RevEngine?

You’ve got the right tools, the right people, and a solid strategy—so why aren’t you seeing the growth you expected?? The issue isn’t effort. It’s ??????????????????.? When sales and marketing aren’t fully in sync, deals slow down, messaging gets diluted, and pipeline growth becomes unpredictable.? This newsletter edition breaks down how to ?????????????????? ???????? ?????????????? ???????????? to remove friction and unlock sustainable growth.? Click the link below to identify the hidden gaps in your revenue engine and get a clear roadmap for aligning sales and marketing to drive predictable growth.

A misaligned sales and marketing team isn’t just inefficient—it’s a design flaw that can stall growth and leave revenue on the table. At RevEngine? , we see alignment as the operating system (OS) of your organization. When this system is out of sync, your revenue engine sputters and leads to lackluster and suboptimal results. 5 Signs of Misalignment You Can’t Ignore ? ?????????????????????? ?????????? ?????? ????????????????????:??When sales and marketing pursue different objectives or work off separate targets, it creates a disconnect that undermines collaboration. Both teams need to rally around shared revenue goals to drive unified growth. ? ???????????????????????? ??????????????????:??If your brand voice and customer communication vary between teams, prospects receive mixed signals. This inconsistency damages trust and dilutes your market positioning, making it harder for your brand to stand out. ? ?????????????????????? ???????? ??????????????:??A broken lead qualification or handoff process means that valuable opportunities slip through the cracks. When marketing fails to deliver high-quality leads to sales—or when sales isn’t equipped to follow up effectively—the revenue pipeline suffers. ? ???????? ???? ???????????? ??????????????:??Without common KPIs or a unified dashboard, it’s nearly impossible for both teams to understand what’s working and where improvements are needed. Data-driven integration is key to ensuring every action aligns with revenue outcomes. ? ???????????? ??????????????????????????:??When communication is confined within departmental boundaries, ideas and insights are lost. A culture that doesn’t encourage regular, cross-functional collaboration creates an environment where issues fester, rather than being addressed head-on. These signs aren’t just minor hiccups—they’re red flags that your organization’s revenue operating system needs a serious upgrade. Ask yourself: Is your team operating in a cohesive, unified way, or are outdated silos holding you back? By recognizing and addressing these misalignment issues, you’re not just fixing a problem—you’re reprogramming your revenue engine for sustainable growth.

Stop playing catch-up with your competitors—position alignment as your secret weapon for success. The best revenue leaders don’t treat sales & marketing alignment as a mere operational fix; they leverage it to propel growth and sharpen market positioning. When alignment is front and center, you transform fragmented teams into a unified revenue engine. Here’s how top leaders do it: ? ?????????????????? ??????????????????????: They foster true collaboration by aligning sales and marketing goals with clear, shared revenue targets.? ? ?????????????? ??????????????????: Consistent, customer-centric communication builds trust and differentiates your brand in the marketplace.? ? ????????-???????????? ????????????????: Using analytics to drive decisions not only streamlines processes but also identifies untapped opportunities.? ? ???????????????? ??????????: Embracing a customer-first mindset across teams creates a resilient, agile organization ready to adapt to market changes. By positioning alignment as a strategic business decision, revenue leaders unlock the full potential of their teams, driving sustainable growth. You should see alignment not as a nice-to-have, but as your company's operating system. Ask yourself: Are you running on outdated silos, or have you reprogrammed your revenue engine for true, unified growth?

Misalignment between sales and marketing isn’t just an operational issue—it’s often a design problem. ? Strategy, process, and tools don’t work together. ? Teams operate in silos, creating friction instead of momentum. ? More meetings and dashboards won’t fix the underlying flaws. If sales and marketing are constantly out of sync, struggling with inefficiencies, or failing to turn leads into real revenue, it may not be a fix you need—it may be a redesign. How do you know if it’s time to rethink your approach? That’s what we break down in the article.

