Jolly SEO

Stop chasing backlinks. Start building authority. High-DR links can be useful, but they aren’t everything. If you focus only on metrics, you’ll have a backlink profile that looks good on paper… But doesn’t actually drive traffic or impact rankings. Instead, look for: → Relevance – Does this link make sense for your industry? → Traffic – Does the site have real visitors, not just high DR? → Trust – Is this a reputable source that strengthens your brand? How do you spot them? You analyze: → Check their outbound links. Are they linking to real businesses or just selling links? → Look at their traffic trends. Steady growth = a good sign. Declining traffic = red flag. → See who else they’re linking to. Are they credible brands or spammy sites? You ask: → Would I be happy to have my brand associated with this site? → Would my target audience actually read this blog? → Does this link add value beyond SEO—does it bring visibility and trust? I’ll say it again: Build links that build your business. Not just ones that boost a DR score.

A few low-DR links don’t make your SEO weak. They don’t: → Ruin your rankings overnight → Reduce your website’s authority → Mean your linkbuilding efforts are a failure In fact, they often strengthen your backlink profile: → More natural link diversity → A balanced and organic-looking SEO strategy → Less risk of Google penalties from an unnatural link profile Maybe you secured a DR 50 link from a highly relevant industry blog. Maybe you got a mention on a smaller site with engaged readers. Maybe you’re focusing on quality over DR obsession. It doesn’t matter. What matters is how those links contribute to your SEO growth. And a diverse, well-balanced backlink profile increases your ability to rank and sustain long-term results. Agree?

My honest take on Linkbuilding. Straight to the point: Nobody cares about your backlinks—until they actually drive results. It’s not just about high DR numbers. It’s not just about how many links you’ve built. It’s about: ? Earning links from sites that your audience actually visits ? Getting featured in trusted publications that build credibility ? Creating content worth linking to—so links come naturally The real game-changer? → Understanding that linkbuilding is more than SEO—it’s about brand authority. → Building relationships with journalists, editors, and industry leaders. → Playing the long game—because the right links bring lasting results. Anyone can build backlinks. But strategic linkbuilding? That’s how you win. Want to start earning high-quality links that actually move the needle? Reach out via DM ?? or book a discovery call ??

It’s not the competition. It’s your outreach. #1 Reason Your Linkbuilding Isn’t Working: Your outreach is missing one crucial thing: ? "What’s in it for the site owner?" Most people send pitches and expect results. But if your emails don’t clearly show why a site should link to you, they’ll ignore it. Here’s what most people get wrong: ? They send templated, copy-paste pitches. ? They make it all about themselves. ? They offer zero real value to the site owner. Want backlinks that actually get accepted? Flip the script: ? Make it about them. Show how your content benefits their audience. ? Prove your credibility. Highlight why you're a great fit for their site. ? Offer unique value. A fresh perspective, expert insights, or original data. ? Instead of: "We’d love to contribute a guest post to your site." ? Try: "I saw your recent article on [Topic]—I’d love to expand on it with a data-driven piece that provides fresh insights." Every pitch needs to be intentional. Get clear on whether your goal is to build authority, drive traffic, or secure a high-DR placement. When site owners see what’s in it for them, that’s when linkbuilding works. Put yourself in their shoes. Provide real value. Always pitch with intent. ?? Repost to help someone improve their linkbuilding outreach. Follow me → Morgan Taylor for more insights on ethical, high-impact linkbuilding!

The hidden linkbuilding metric that matters more than DR. (No one talks about this.) Most people think high-DR backlinks are the key to SEO success. But Google rewards something even more important: Traffic & engagement. Quick definition: Engaged backlinks = links that actually drive visitors to your site Most SEOs focus on: ? DR ? DA ? Link volume Smart linkbuilders focus on: ? Getting backlinks from real, high-traffic sites ? Securing links where people actually click ? Earning placements that bring in targeted visitors (this is where high-quality guest posts vs. link farms come in) Here’s how to build backlinks that drive real traffic: ?? Prioritize sites with real audiences Not just high-DR numbers—make sure the site has engaged readers. ?? Optimize anchor text for curiosity A generic “Read more here” link? Skippable. A compelling, benefit-driven anchor? Clickable. ?? Choose high-traffic content for link insertions A link inside a high-ranking article brings more visibility than one buried in a blog nobody reads. ?? Leverage PR-style linkbuilding Guest posts and journalist outreach aren’t just for SEO—they position you as an expert. Why this works: Google notices when people click and engage with your backlinks. More traffic = stronger rankings. Stronger rankings = more organic visibility. The proof? Clients who focus on high-engagement backlinks see bigger SEO gains than those who just chase DR. Try it in your next campaign. Build links that bring traffic. Not just links that look good on a spreadsheet.

