Ladder

Congratulations to Gregory Stewart, Tom Digan, CFA and the entire Ladder team on a successful series B raise. As an early investor, it's exciting to see you continue to execute on your vision to bring fitness and wellness to everyone, regardless of where they are in the journey. As a B2B marketing leader, I'm grateful for the opportunity to go deep into your marketing strategy and learn from your journey. Without giving away any proprietary information, my take-aways: 1. Ladder has nailed the user onboarding experience, providing a customized path that get's every user to the aha! moment quickly and with delight. 2. Ladder has successfully scaled acquisition via paid social with very positive unit economics...in fact, so much that they can now leverage General Catalyst's Customer Value Fund to underwrite customer acquisition going forward. 3. Ladder has cracked the code on paid user retention via content, social engagement and gamification in the app...which is not easy to do in fitness. Great unit economics + sticky customers = a great recurring business. If you're looking to ladder-up your fitness routine, give Ladder a try... if you're a PLG marketer looking for inspiration to improve your onboarding flow, give Ladder a try! https://lnkd.in/gXpPdiSj

We're thrilled to announce Ladder has secured over $100M to support new growth initiatives and to reach a global audience. ?? The funding comes from two distinct and complementary financings: 1?? ?$15M Series B led by Point72 Ventures (Ishan Sinha, Benjamin Shor) and ADvantage (Jeremy Pressman, John Weaver), along with PagsGroup (Steve Pagliuca, Zach Yoshor) and Series A lead investors Tapestry VC (Patrick Murphy, Audrey Miller) and LivWell Ventures (Doss Cunningham, DJ Monteilh) 2?? $90M go-to-market investment from General Catalyst’s Customer Value strategy (Pranav Singhvi, Karanveer Mohan, Harry Elliott). This comes just a year after Ladder’s Series A, and is a testament to the value Ladder brings to members – giving them a plan for every workout and keeping them motivated to keep going. ?? We’re excited for what’s to come with these new partnerships and to continue to exceed the expectations of our community! ?? cc: Gregory Stewart, Tom Digan, CFA https://lnkd.in/ehuWSYkK

Phil Carter dropping ?? ?? !! Thanks for the ?? , Phil Carter!!

?????? ?? ?? ??

???? ???? ?? ??

Thanks for the mention CNBC (Justine Fisher)! ?? --- "CEO Gregory Stewart said that although the company’s [Ladder]mobile workout subscription service launched in the middle of the Covid-19 pandemic, it has seen its 'most explosive' growth in the past couple of years." --- "As a mobile-first product that focuses on strength training, Stewart said Ladder’s users are mostly women and people who invest in gym memberships to access equipment. 'We’re 70% women members in our app, so as strength training has become more popular and in demand, we’ve certainly benefited from that,' Stewart said." --- "According to Stewart, 65% of Ladder’s users are taking the [Ladder] app to the gym weekly to use the equipment there. While products during the pandemic focused on home fitness consumers, he said gym-goers are now an untapped potential in the industry. ---“Most companies in our space haven’t really focused on that user, even though it’s a huge audience, 65 million in gym memberships in the U.S. …It’s a big, meaningful audience that’s motivated and excited and committed financially to their workout routine,” Stewart said. https://lnkd.in/g4ea7Ua6

??Ladder Live 2024?? was an absolute blast. It’s an incredible opportunity for our community to get together, for our coaches to meet their teammates face-to-face and for us all to get a little sweat in! What we’re building is so much more powerful than an app or any one training style. We’ll building a community that is here to lift each other up, to inspire one another and get STRONG in every aspect of our lives. And we couldn’t do it without our team. ?? Any ideas on what city needs a Ladder Live workout in 2025?

Excited to announce Ladder's newest integration with Strava. You can now share your Ladder Sweaty Selfies and workout stats with your Strava community all in one place. ??

The Process is the Point, a film by Ladder documenting real Ladder members. You could skip the work, but then you'd skip the process. ??

The game has changed. 2024 is off to an amazing start already and we’re just getting warmed up. ?? Proud to announce Ladder has been named: 2024 Women’s Health Awards’ Best Strength Training App 2024 Women’s Health Awards’ Best App for Unlimited Personal Training 2024 CNET Awards’ Best App for Strength Training CNN Award for Best Workout Apps for 2023 Doesn’t get much better than that, but don't worry, we’re working on it. ????