising员工
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Peeter Verlegh
Professor of Marketing, Vrije Universiteit Amsterdam & Editor in Chief, Journal of Interactive Marketing - AMA
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Yuping Liu-Thompkins PhD, CLMP
Professor of Marketing; Founder & Director of Loyalty Science Lab; Loyalty scientist merging analytics, psychology and technology
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Jameson Hayes
President of the American Academy of Advertising, Associate Professor & Ph.D. Program Lead at University of Alabama; Director of Public Opinion Lab;…
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Hye Jin Yoon
Associate Professor at Grady College of Journalism and Mass Communication, University of Georgia
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Exciting News from Journal of Advertising at the AAA Conference 2024! As the AAA conference kicks off, we’re thrilled to share that several Journal of Advertising (JA) collections are free to access for a limited time! Best Paper Award Finalists – Discover the most outstanding research nominated for JA’s Best Paper Award. Read here:?https://lnkd.in/gq6QVr8e Consumer Research Collection – A special selection of articles originally curated for the ACR conference, now available to AAA attendees! Read here:?https://lnkd.in/g8-RzU7J Special Issue: Computational Advertising Research Methodology – Cutting-edge research on new methodologies in computational advertising, featuring work from leading scholars. Read here:?https://lnkd.in/gUrrGpPy We’re excited to see these discussions unfold at the conference! If you're attending, be sure to check out the session on computational advertising featuring Dr. Jisu Huh! Don’t forget to follow American Academy of Advertising and Taylor & Francis Group for more updates! #AdvertisingResearch #ComputationalAdvertising #ConsumerBehavior #MarketingScience #AAA2025 #JournalOfAdvertising
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Can generative AI create ads that are as effective and realistic as those made by professionals? Excited to share that our paper introducing the MADE (Mapping, Assembling, Demonstrating, Executing) framework has been published (open access) in the Journal of Advertising's Themed Issue Computational Advertising Research Methodology, earlier this week! Our framework outlines hands-on best practices for using generative AI to create experimental stimuli for advertising research. We also show that AI-generated ads can be as high-quality, appropriate, and realistic as those created by professionals, offering new possibilities for innovative advertising research. Team: Zeph van Berlo, Colin Campbell, Hilde Voorveld Amsterdam School of Communication Research (ASCoR), UvA Maatschappij & Gedrag, University of Amsterdam #AdvertisingResearch #GenerativeAI #EthicalAI #ComputationalAdvertising #MarketingScience #DigitalAdvertising #ResearchMethodology #AdTech #AcademicPublishing #AIInAdvertising #OpenAccess
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How to leverage AI and all its superpowers??? Happy to share a fantastic array of tools and methods related to computational advertising in this brand new special issue of the Journal of Advertising. And it's open access!! Check it out!!! Thanks to Jisu Huh and Michelle Nelson, my fab co-editors!
Computational Advertising Research Methods! Excited to share this special issue of Journal of Advertising. Thanks to Jisu Huh & Cristel Russell ?? . And check out the fabulous authors and articles in the issue. (free access)