LTO (Lead to Opportunity)

Introducing ShowScout. A lead capture app built for conferences and trade shows that helps you effortlessly prioritize prospects, initiate discussions, capture sales insight, and close the loop on potential opportunities. #B2Bsales #TradeShow

Tight trade show budget? Here's a bold take: You don't need a booth to drive ROI. ?? After two decades helping companies master trade show strategy, we've learned success isn't about square footage - it's about targeting the right prospects with the right approach. Here's how to dominate your next show without the $50K booth investment: ? Get your hands on the exhibitor list and build a highly targeted prospect list (Pssst... our team can handle this for you, starting at $750) ? Schedule strategic meetings at quiet spots near the show (no shouting over booth noise!) ?Use ShowScout ($249/show) to: → Map an efficient route through exhibitors → Track every meaningful conversation → Never lose another lead → Sync everything to your CRM Because here's the truth: 5 focused conversations will always beat 100 random booth interactions. Want the complete playbook for walking a show like a pro? Comment "walk" to get a copy of our guide "The Power Walk- 12 Steps to Dominate Shows Without Investing in a Booth". Your CFO will thank us later. ?? #tradeshows #salesstrategy #b2bsales #ROI #leadgeneration

Ever notice those sales pros who seem to glide through trade shows with purpose, scoring meetings with decision-makers while others wander aimlessly? They've mastered what we call "The Power Walk" - a strategic approach to working a show floor that turns casual conversations into qualified opportunities... without spending a dime on booth space. Introducing ?????? ?????????? ????????: ???? ?????????? ???? ???????????????? ?????????? ?????????????? ?????????????????? ???? ?? ?????????? We've broken down this methodology into a proven framework that any sales professional can follow: ⒈ Choose the Right Show ⒉ Download the Exhibitor List ⒊ Filter Your Prospects ⒋ Identify Decision Makers & Influencers ⒌ Prioritize Your List ⒍ Plan Your Outreach ⒎ Personalize Your Approach ⒏ Monitor Engagement ⒐ Create a Show Floor Game Plan 10. Prepare for Each Interaction 11. Focus on Building Relationships 12. Document Everything No more hoping to bump into the right prospects. No more collecting business cards that lead nowhere. Just strategic, purposeful engagement that drives real results. ?? Save this infographic for your next show ?? Like if you've mastered the "power walk" ??? Share with a colleague who needs this Want the complete playbook? Comment "walk" and we'll DM you a copy. #tradeshows #b2bsales #salesstrategy #networking #leadgeneration

Shocking stat: Only 6% of marketers believe their company converts trade show leads effectively. ?? Are you ready to join the top 6%? ... ... ... Let's turn your trade show investment into a revenue-generating machine. Introducing LTO's Trade Show ROI Maximizer: Your all-in-one solution for crushing your next event. Here's how we ensure every dollar spent brings returns: 1?? Pre-Show Intelligence: ? Identify high-value prospects before you even pack your bags ? Create a targeted outreach plan to fill your schedule ? Warm up leads so they're eager to visit your booth 2?? Booth Traffic Magnetizer: ? Transform your booth from wallflower to center of attention ? Create experiences that draw in decision-makers ? Stand out with messaging that speaks directly to prospect pain points 3?? Conversation Optimizer: ? Access real-time prospect data for personalized pitches ? Use our ShowScout app to qualify leads on the spot ? Capture detailed notes for effective follow-up 4?? Network Like a Pro: ? Get alerts when VIP prospects are nearby ? Navigate the show floor efficiently with our optimized route planner ? Never miss a high-value connection again 5?? Follow-Up Accelerator: ? Launch personalized, multi-channel follow-up campaigns ? Keep your brand top-of-mind with targeted retargeting ? Turn those warm leads into hot sales opportunities Pro Tip: Use our ROI tracker to measure your success in real-time and adjust your strategy on the fly! Why focus on maximizing ROI? ? It justifies your trade show budget to leadership ? It ensures every team member's time is well-spent ? It transforms trade shows from expenses into investments No more questioning if trade shows are worth it. No more struggling to prove the value of your attendance. Just data-driven strategies that turn trade show investments into profitable returns. Ready to make your next trade show your most successful yet? ?? What's your best tip for maximizing trade show ROI? Share your wisdom below or tag a colleague who needs to boost their event performance! #TradeShowROI #B2BSales #EventMarketing

