Roy, Inc.

Cale Johnston lost his NIL contribution not knowing where it actually went. And he wasn’t alone. The lack of transparency in NIL deals has left both fans and athletes frustrated. That’s why he built Roy—to give fans full control over their contributions while ensuring athletes receive direct support. With Roy, fans send money?directly?to athletes, receive exclusive content, and get their money back if an athlete transfers. No middlemen. No guessing. Just real support. Download Roy Today: bit.ly/4cR6dH6

Roy is giving athletes and fans a new way to connect. With full transparency, fans can directly support their favorite athletes—no middleman, no general fund, just real impact. "I love my fans so much, and with Roy, they have the opportunity to support me directly. It’s also raising awareness for women’s wrestling, which is growing fast—but we want it to boom! Roy is the future of NIL, and my teammates and I are so excited for what’s ahead. Let’s grow this together!"

Big News: Roy Partners with Wrestling Star Kennedy Blades to Empower Female College Athletes and Expand NIL Opportunities

?? Athletics Departments & Collectives—Maximize Revenue, Minimize Hassle with ROY ?? At ROY, we help athletic departments and collectives unlock new revenue streams while ensuring every student-athlete at your institution benefits. Our platform amplifies NIL potential, enhances fan engagement, and simplifies monetization—all while offering a streamlined administrative process that takes the workload off your team. ?? New revenue opportunities without extra strain ?? Opportunities for all student-athletes ?? Stronger program branding & financial growth ?? Easy-to-manage, automated processes for compliance & administration ?? Scan the QR code below to see how we can help your program win on and off the field! #NIL #Athletics #RevenueGrowth #StudentAthletes #SportsBusiness #ROYInc #AmplifyYourGame #Efficiency

"We built Roy to empower athletes and give fans a transparent, direct way to make an impact. This collaboration with Kent State Athletics and the Blue and Gold Collective showcases how Roy can strengthen the connection between fans and athletes while helping players unlock their full potential. We're thrilled to support Kent State's athletes and the incredible community behind them."

Exciting news for the New Year!! South Dakota First Capital made its second investment in Cale Johnston and the entire team who have launched Roy! We are pleased to have joined Idea Fund of La Crosse and Groove Capital in the round. Roy has taken a unique approach to empowering athletes, fans, and universities to take advantage of the fast-growing NIL (name, image, and likeness) market. Download the app, find your favorite teams, and connect with the best athletes today!

Great article highlighting Roy's momentum to elevate NIL and the impact fans have on the athletes.

Perich and Taylor are partnering with Roy, a Minneapolis-based company that developed an app for making direct name, image and likeness contributions to athletes.

Congrats to our Founder & CEO, Cale Johnston and Managing Director of Roy's leading investor Idea Fund of La Crosse, Jonathon Horne. View the entire TCB 100 list here: https://lnkd.in/g3GhrUmt

WMU leads the NIL revolution with Roy and Broncos Will Reign Collective! This groundbreaking partnership empowers athletes, connects fans, and ensures contributions go directly to student-athletes.