Zealot

You can't measure customer advocacy. I hear this all the time. And honestly? It's bullshit. Look, I get it. This stuff can feel messy and hard to quantify. But saying it can't be measured? That's just not true. So....I've spent the last few months digging into this. Talking to CMOs, combing through analyst reports, and reading just about every blog out there on measuring this stuff. And guess what? I found 100+ ways to actually measure this stuff. REAL numbers that show clear ROI. It's the kind of info I wish I had when my boss was breathing down my neck about advocacy ROI during an internship I had in 2021. I can't post the link to the doc directly (thanks to LinkedIn rules) so just comment "KPI" below or DM me and I'll send the doc your way.

Glimpse the future -- a new generation of founders in Seattle. The map below, created by YoungTech Seattle in collaboration with Peter Mueller of Breakwater Ventures, represents a look at the incredibly diverse set of Seattle companies with a founder or co-founder under 35. Despite Seattle's entrepreneurial and funding ecosystems disproportionately favoring those with decades of industry experience, these founders are beating the odds. This small but growing cohort packs a serious punch -- with an average founding year of 2021, they have collectively raised more than $225M in venture funding. With the best undoubtedly yet to come, this is certainly a group to keep your eye on. If we missed you on this list we apologize and we would love to learn more about you and what you're working on so please reach out! --- Note: This does not include the many young founders still building in stealth - can't wait for your public launches!

Last month was fu*king insane. After (what felt like years) of: ? Changing our positioning ? Talking to customers for 16+ hrs a day ? Ruthlessly asking ppl: "Why would you NOT buy this?!" to find what they WOULD pay for Something clicked (a story for another day). In a BIG way. Because just this last month alone... ? MoM Revenue Up 438% ? Tier 1 Investors Flooding Our Inbox ? 276 Games of Ping Pong Played (Srikar Chava owes me July rent) ? $6B company closed ? $4B company closed ? $25B company closing ? IRL activation deal with a major retailer for 100+ stores nationwide ? Several other $100M+ brands projected to close ? Strategic Partnership w/ Largest Beauty Brand In the World ? Strategic Partnership w/ Fast-Growing Community Platform ? Strategic Partnership w/ a Top Consulting Firm ? Shipped 13 New Product Updates ? Expedited Zapier Integration, thanks to Mike Knoop Looking back, I think there are 5 big lessons from the recent "success" ??. ?????????? ???? ????????????, ?????? ?????????????? ex. Your goal shouldn’t be to get $1M ARR. Your goal should be to post 3x per day or reach out to 100 prospects per day. Focus on what you can control. ??. ???????????????? ???????? ?????????????? ???????? ?? ???????? ???????????? ???????????????? ????????. ????????, ????????, ????????????. What takes an average team weeks, takes the Zealot team hours. You need to move fast, even if you don't have 100% certainty of a decision. ??. ??????’?? ???? ???????? ????????. ???????? ???????? ???? ??????????????????. Fake work is doing anything besides selling or building your product. Don't get caught up in this trap. Go sell or build, nothing else matters. ??. ???????? ?????? ?????????? ?????? Most companies are too vanilla. They try to act super professional and show up to customer, investor, and internal meetings with zero energy. This is BS. At Zealot, we require at least 1 laugh to occur at every meeting. Energy is contagious. ??. ?????????????????????? / ?????????????????? ?????????????????? Instead of trying to figure out what resonates with your customers by yourself, just ask them. Ask your customers to repeat back exactly the benefit your product provides them. Focus on the outcome of the product. ex. "Now you’ll be able to ___________" Next Up: 10x these results for July

Favorite way to use Zealot (very tactically) for a large brand ambassador program: 1) Place ambassador application link everywhere (Emails, Socials, QR codes on packaging, etc.) 2) Have 1000’s of ambassadors sign up, without requiring passwords or social account connection 3) Easily engage ambassadors with gamified missions like submitting UGC or posting 4) Ambassadors submit missions through a white-labeled advocate portal, where they can see a leaderboard, their earnings, and redeem points for rewards like store credit 5) All program rewards, reminders, payments, tax forms and communication is automated 6) Rinse and repeat on auto-pilot Old way of running an ambassador program: -Being limited to just rewarding ambassadors with commission -Ambassadors get bored and inactive, requiring extra effort to contact them -Being bogged down with admin tasks like receiving inbound applications, communication, payments, social tracking -Go on Grin or Aspire to find 5 expensive "influencers" -Limited to a one-off contract -Impossible to scale New way of running a successful ambassador program: -Gamified missions, tiers, leaderboards and automated follow-ups to keep ambassadors engaged -Using real brand fans, who genuinely love your brand and are more affordable/authentic than influencers -Engage and nurture ambassadors on a long-term basis -Ambassadors self manage links and payments in their advocate portal, making it easy to scale -Streamline applications, reporting, tax forms, link creation - all in one spot All done with: -Zealot Now imagine creating an army of ambassadors driving UGC and sales at scale, while you only pay out for performance. I was ~also~ using these influencer platforms to run ambassador programs (which didn’t work)…so decided to build what I always wanted. Proud to be the building what advocate marketing software should’ve looked like years ago.

It's literally me

Facts.

Painfully accurate.

Y’all have creative teams? I am the the creative team

Legal is scar

Where is the puppy that represents my salary, pulling both??