Ever leave a trade show with a pocket full of business cards and a head full of "I'll remember that" moments? Only to get back to your desk, get sucked into the to-do’s that piled up while you were away, completely lose the momentum from the show, and fail to nail your post-show follow up? Let's make forgetting leads a thing of the past. ... ... ... Introducing ShowScout: Your post-show follow-up supercharger. Here's how we transform your trade show aftermath: 1?? Instant Lead Capture: ? Snap a pic of business cards — they're instantly transcribed and added to your CRM ? No more manual data entry when you return to the office ? Ensure every potential lead makes it into your funnel 2?? Conversation Context at Your Fingertips: ? Voice-to-text notes capture those crucial conversation details ? Tag interactions with custom keywords for easy searching ? Never forget why a lead was excited about your solution 3?? Opportunity Potential Tracking: ? Rate leads on the spot with our customizable scoring system ? Prioritize follow-ups based on real potential, not guesswork ? Focus your energy on the prospects most likely to convert 4?? Automated, Personalized Follow-Ups: ? Generate tailored email templates based on conversation notes ? Schedule follow-ups before you even leave the show floor ? Be the first to reach out while you're still fresh in their mind 5?? ROI Reporting Made Easy: ? Track exactly who you met with and when ? Generate reports on lead quality and follow-up status ? Prove the value of your trade show efforts to leadership Why does effortless follow-up matter? ? The faster you follow up, the higher your chances of closing ? Personalized outreach dramatically increases response rates ? Clear ROI data justifies (and often increases) your event budget With ShowScout, you'll: ? Turn leads into opportunities before your competition even starts data entry ? Increase your conversion rates with targeted, timely follow-ups ? Demonstrate clear ROI from every trade show you attend No more lost opportunities due to delayed follow-up. No more generic "Nice to meet you" emails. No more questioning whether trade shows are worth the investment. Just streamlined, strategic follow-up that turns trade show connections into closed deals. Ready to make post-show follow-up your competitive advantage? ?? What's your biggest post-trade show follow-up challenge? Share below — your pain point might be the next problem we solve with ShowScout! #TradeShowSuccess #SalesProductivity #FollowUpMadeEasy

Our founder Alison French knows firsthand the challenges of converting trade show connections into revenue. Check out these proven tactics for maximizing your next trade show investment. The 4-step framework shared in this article comes from decades of experience helping sales teams turn face-to-face conversations into closed deals. Looking to transform your trade show results? Let's talk about how we can help your sales team implement these strategies at your next event. #TradeShows #B2BSales #LeadGeneration #SalesStrategy #Conferences

Ready to turn trade shows into your lead generation machine? ? ?? Our founder, Alison French, shares a proven 12-step strategy to capture and nurture valuable prospects before, during, and after the event. Read more ?? #B2BSales #TradeShows

?? Are you starting conversations with decision-makers before you arrive at conferences or trade shows? If not, you're missing out on a game-changing strategy. Our survey reveals that ???????????????????? ???????? ????????????????-???????????? ???? ?????? #?? ?????????????????? for sales teams at events. But what if you could overcome this hurdle before even setting foot on the show floor? At LTO, we turn trade show potential into precision-targeted connections. Our secret? Initiating meaningful dialogues weeks before the event kickoff. For those struggling to find the right contacts, our custom-curated attendee and exhibitor lists are your golden ticket. We don't just hand you a list; we provide a strategic roadmap to engage decision-makers effectively. Swipe through for game-changing tips on how to kickstart those crucial conversations before the event.? #TradeShowStrategy? #ConferenceSuccess #B2BSales #ShowScout

?? Struggling to connect with the right people at trade shows? You're not alone. Our survey reveals that "Connecting with Decision Makers" is ?????? #?? ???????????????????for sales teams at conferences and trade shows. At LTO, we've cracked the code on turning trade and conferences into your revenue powerhouse. Our ShowScout app doesn't just help you navigate the event — it's your secret weapon for identifying and engaging with decision-makers. Imagine walking into your next trade show with a curated list of high-potential prospects, complete with booth numbers and engagement strategies. That's the power of ShowScout. We help you cut through the noise and focus on conversations that matter. But it's not just about technology. Our strategies encompass the entire trade show journey from pre-show planning to post-event follow-up. We've distilled years of experience into a proven methodology that maximizes your chances of connecting with decision-makers. Ready to stop hoping for chance encounters and start orchestrating meaningful connections? That's what we do at LTO. #TradeShowStrategy? #ConferenceSuccess #B2BSales #ShowScout

Trade show leads going cold? ??? ? Our founder, Alison French, reveals proven strategies to transform event connections into lasting business relationships and establish your brand as an industry authority. Read more ?? #B2BSales #TradeShows