Squad

??? Being an influencer isn’t just about posting content—it’s about building a community. The strongest creators don’t just have followers; they have engaged audiences who trust them. ???? Learn why an influencer community matters and how to build one ?? https://lnkd.in/g8Tmzf3E #InfluencerCommunity #CreatorEconomy #BuildYourBrand #creatortips #contentcreator

?? FTW! Jennifer Glen, General Manager, Americas at Squad, said the Puppy Bowl’s altruistic element also offers a nice contrast to the Super Bowl’s commercialism. “You don’t have to pay $8M to advertise during the Puppy Bowl, and you get to support 80+ shelters (and 140+ puppies) in the process,” Glen said, noting that while the viewership will be significantly less, the long-term partnership and dollars make sense. She also said the viral elements last far beyond the event. “Cute and funny pet videos on social media are evergreen and continue to go viral. It’s definitely the ‘long game’ compared to advertising at the ‘big game’ but the spend and ROI for the right brand can make a lot more sense,” she said. Squad

As the Super Bowl approaches, we’re excited to share a winning play we helped secure for Squad.App in ADWEEK! In his byline, Why the NFL’s MVPs Might Be Moms, Alden Reiman explores how one of the most influential yet often overlooked fan segments is reshaping sports marketing. From shifting family perceptions on football to driving NFL engagement, moms aren’t just on the sidelines—they’re a driving force the?league can’t afford to ignore this Super Bowl season. Check out the full piece in Adweek??? https://lnkd.in/eDFk96HW #SuperBowl #SportsMarketing #InfluencerMarketing?#CreatorEconomy

Squad (Jennifer Glen & Nikia Rodriguez) is heading to Creator Economy Live - brand marketers and industry leaders—let’s connect! ?? #CreatorEconomyLive?#influencermarketing?#creatoreconomy

Wonderful news!

Connecting brands with creators has always been messy — fragmented channels, middlemen, and endless DMs with no response. So, we asked ourselves: What if we could make it seamless? Today, Squad.App and Famous Birthdays are making that happen with the new “Sponsor” button — now live on 2,500 creator profiles! This pilot connects visitors of Famous Birthdays directly to Squad’s platform, turning discovery into deal-making in just a few clicks. Why it matters:? ? Simplifies access to hard-to-reach creators ? Cuts out the middlemen ? Unlocks faster deal flow across global markets Huge thanks to Evan Britton for his leadership and partnership on this — we’re excited to scale this initiative and empower creators and brands to connect more meaningfully. The future of creator marketing? It’s just getting started.

We're excited to announce our strategic partnership with Assetera and Republic ?? Welcome to the new chapter ??

WE’RE SO HAPPY!?#LATechWeek was incredible ??? It was a pleasure to meet everyone in person, engage in inspiring conversations, and share our visions for the future. A heartfelt thank you for all your support—together, we’re shaping what’s next! Anthony Adamovich, Andrew Durgee, Andrew Kahn, Benjamin Grubbs, Cara Santana, Cat Valdes, Dylan Conroy, Dmitri Bourkovski, Ilya Galushin, Jennifer Glen, Jeff Shaivitz, Jordan Matter, Mason Borda, Michael Le, Lenny Levi, Omika Jikaria, Peter Hollens ?? , Rachel Levin, Rob Jones, Scout Brisson, Thomas Labenbacher, Wengie, & everyone! ??

Squad is going to LA Tech Week! ?? We’re happy to announce we’re hosting 3 open panels everyone in the community can join: 1?? From Creator to Entrepreneur In this panel, successful creators who have transitioned from mere content creation to launching their own ventures will share their experiences. They will discuss how they’ve leveraged their influence to build sustainable businesses, the challenges they’ve faced along the way, and what the future holds for creators who are thinking like entrepreneurs. → Join the waitlist for RSVP: https://lnkd.in/dBCuidUd 2?? Creators Investing Their Influence This panel features creators who have strategically transitioned from content creation to brand ownership, using their platforms to launch and grow successful businesses. They’ll share insights on how taking equity in companies, rather than payment, has allowed them to create sustainable ventures, discuss the challenges they've encountered, and explore the future of creators as brand builders and entrepreneurs. → Free spots left, book your seat: https://lnkd.in/dWeeVv3W 3?? Tokenization in the Creator Economy This public talk will explore how tokenization is empowering creators to invest in their personal brands and use their influence to grow companies. By leveraging tokens, creators can gain equity in the brands they help build, creating sustainable and scalable ventures. Join us as we discuss the future of creator-driven investments and the transformative impact of tokenization on the industry. → RSVP via the link: https://lnkd.in/dh-EKhAe See you next week! ? #LAtechweek #TechWeek2024 #creatoreconomy

Happy Labor Day everyone! ?? A huge shoutout to all the amazing creators out there who make our world more vibrant and exciting. Your hard work and creativity are what keep the creator economy buzzing, and we’re so grateful for everything you do. Take some time to kick back and enjoy the day—you’ve earned it! ??? #LaborDay #CreatorEconomy