Stop wasting millions – discover how a simple misalignment between sales and marketing is silently draining your revenue. Too many companies treat alignment as an afterthought, leaving valuable opportunities on the table. When teams operate in silos with unclear workflows and conflicting goals, resources get wasted and revenue potential slips away. It's time to confront this hidden cost head-on and build a unified revenue engine that drives growth Here’s the truth: ? Sales & marketing teams often ?????????????? ???? ?????????? due to unclear workflows and conflicting objectives.?? ? Overlooking the need for a unified strategy leads to ???????????? ?????????????????? ???? ?????????????????????? ?????????? and ineffective handoffs.? ? A strong alignment initiative requires more than shared dashboards—it demands a ???????????????? ?????? ???????????????????? ?????????? that embraces a customer-first mindset.? ? Embracing alignment early isn’t about quick fixes; it’s about ???????????????? ?? ?????????????? ?????????????? ???????????? that delivers measurable growth. Digital transformation and the race for data-driven decision-making have raised the stakes. Leaders who proactively break down silos and build cohesive teams position themselves to: ? Accelerate pipeline velocity?? ? Improve customer satisfaction?? ? Optimize resource allocation Don’t let misalignment be an afterthought. Invest in sustainable strategies that drive predictable growth and long-term competitive advantage. Let’s challenge the status quo. It’s time for sales & marketing to align from day one, not as an add-on.

Ever wonder why sales and marketing misalignment never seems to go away—no matter how many meetings you hold or tools you implement? Because alignment isn’t an activity—it’s an outcome. You can’t solve structural problems with surface-level fixes. No amount of weekly syncs, shared dashboards, or AI-powered scoring tools will align two teams that are fundamentally incentivized to operate in silos. Misalignment isn’t a communication problem—it’s a ???????????????? ???????????? ??????????????. ?????? ???????? ?????????????????? ???????? ?????????? ???? ?? ?????????? ???? ???????????????????????? ?????????? & ?????????????????? ?????????????? ???? ???????????????? ?????????????? - Most companies still treat sales and marketing as two distinct departments, each with its own goals, processes, and leadership. But buyers don’t experience them separately. The longer these teams stay in their own lanes, the more fragmented the buying experience becomes. ???????? ???????????????? ??????’?? ?????????? ?????????????????? ?????????????????? - Alignment doesn’t come from getting in a room together more often. If sales is rewarded for closing revenue and marketing is rewarded for generating leads, those teams will naturally work toward different outcomes—no matter how many times they meet. ???????? ??????’?? ?????? ?? ???????????? ???????????????? - Companies often assume that better data visibility will lead to better alignment. But technology only amplifies whatever system is already in place. If the core strategy is misaligned, a new CRM integration or AI-powered scoring model won’t change anything. ???????????????????? ?????????????? ?????????????????? ???? ???????????? ???????? ?????? ???????????? ???? - When alignment fails, executives often look to sales and marketing leaders to “fix” the problem. But alignment doesn’t start at the department level—it starts at the business strategy level. If leadership doesn’t integrate sales and marketing as a single revenue function, misalignment is inevitable. ???????? ?????? ???????? ?????????????? ?????????????? ???? ?????????????????????? The companies that solve alignment don’t hold more meetings. They don’t rely on tech to bridge the gap. They redesign the system. ? Sales and marketing share one revenue goal. ? Both teams are held accountable for pipeline contribution, not just their individual metrics. ? Compensation plans reward behaviors that drive long-term revenue growth—not just lead volume or short-term quota attainment. Most companies are optimizing for internal efficiency. The best companies are optimizing for buyer experience. The hard truth? If sales and marketing alignment still requires effort in your organization, it’s because the system was never built for it in the first place.

Are you leaving revenue on the table because of gaps in your customer journey? Misalignment between sales and marketing often creates a fractured experience for your buyers—leading to missed deals, slower sales cycles, and frustrated teams. If your teams aren't fully aligned, you're not just missing opportunities—you’re creating friction that stalls growth. In our latest article, we break down how to identify and fix these gaps, so you can create a seamless, buyer-centric journey that accelerates your pipeline. What would happen to your revenue if every handoff in your customer journey was seamless? Read the full article below!

