Breakthru

Proud to have partnered with The Michigan Democratic Party (MDP) to revolutionize how young voters engage in the democratic process! Through our Youth Hub, a gamified platform for voter education, students didn’t just learn about registration, they became ambassadors, spreading awareness via SMS, social media, and peer networks. Stay tuned for our next post as we explore the strategies, tools, and lessons from the campaign that are paving the way for future youth engagement!

Let's be honest... surveys are boring. Whether it’s filling out a post-event survey, leaving a Google review, engaging with a YouTube poll, or sitting through a required school feedback form…it’s not the most exciting experience. Most of the time, people get so bored that they just answer for the sake of answering, leading to inaccurate, unreliable data. And after all that effort, the real headache begins: figuring out what to do with the responses. Which responses matter most? How long did people spend on each question? How do we segment the audience to get clear, actionable insights? The process is long, tedious, and overwhelming for everyone involved. But forms and surveys aren’t going anywhere. They remain essential for understanding consumer behavior, predicting trends, and refining engagement strategies. The problem isn’t the need for surveys; it’s the way they’re conducted. That’s where AI changes the game. Through AI-powered, gamified, and interactive mission-driven platforms, Breakthru has transformed surveys from a tedious task into an engaging experience designed to effectively reach, engage, and activate youth audiences. Instead of feeling like an obligation, participation becomes fun and rewarding. Gamification keeps users engaged, incentives drive meaningful responses, and AI simplifies the entire process ensuring brands collect quality insights without burdening their audience. More than just gathering data, this approach allows companies to transform consumer engagement into a movement that aligns with their values and resonates with their target audience. And once the responses are in, Breakthru’s technology makes data insights, analysis, and interpretation more intuitive than ever. AI has become fundamental to gathering accurate data, keeping your audience actively engaged, and ensuring your campaigns drive measurable outcomes. As technology continues to evolve, one question remains: How will your team harness it to stay ahead, innovate, and turn data into real impact?

Happy Women’s History Month! ?? We’re shining a light on The GIST, an inspiring women led sports media brand on a mission to equalize sports coverage across genders and diverse voices. With Breakthru’s engagement and data driven platform, The GIST was able to: ? Guarantee 60+ seconds of content engagement per person. ? Drive brand consideration, with 88% of engaged students saying they’d consider The GIST when looking for sports news. Representation starts on the field, but how the stories are told matters just as much. ?? #WomensHistoryMonth #TheGIST #Breakthru #MarketingInnovation #GenZEngagement

We’re so busy keeping up with the latest technology that we rarely stop to realize just how much has changed. From the way we shop to how we consume content, technology has reshaped every part of daily life—so seamlessly that we often forget what came before. The way people watch, work, connect, and engage isn’t what it used to be. Attention is harder to capture, loyalty is harder to earn, and audiences expect more than ever before. Brands that understand this aren’t just keeping up—they’re leading the conversation. Because in a world that never stops evolving, sticking to the old playbook isn’t an option." #ThenVsNow #DigitalEvolution #MarketingInnovation #GenZEngagement

You Wouldn’t Trust a Pizza Place Run by Someone Who’s Never Eaten Pizza… So Why Market to Gen Z Without Them? ?? Countless brands have teams of seasoned professionals crafting messages for younger generations—without the younger generation's input (except maybe their kids). Even with the best intentions, they’re speaking a different language. Here’s why it’s essential to include Gen Z when marketing to Gen Z: ?? Lived experience > Assumptions: Gen Z doesn’t just consume culture—they shape it. Without their voice, you’re just guessing. ?? Trends alone aren’t enough: You need to know the lingo, the viral moments, the inside jokes, and the cultural shifts happening in real time. Being in the conversation is what makes a brand relevant. ?? Involvement = Engagement: When Gen Z is part of the process, they don’t just notice your brand—they amplify it. From memifying campaigns, to mass sharing their favorite brands on Tiktok and in groupchats, they spark conversations that keep the momentum going. As of 2024, about 18% of the American workforce consists of Gen Z. They’re ready to be the voices of their generation. Brands that embrace Gen Z’s voice now will lead the conversation tomorrow. Will yours? #Breakthru #MarketingStrategy #SocialMediaMarketing

Not all engagement is created equal. Carnegie found that 81% of students who interacted with their experience considered their brand when looking for a loan. That’s not just attention. It’s impact. ?? More time spent engaging = More trust ?? More trust = Higher conversions Are you tracking engagement that actually drives results? #Breakthru #Carnegie #YouthEngagement #YouthFinancialLiteracy

Seasonal Depression is Real ? As winter winds down, the seasonal drag Gen Z is stuck in isn’t easy to shake off. They’re not looking for another flashy sale, they’re looking for brands that get it; comfort, connection, and real guidance through this emotional shift matter more than ever. Is your brand truly showing up for them, or just adding to the noise? Here’s how to connect with Gen Z in a way that actually counts: 1?? Use Data to Understand Their Needs: Dive into engagement insights to uncover what your audience actually cares about right now. Shape your content to reflect their mindset, not just your sales goals. 2?? Engage on Their Terms: Meet them where they’re comfortable. Whether that’s through authentic social media interactions, relatable content, or simply acknowledging mental health struggles, connection starts with empathy. 3?? Focus on Meaningful Interactions, Not Metrics: Forget the vanity numbers. Personalized messages, thoughtful responses, and real engagement leave a lasting impression, far beyond any generic ad campaign. Support Gen Z through this shift, and they’ll support your brand in return ?? #Breakthru #SocialMedia #MentalHealth

If You’re Not Engaging in 5 Seconds, You’re Losing. ?? 65% of Gen Z skips ads in under 5 seconds. That’s not an opinion—it’s a warning for brands still relying on outdated marketing. ? Traditional ads? Ignored. ? Boring surveys? Abandoned. ? Gamified, interactive engagement? That’s where Gen Z stays. At Breakthru, we turn fleeting attention into meaningful interactions. #MarketingStrategy #GenZMarketing #Breakthru #DigitalEngagement #YouthEngagement

Finding the right career opportunities shouldn’t be a guessing game. That’s why WeWork partnered with Breakthru to create an interactive Careers Hub, giving young professionals access to essential career skills: ? LinkedIn optimization ? Job application strategies ? Interview prep The impact? ?? 74% of students who engaged said they’d apply for a WeWork role. ?? 3,000+ students gained career-boosting insights. When engagement is done right, it drives real action. #YouthEngagement #Breakthru #GenZCareers #WeWork #FutureOfWork #GamifiedLearning

Google Forms Are Boring. Let’s Fix That. ?? Hot take: If you’re still using Google Forms to gather insights from young audiences, you’ve already lost their attention. ? Static. Repetitive. Forgettable. ? Breakthru's gamified data collection software = Higher engagement, real insights, and an experience youth actually enjoy. We transform boring surveys into interactive, rewarding, and engaging experiences that make youth want to participate. ?? The result? More responses. Better data. Happier participants. ?? If you want real youth insights, meet them where they are & make it fun. #YouthEngagement #Gamification #Breakthru #Surveys #MarketResearch #DataCollection