Tired of being IGNORED after sending your outreach emails? Trust me, I’ve been there. You might be making these 5 mistakes… 1?? Not Personalizing Your Pitch If your email starts with "Dear Webmaster," it’s already in the trash. Mention their site, a recent article, or why your content is a perfect fit. Try this: "Loved your post on [Topic]! I’ve got an angle that could build on that—let me know what you think." 2?? Sending a Wall of Text No one wants to read a 500-word pitch. Keep it short, clear, and to the point. Think: Who you are, what you’re offering, how it benefits them, and a simple CTA. That’s it! 3?? Not Setting Follow-Up Expectations Before ending your email, set the stage for a response. Example: "If this sounds interesting, I’d love to send over a draft idea. Let me know!" Now they know what to expect, and your follow-up won’t feel random. 4?? Following Up the Wrong Way "Just checking in" won’t cut it. Add value in every follow-up. Try this: "Hey [Name], I saw your latest post on [Topic] and thought this guest piece could complement it. Let me know what you think!" 5?? Not Creating a Sense of Urgency Editors are busy. Give them a reason to reply sooner rather than later. Example: "I’ve got a few guest post slots lined up this month—let me know if you’d like to be one of them!" Try these and watch those IGNORED emails turn into ACCEPTED backlinks. P.S. Which one of these mistakes have you made before? Drop it below! ??

Struggling to land high-quality backlinks? Try this. 1?? Research target sites before pitching (Relevance > DR alone). 2?? Engage with editors before cold outreach (Relationship > Random email). 3?? Personalize every pitch (No templates, no spam). 4?? Offer value beyond just "a guest post" (What’s in it for them?). 5?? Follow up with new insights, not “just checking in” (Stay useful). 6?? Track backlinks & impact (Not all links are equal). 7?? Avoid low-effort, paid links (Google will catch you). 8?? Be patient—quality linkbuilding takes time. P.S. We’ve helped brands land backlinks on Forbes, Business Insider, and top industry sites—without spam or shortcuts. DM "Links" to get more details. What would you add?

You can have the best outreach strategy in the world, but if your pitch doesn’t resonate with the site owner... It’s game over. If the site owner doesn’t see value in your pitch, they’ll delete it without a second thought. Here’s how to craft pitches that resonate: 1?? Make it about them. ? What does their audience care about? How can your content help? 2?? Show you’ve done your homework. ? Reference their recent articles or key themes on their site. 3?? Be valuable, not transactional. ? Offer something that benefits them beyond "just a backlink." 4?? Be human, not robotic. ? Skip the templates and write like you’re talking to a real person. 5?? Respect their time. ? Keep your pitch short, clear, and easy to say yes to. You want site owners to feel like your pitch is crafted just for them. That’s when you know you’ve hit gold. P.S. What’s the most successful outreach line you’ve ever used? Drop it below!

Why should you invest in high-quality links in 2025? Honestly, who knows. → You might build authority in your industry. → You might stop relying so much on paid ads. → You might start outranking your competitors. → You might see a steady increase in organic traffic. → You might generate leads from trusted publications. → You might establish credibility with your target audience. → You might get featured in “Top Tools” or “Best Services” lists. → You might finally crack the SEO code and see consistent results. What I do know is this: → Links from high-DR sites drive traffic that converts. → Niche-relevant backlinks strengthen your brand authority. → Our clients are seeing results like 10x traffic growth from strategic linkbuilding. I’ve never heard anyone say investing in quality links hurt their business. The only regret I’ve heard is: “Why didn’t I start sooner?” So just do it. You’ll be surprised at what’s possible in 2025. P.S. Want links that actually drive results? DM me "2025 Links" and let's chat.

This feedback from Jerry Han means the world to us. ?? When we started Jolly SEO, our mission was simple: → Be transparent about how links are sourced. → Put in the work to deliver quality, not shortcuts. → Adapt to industry changes so clients never have to worry. Hearing that we’ve lived up to this mission for 4+ years? That’s the kind of validation we never take for granted. Linkbuilding isn’t just about building backlinks. It’s about building trust, relationships, and results that last. Jerry’s story reminds us why we’re in this for the long haul. To every client who’s chosen Jolly SEO: Thank you for trusting us to be part of your growth. Here’s to doing even more great work in 2025 and beyond! P.S. Ready to start your own linkbuilding journey? Let’s talk.