Every revenue leader says they want sales and marketing to be aligned. Yet, most unknowingly set their teams up to fail. Because the problem isn’t that sales and marketing don’t work together—it’s that most companies still treat them as separate functions Imagine a relay race where two runners—Sales and Marketing—are supposed to work together to win. Marketing sprints the first leg, generating demand and handing off the baton. Sales takes over, aiming to close deals and drive revenue. But there’s a problem. Marketing is running in one lane, and Sales is in another. The baton pass is sloppy—or worse, it never happens. Neither runner knows exactly where the handoff should take place. Instead of fixing the track, leadership blames the runners. This is what happens when sales and marketing aren’t structurally aligned. And it’s costing companies real money: ? Misalignment can drain 10% or more of annual revenue. ? Companies with weak alignment see 36% lower customer retention. ? Organizations that get it right grow 24% faster and close 67% more deals. The numbers make it clear: alignment isn’t just a "nice-to-have"—it’s a business necessity. ?????? ?????????????????? ?????????????? ????????—???????? ?????? ???????? ?????????? Sales & Marketing Were Never Designed to Work Together Marketing focused on awareness and leads, while sales handled relationships and closing. That model is broken. Today’s buyers don’t distinguish between sales and marketing—they expect a seamless journey. Most companies haven’t adapted. ???? ???????????? ???????????????????? ???? ?? ‘???????? ????????’ Marketing celebrates MQLs. Sales ignores them. If these teams don’t agree on what a good lead looks like, they’ll never align on pipeline growth. More meetings or tech won’t fix this. ?????????????????????? ???????????????????? ???????? ?????????????????? If marketing is measured on lead volume and sales on closed deals, they’re set up to work against each other. The best revenue leaders align compensation and KPIs so both teams are rewarded for pipeline contribution—not just top-of-funnel activity. ???????????????????? ?????????? ?????????? ??????????????????—?????? ??????????’?? ?????????????? ???? If alignment isn’t a leadership mandate, it will fail. It can’t just be a "sales and marketing problem"—it’s a business-wide strategy shift. It requires leadership buy-in, structural change, and clear accountability. ?????? ???? ?????????? ???????? (?????? ????????) Most companies think alignment is about collaboration. It’s not. Alignment happens when sales and marketing stop functioning as two teams—and instead operate as a single revenue engine. Companies that get alignment right treat it as a revenue strategy—not an operational tweak.

Most revenue teams focus on lead generation and closing deals—but what happens in between? For many companies, the journey from first touch to closed deal is full of gaps: ? Marketing captures leads, but sales lacks context on what actually drove engagement. ?? ? Sales reaches out, but their messaging doesn’t match the value prop that attracted the lead in the first place. ?? ? Prospects move through the funnel, but internal misalignment slows momentum and kills deals. ?????? ???????? ???????? ????????????? Most teams operate with incomplete or disconnected insights—in fact, only 31% of marketers are fully satisfied with their ability to unify customer data sources. When data is fragmented, so is the customer journey. Leads get lost, messaging becomes inconsistent, and deals stall. ?????? ???? ?????? ????: ? ???????????? & ?????????? ???? ?????? ?????????? ???????????????? ?????????????? (??????) – Sales, marketing, and customer success need to agree on who you’re targeting, what problems they face, and what messaging resonates. If teams aren’t aligned here, the journey is broken from the start. ?? ? ?????? ?????? ???????? ???????????????? ?????????????? ???????????????? – Every touchpoint should intentionally guide the customer forward. If marketing is optimizing for MQLs and sales is focused only on bottom-funnel conversion, key moments in the journey get neglected. ?? ? ?????? ?????? ?????????????? ?????????????? – Every lead should come with full context: ?? ? What content did they engage with ? What challenges they’re trying to solve ? What they expect in the next interaction ? ?????????? ?????????? & ?????????????????? ???? ??????????????, ?????? ???????? ?????????? – If marketing’s job is done at the MQL stage, and sales only cares about closed-won deals, misalignment is inevitable. Both teams should be accountable for pipeline progression and revenue impact. A seamless customer journey isn’t just a nice-to-have—it’s what separates high-growth revenue teams from those stuck in constant friction. Where does your team struggle most in creating a frictionless buying experience? Let’s discuss below—or explore more at RevEngine?

Your sales and marketing teams aren’t misaligned because they don’t communicate enough. They’re misaligned because your business wasn’t designed for alignment in the first place. More meetings won’t fix it. A new tech stack won’t fix it. Alignment isn’t an activity—it’s an outcome of how your org is structured, incentivized, and led. If sales and marketing still feel like two separate teams, misalignment isn’t a problem—it’s a guarantee. So the real question is: Are you trying to fix misalignment? Or are you ready to redesign the system? Read more in the RevEngine? newsletter.